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Tag: Red Fm

  • Set of inspirational real-life stories narrated by actor Amitabh Bachchan

    Muthoot Finance launches ‘Sunheri Soch’ radio campaign

    By A Corrrespondent

     

    Muthoot Finance has entered into a partnership with Red FM to launch a series of real-life inspirational stories that break stigmas around gold loans in India.  Muthoot Finance’s brand ambassador Amitabh Bachchan narrates these stories in an all-new avatar.

     

    Commenting on the association, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group said: “We have always launched path-breaking campaigns that have brought attitudinal transformation in the lives of people. Gold loans have huge potential as Indian households have 26000 tons of gold and just 2-3% of this is monetised by way of gold loans. We at Muthoot Finance are the guardians of trust who empower society to realise the power of their dreams by unlocking the true value of their emotional currency. Our Sunheri Soch campaign brings inspirational real-life stories to life to help common people realise their dreams”

     

    Added Abhinav Iyer, General Manager, Marketing & Strategy, Muthoot Finance: “Sunheri Soch is a series of life-transforming stories that can inspire a million others. As humans-beings, we feel inspired by great success stories. With a little help from Muthoot Finance, these are people who realised their dreams. With +2.5 Lac customers being served every day, it wasn’t easy to hand-pick a few success stories. Mr Bachchan’s incomparable voice and amazing delivery has just brought in the magical touch to this campaign”

     

    Said Nisha Narayanan, COO & Director, Red FM and Magic FM: “We are excited to announce our collaboration with Muthoot Finance, one of the most trusted financial services brand in India to feature inspirational success stories and break all the prevailing apprehensions associated with gold loans. With deeper engagement being the primary need of clients, we have taken a different approach in sharing some of the extraordinary real stories of Muthoot Finance Gold Loan customers”

     

    Added Ruchi Mathur, Senior VP, Mindshare: “Magic happens when real life and storytelling come together. Especially in times like these when consumers and listeners are looking for something positive to latch on to. With this idea, we are not selling a brand or a product, but we are bringing hope to the many who have a dream, but just need the inspiration and a little help. We at Mindshare Content+ are proud to partner Muthoot Finance Sunheri Soch and hope this platform will bring the change we feel it can.”

     

     

  • Time spent listening to radio increases to 2.36 hours everyday

    AROI conducts listenership study during lockdown

    By A Correspondent

     

    People trust FM stations as credible sources of info. According to the latest research by AZ Research, people across a sample size of 3300 people among 18+ urban agglomeration population, 82 per cent people have been tuning in to radio during Covid-19, with FM channels emerging as the second-most credible source of information for the masses. As per the research, radio has a credibility score of 6.27, second only to the internet which is at 6.44 and TV at 5.74.

     

    Infact, the radio industry witnesses a listenership of 51 million people, which is nearly as much as television’s reach of 56 million and social media’s reach of 57 million. A few more noteworthy highlights of the research include radio’s at home listenership which has increased by 22 per cent and has grown from 64 to 86 per cent. The time that people spend listening to radio has increased by 23 per cent to 2.36 hours everyday during the lockdown, second only to television. (* Source: All SEC 18 + UA : Mumbai, Delhi, Bangalore, Kolkata, Pune & Hyderabad)

     

    Said Anuradha Prasad, President of the Association of Radio Operators for India (AROI): “Radio has always been a powerful medium to reach the masses at all times. The findings of this study go on to show how important radio is, especially in a country like India. I am immensely grateful for the constant love and support that we have received all through the years. We will collectively keep trying to do our best, even in tough times like these.”

     

    Added Nisha Narayanan, Director and COO, Red FM and Magic FM: “Radio has been playing a much bigger role, it has been able to unite the linguistic and ethnic diversity and connect people from all backgrounds with its numerous arrays of frequency. Radio offers last mile connectivity and the latest findings have proved once again that it’s a powerful and trusted medium to deliver messages to the audience. We would like to thank all our listeners who have supported us and believed in the power of radio.”

     

     

  • Top performing artists from the music industry set to unite for the fight against the Coronavirus pandemic

    T-Series & Red FM announce ‘The Care Concert’

    By A Correspondent

     

    FM radio network 93.5 Red FM and T-Series have come together to bring a new digital initiative ‘The Care Concert’ on April 11, 2020, 6pm onwards. The concert would be streamed on YouTube and Facebook handles of both T-Series and the Red FM network. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

     

    Bhushan Kuma

    Speaking about the association, Bhushan Kumar, Chairman & Managing Director, T-Series, said: “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with Red FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM Cares Fund.”

     

    Nisha Narayanan

    Added Nisha Narayanan, Director and COO, RED FM and Magic FM: “Covid-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

     

     

  • Red FM is doing every bit to ensure mass awareness while maintaining safety of their staff

    Red FM encourages social distancing via latest ad campaign

    By A Correspondent

     

    After launching a national awareness campaign ‘Care Karona’, 93.5 Red FM is now urging people to practice social distancing amid Coronavirus pandemic and stay at home. Red FM has come-up with a creative rendition of its logo to emphasise on the importance of social distancing.

     

    Notes a communique: “Whether it is exclusive interviews with medical experts, RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene, taking-up WHO’s ‘Safe Hands Challenge’ or giving Work From Home to all their employees, Red FM is doing every bit to ensure mass awareness while maintaining safety of their staff.”

     

     

  • Dehradun’s first FM station launch witnessed the presence of Dehradun’s Chief Minister- Trivendra Singh Rawat

    Red FM launches in Dehradun

    By A Correspondent [updated]

     

    This one is specially for our friend, star columnist and Consulting Editor Ranjona Banerji, our friends Gurbir Singh who hails from the Uttarakhand capital and senior ad professional and educator Vikas Mehta (who like Banerji, now lives there) and our former colleague Shubhangi Mehta who hails from the city: 93.5 Red FM has launched its new station in Dehradun. Uttarakhand Chief Minister Trivendra Singh Rawat was present at the station launch celebrating along with the Red FM team.

     

    Speaking about the launch, Nisha Narayanan, COO, Red FM said: “We are extremely excited to launch the first FM station in Dehradun. In line with our Phase III launch, the expansion is a strategic endeavour to tap into newer markets.  With Dehradun we launched our 66th Station and strengthen our foothold further in the northern part of India.”

     

     

  • The show was opened by B Surendar, COO of Red FM Network

    India Radio Forum held. Red FM wins Best Radio Network award

    By A Correspondent

     

    India Radio Forum was held last week in Gurugram and a highlight of the event was the Excellence in Radio Awards (ERA). The show was opened by B Surendar, COO of Red FM Network followed by a panel discussion with Abraham Thomas of Radio City, DivyaKarani, CEO – Dentsu India and Rohit Upadhyay, MD & CEO, iBroad 7 Communication.

     

    This was followed by asession moderated by Naresh Gupta from Bang in the Middle along with Mausumi Kar, MD, GroupM India and Priti Murthy, CEO, OMD India.

     

    IRF 2018 also saw a conversation between radio expert Elliot Stechman of the AVC Group and Tapas Sen, Chief Programming Officer of Radio Mirchi. The concluding session was moderated by Rajat Uppal, National Marketing Head of Red FM, titled ‘Creating Brands and Sub-Brands in a Cluttered Space’RJ Malishka, Swaroop Banerjee of Tribe Asia, Joy Chouhan of JWT Delhi and Saahil Kumar of Sennheise.

     

    Said Rajika Mittra, Special Projects Director and the chief curator of the India Radio Forum: “The show ended on a high note where the industry came together to discuss issues and offer solutions. It’s always a wonderful experience to put together the India Radio Forum and Excellence in Radio Awards every year especially when the community comes together. With each successive year, our aim is to highlight and bring recognition to the professionals who have put their best foot forward and contributed to the growth and development of the radio industry in the country.  Every year we come across some well-thought performances with interesting content and innovative marketing campaigns and we are honoured to felicitate these creative minds who add value to the industry.”

     

     

    EXCELLENCE IN RADIO AWARDS 2018 WINNERS’ LIST
    AWARD CATEGORY COMPANY/STATION NAME ENTRY TITLE  
    Best Breakfast Programme (Hindi) Music Broadcast Limited Suno Na Dilli WINNER
    Red FM Morning No. 1 RUNNER UP
    Best Breakfast Programme (Tamil) Sun TV Network Limited Blade No. 1 WINNER
    Hello FM Hello Thamizhaa – Chennai RUNNER UP
    Best Breakfast Programme (Telugu) Music Broadcast Limited Radio City Super Mornings WINNER
    93.5 Red FM Morning No.1 With RJ Raaj RUNNER UP
    Best Radio Programme (Non-Breakfast – Hindi) Music Broadcast Limited RC Love Guru WINNER
    Music Broadcast Limited City Ka Darbaar JOINT RUNNERS UP
    Digital Radio (Mumbai) Broadcast Ltd (Redtro 106.Chaar) Cut To Cut – RJ Sudarshan
    Best Radio Programme (Non-Breakfast – Tamil) Music Broadcast Limited Chennai – Radio City – Crime Diary WINNER
    Big FM Night Show RUNNER UP
    Best Radio Programme (Non-Breakfast – Telugu) Music Broadcast Limited Radio City Flashback WINNER
    Big FM Retro Talkies RUNNER UP
    Best Radio Programme (Bengali) Radio Mirchi, Mumbai Sunday Suspense WINNER
    Radio Mirchi, Mumbai Hi Kolkata RUNNER UP
    Best Radio Programme (English) 93.5 Red FM Morning No.1 WINNER
    93.5 Red FM Red Rewind RUNNER UP
    Best Radio Programme (Gujarati) Radio Mirchi, Mumbai KitliKulture WINNER
    South Asia FM Ltd (Red FM) Morning Number 1 With RJ Devaki JOINT RUNNERS UP
    Music Broadcast Limited Radio City Joke Studio
    Best Radio Programme (Kannada) Big FM BIG Coffee WINNER
    Big FM REetroSavari RJ Rapid Rashmi RUNNER UP
    Best Radio Programme (Malayalam) Radio Mango VellirikkaPatanam WINNER
    Radio Mango Spot Light RUNNER UP
    Best Radio Programme (Marathi) Big FM Breakfast Show With BIG MJ Sangram WINNER
    Radio Mirchi, Mumbai HI Aurangabad RUNNER UP
    Best Radio Programme (Hindi – Non-Metro Station) 94.3 My FM Illegal Entry of overloaded Truck WINNER
    South Asia FM Limited Morning No.1 With RJ Umang (Patna) RUNNER UP
    Best Radio Sparkler (Hindi) Radio Mirchi, Mumbai MirchiMurga WINNER
    Red FM Sukumar RUNNER UP
    RJ of the Year (Hindi) Big FM Annu Kapoor WINNER
    Red FM Malishka RUNNER UP
    RJ of the Year (Tamil) Big FM RJ Balaji WINNER
    Music Broadcast Limited Love Guru RUNNER UP
    RJ of the Year (Telugu) Music Broadcast Limited RJ Suneetha WINNER
    Music Broadcast Limited RJ Shiv RUNNER UP
    RJ of the Year (English) 93.5 Red FM RJ Disha Oberoi WINNER
    Ishq 104.8 RJ Karan Johar RUNNER UP
    RJ of the Year (Gujarati) South Asia FM Ltd (RedFM) RJ Devaki WINNER
    Radio Mirchi RJ Kunal RUNNER UP
    RJ of the Year (Kannada) Music Broadcast Limited RJ Pradeepa WINNER
    Big FM RJ Shruti RUNNER UP
    RJ of the Year (Malayalam) Club FM RJ Smriti WINNER
    KAL Radio Ltd RJ Nitha RUNNER UP
    RJ of the Year (Marathi) Big FM RJ Sangram Khopade WINNER
    Radio Mirchi RJ Shivani RUNNER UP
    RJ of the Year (Hindi – Non-Metro Station) Big FM RJ Annu Kapoor WINNER
    Red FM RJ Kabir RUNNER UP
    Best Radio Promo – In-House (Hindi) Red FM Sonu Pothole Mix WINNER
    Red FM #me too RUNNER UP
    Best Radio Promo – In-House (Tamil) Big FM World Toilet Day WINNER
    Suryan FM 93.5 Teachers Day Scolding RUNNER UP
    Best Radio Promo – In-House (Telugu) 93.5 Red FM RED FM Traffic Awareness Promo – Agnathavaasi Song WINNER
    Big FM BIG Junior Rockstars RUNNER UP
    Best Radio Promo – In-House (Bengali) Radio Mirchi, Mumbai Sunday Suspense 8th Birthday Promo WINNER
    Radio Mirchi, Mumbai FIFA Under 17 World CupInspiration Promo RUNNER UP
    Best Radio Promo – In-House (English) Radio Mirchi, Mumbai Mother Are Liars WINNER
    Radio Mirchi, Mumbai Wild By Nature Song RUNNER UP
    Best Radio Promo – In-House (Gujarati) Music Broadcast Limited Radio City Vadodara WINNER
    South Asia FM Ltd (Red FM) Gandhi Topi RUNNER UP
    Best Radio Promo – In-House (Kannada) Red FM AR Rahman Birthday WINNER
    Music Broadcast Limited Radio City Free Ride RUNNER UP
    Best Radio Promo – In-House (Malayalam) Club FM Kothu Kacheri (Mosquito Concert) WINNER
    Big FM Pragasham Nation Pride RUNNER UP
    Best Radio Promo – In-House (Marathi) Big FM Breakfast Show – BIG MJ Sangram WINNER
    Red FM Happy New Ear RUNNER UP
    Best Radio Station Imaging Red FM Children’s Day TOH WINNER
    Music Broadcast Limited A R Rahman To Dhunuchi RUNNER UP
    Best Radio Programme Packaging Red FM Kolkata The Headphone Show WINNER
    Radio Mango Indian Footboard League RUNNER UP
    Community Show of the Year Music Broadcast Limited Power Of Radio WINNER
    Red FM Bajao For A Cause RUNNER UP
    Best Interactive Idea Red FM Bajao For A Cause WINNER
    Ishq 104.8 Calling Karan RUNNER UP
    Most Creative Campaign Ishq 104.8 Calling Karan WINNER
    Red FM Kolkata PAD Habit RUNNER UP
    Best Marketing Campaign Red FM MalishkaKo Matt Sunn WINNER
    Radio Mirchi, Mumbai Quaker Oats + Milk RUNNER UP
    Best On Ground/Activation by an FM Station 94.3 MY FM Silent Garbha WINNER
    Music Broadcast Limited City Ka Darbaar RUNNER UP
    Excellence in New Media Initiative Music Broadcast Limited Video City WINNER
    Red FM Ye KarkeDikhao RUNNER UP
    Best New Launch Ishq 104.8 Ishq FM, Mumbai WINNER
    Superhits 93.5 Red FM Station Launch in Chandigarh RUNNER UP
    Best Use of Music/Song/Jingle by an Advertiser in a Radio Spot OLX India OLX – 6 Months Break Up Challenge WINNER
    Ferrero – Kinder Joy Kinder Joy – Keep It Up RUNNER UP
    Most Effective Use of Radio in an Activation Campaign Madison Communication, Delhi Fortis More to Give: Organ Donation WINNER
    Mindshare – Gurgaon Quaker Oats+Milk (Shouting About Two & Two Together) RUNNER UP
    Most Outstanding Use of Radio in an Ad Campaign Mindshare – Gurgaon Tropicana (Tropicana Brightens The Environment This Diwali) WINNER
    Google India Google Maps ETA – 5 Minute Ko 5 Minute Banate Hain RUNNER UP
    Best FM Network 93.5 RED FM WINNER
  • Popular RJ’s, Naved from Mirchi and Raunac from RED, to host four hours of non-stop on-air fun

    Radio Mirchi & Red FM to co-host show for PepsiCo’s Quaker Oats+Milk

    By A Correspondent

     

    PepsiCo India’s Quaker Oats+Milk along with Mindshare will bring together Radio Mirchi and Red FM,  two of India’sleading radio stations, as a part of the ‘Power of Two’ campaign. Earlier this year, Quaker Oats+Milk introduced a unique combination of the goodness of oats and the power of milk in the Indian markets.

     

    ‘Power of Two’ will see the two radio stations come together to put up a “magnum opus show” to highlight the importance of right nutrition. Spanning over four hours, RJ Raunac, of Bauaa fame, and RJ Naved, famously known for Mirchi Murga, will entertain listeners with their diverse personalities, comic timing and love for music and nutrition.

     

    Speaking on the association Deepika Warrier, Vice President, Nutrition Category – PepsiCo India, said: “We are glad we have been able to bring two greats from radio together to showcase the Power of Two. Through this association with Radio Mirchi and Red FM, we want to send out an equally relevant message on the importance of right nutrition. We are certain that this show will lead all the listeners out there towards a healthier tomorrow.”

     

    Commenting on this campaign, Prasanth Kumar, CEO, Mindshare South Asia said. “We are glad to be a part of this innovative campaign which brings together two of the biggest radio channels to showcase Quaker Oats+Milk’s ‘Power Of Two’. We at Mindshare believe in delivering our brands with creativity, innovativeness, unconventional and inventive strategies. Bringing together Radio Mirchi and Red FM is definitely a never heard before phenomenon. We hope to reach as many as possible listeners and aware them with the brand’s new product.”

     

    Adding to this, Prashant Panday, MD & CEO, ENIL (Radio Mirchi) said: “Mirchi as a brand has always managed to enthrall its listeners and clients with pathbreaking ideas like this one. The “Power of 2” campaign is yet another example of how we’ve managed to push the bar higher with clutter breaking content. Brands built with passion and on strong pillars have the courage to experiment, be it Quaker, Radio Mirchi or Red FM. We at Mirchi are proud to associate with Quaker Oats+Milk and Red FM to create a historical moment on radio. Our listeners will be delighted to hear RJ Naved and RJ Raunac come together for the first time. We love bringing disruptive ideas to life and will continue to do so to delight both our listeners and clients.”

     

    Added Nisha Narayan, Red FM’s COO: “Red FM has always believed in innovative content and this is yet another innovative solution, this time for ‘Quaker Oats+ Milk’. Radio as a medium allows for such innovations and with support of brand like Quaker which believe in innovation and disruption, it only allows two strong radio brands like Red FM and Radio Mirchi to come together and co-create something which has never been done before in the history of Indian Radio – RJ Raunac and RJ Naved to do a show together. I am sure the show will be a delight for both the listeners and the brand team. We look forward to creating innovative and engaging content and client solutions in times to come.”

     

     

  • RED FM started its test transmission in Jammu on 25th Sept

    Red FM enters Jammu & Kashmir

    By A Correspondent

     

    Red FM under its Phase III expansion has launched its new station in Jammu. Speaking about the new launch, Nisha Narayanan, COO, Red FM said, “Our clear strategy is to expand into newer markets and capital cities. With this launch, we have entered into all key markets in India. This is also part of our strategy to establish our leadership status. Having said that, FM radio’s entry into such sensitive markets is a major step for the growth of FM India. These markets require entertainment sources and radio fills in the need gap. As RED FM, we are delighted to launch our 6th new station this year after Jodhpur, Chandigarh, Amritsar, Patna & Surat. Our frequency here is 91.9 and irrespective of what frequency we are in, we hope to entertain and engage our listeners 24X7, in the spirit of our tagline Bajaate Raho”

     

    The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’, RED FM will continue to encourage people of Jammu to speak up for issues that concern them and also bring in an amalgamation of entertaining RJs to Jammu.

  • The mandate will be handled by the agency's Delhi office

    JWT to ‘bajaate raho’ for RedFM

    By A Correspondent

     

    Nisha Narayanan

    93.5 Red FM has handed over its creative mandate to J Walter Thompson India.Talking about the new association, Nisha Narayanan, COO 93.5 Red FM said: “We were really impressed with JWT’s young team and capabilities across mainline as well as the digital spectrum. Being a leader brand in the radio industry undergoing massive Phase III expansion, it was extremely critical for us at Red to consolidate the brand voice across different geographies and platforms including digital, trade and mainstream consumer touchpoints. With a creative giant like JWT coming on board, we look forward to infusion of fresh, creative thinking for developing the next phase of ‘Brand Red’. Looking forward to a partnership which takes the brand and the business to the next level with this collaboration.”

     

    Rajat Uppal

    Added Rajat Uppal, National Marketing Head, Red FM: “After a month-long pitch process that involved six creative agencies, we are excited to have JWT Delhi onboard as our creative partner for the RED FM Network. With the best creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for brand ‘Red’. I am sure they are equally excited to work on a young brand like ours, which allows them to experiment and explore under the positioning of ‘Bajaate Raho’!”

     

     

    Joy Chauhan

    Said Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi: “We are absolutely thrilled to win the creative mandate for Red FM. This has been one of the most interesting wins for us in the recent past… Our mandate is very clear, how to elevate a very sharp promise to the next level and more importantly, how to extend it, beyond the radio frequencies to other mediums. A large part of our creative talent is under 30 years of age, so no prizes for guessing how excited they are to lay their hands on a brand like Red FM. Let’s Bajaate Raho!”

     

  • As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike

    Red FM launches stations in Surat and Patna

    By A Correspondent

     

    Radio network 93.5 Red FM has launched stations in Patna and Surat. This comes close on the heesl of launches in Jodhpur, Chandigarh and Amritsar.

     

    Speaking about expanding 93.5 Red FM’s frequencies, COO Nisha Narayanan said: “The Red FM team is very excited with this new market launch which will have fresh and new RJ voices. Under the Phase 3 expansion both Patna and Surat were the cities which were slotted. These cities are very popular for the unique cultures and our aim is to capitalise on this by localising the content.’’

     

    As a part of the launch, Red FM kickstarted an on-air contest on June 15 wherein listeners have a chance to win a brand new Royal Enfield bike.

     

  • Tune in every Saturday between 9 p.m. and midnight to a zestful dance music playlist

    Red FM launches new show across 21 cities

    By A Correspondent

     

    Red FM launched a new showto “tackle their listeners’ Saturday night woes”. BDM (Bollywood Dance Music) with DJ Chetas has been launched across 21 markets (Delhi, Mumbai, Kolkata, Pune, Nasik, Aurangabad, Nagpur, Ahmadabad, Vadodara, Rajkot, Jaipur, Jodhpur, Allahabad, Lucknow, Kanpur, Varanasi, Bhopal, Indore Jabalpur, Jamshedpur, Bhubaneshwar) and will be aired between 9pm and 12midnight every Saturday.

     

    Talking about the show, Nisha Narayanan, COO, Red FM said:“India in three words is cricket, cuisine and cinema. And that Red FM believes in ‘Bajaao’ing Bollywood in more ways than one, needs no telling. So in that sense, ‘BDM with DJ Chetas’ is not just a new show or a smart pun; but rather the essential nutrition of rhythm and beat.”

     

  • Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories

    Red FM hosts Malayalam Music Awards in Cochin

    By A Correspondent

     

    Red FM 93.5 organised the first edition of its ‘Red FM Malayalam Music Awards’ at in Kochi on Sep 3. This show was inaugurated by superstar Mammootty. Stars from the Malayalam entertainment industry like Dulquer Salmaan, Dileep, Kunchacko Boban, etc took active part in the show. Actor and MPSuresh Gopi presented the Lifetime Achievement Award to music legend M.K.Arjunan fondly called as ‘Arjunan Master’

     

    Speaking at the ceremony, B. Surendar, Chief Operating Officer, Red FM, said, “We take immense pride in organising this grand gala music awards show in Kerala. Being the largest radio player in the South, it’s our responsibility to award and honour the best talent in the Malayalam music industry and showcase it to the rest of the world. Music is an art form that speaks directly to the heart, it has the special power to transcend the barriers of time and boundary and we take great pride in amplifying its reach to every heart that loves music in Kerala.”