MxMIndia

Tag: Red Fuse Communications

  • Shubha also led the development of digital, sports marketing and content partnerships for the agency

    Red Fuse promotes Shubha George as MD – Asia

    By A Correspondent

     

    Shubha George

    Red Fuse Communications recently announced the promotion of Shubha George to the role of Managing Director – Asia & CEO – India with immediate effect. In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. She will continue to be based out of Mumbai as also continuing to report in to New York based, Stephen Forcione – Global CEO, Red Fuse Communications.

     

    Shubha’s new remit will be in addition to her current role of CEO India, Red Fuse Communications; a role she assumed in 2013. Under her leadership the Red Fuse Mumbai team is skillfully managed, integrating all the WPP resources and diverse talent, ensuring brand Colgate in India continues to have a record market share. Prior to joining Red Fuse, Shubha was the CEO at MEC India, where she started working on the Colgate-Palmolive business. During her MEC career, the team at MEC India delivered outstanding results on the business, with award winning work including best creative use of media at the Global Festival of Media in 2012 and multiple awards in India’s media awards across TV, Print & Digital. Shubha also led the development of digital, sports marketing and content partnerships for the agency.

     

    Expressing her delight on her new role, Shubha George, Managing Director – Asia & CEO – India, Red Fuse Communications said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross – pollinating ideas and processes across and between, people and offices.”

     

    Before joining Red Fuse, Shubha’s career spanned across Ogilvy, JWT, Mindshare and MEC. With several extraordinary milestones in her career, Shubha has featured in India’s Top 50 Most Influential Women in Media and Marketing, now for four consecutive years.

     

  • The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive

    MEC India wins at 2013 Effective Mobile Marketing Awards

    By A Correspondent

     

    MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held in London. MEC India received the award for one of its campaign designed for Colgate at Kumbh Mela. The firm has now become the only Indian agency to win this prestigious award.

     

    Centered around the Maha Kumbh Mela held in Allahabad, Uttar Pradesh, the campaign was aimed at connecting with audiences at thef estival, that is one of the world’s largest religious gatheringswitnessing over 80 million people in attendance this year. MEC India partnered Red Fuse Communications, WPP’s full-service integrated global agency working on Colgate-Palmolive brands globally.

     

    Shubha George

    Speaking on the occasion, Shubha George, CEO, Red Fuse Communications said, “We feel honoured to be recognised on a renowned global platform like the 2013 Effective Mobile Marketing Awards. Executing and implementing the campaign was a challenging task for the team, especially for a mammoth project of the scale of the Maha Kumbh Mela. The prime objective at the Maha Mela was to attract and engage consumers in a highly competitive environment, which inspired us to think beyond traditional methods.The award encourages us to push further boundaries in the future.”

     

    The mobile phone was selected as the medium to connect with the large audiences at the Maha Kumbh Mela. “This was the very first time in India that a brand had used location-based voice communication to convey the desired message and generate direct response from the audience,” said Ms George.