MxMIndia

Tag: RED FM Network

  • The station to feature evergreen songs from retro hit makers like Ilaiyaraaja, Raj-Koti, M.M. Keeravani and A.R. Rahman

    Magic 106.4 FM to focus on retro in Hyderabad

    By A Correspondent

     

    Magic 106.4 FM has been launched in Hyderabad to connect listeners with popular songs from evergreen composers like Ilaiyaraaja and A.R. Rahman being the be the staple on the station.

     

    Said B Surendar, COO, Red FM network: “Magic 106.4 FM is our answer to people’s hectic lives – a window of opportunity to get lost in the yesteryears, which was free from stress and more care-free. The people of that era still reminisce the culture and lifestyle of that time, and the music and movies of those days hold a special place in their hearts. Our network has constantly strived to bring newer content formats to the masses, a fact which is deeply imbibed in the network’s DNA. We believe Magic 106.4 FM fits the bill perfectly of being a platform to relive the nostalgic 80s and 90s era and let listeners enjoy a spark of magic in their daily lives today. We would like to bring forth more mesmerising situations in the hearts and minds of our consumers through Magic 106.4 FM and trigger an unconditional sense of joy allowing listeners to Vintoo Maimarachipodaam!”

     

     

  • RED FM Network brings great music from the 90s with new FM station in Mumbai – Radio REDTRO

    Red FM launches Redtro, its second station in Mumbai

    By A Correspondent

     

    RedFM has launched its retro music station in Mumbai – REDTRO 106.Chaar. This is the first radio station to be introduced under the newly acquired Phase III licenses by the company. While the station has been test-playing for the last few days, the launch yesterday, was marked with afternoon show by RJ Pritam.

     

    Commenting on this new development, Nisha Narayanan, COO, Red FM said, “I’m elated to hear REDTRO 106.Chaar! Experimenting with formats and genres and bringing relevant innovation to programming is core to our strategic line of thinking. We have been dabbling with the idea of a retro music station for quite some time now. While there’re so many new players making a foray in the market and we aim to grow the market with our newest offering, we were very clear in our minds that we’ve to create a marked differentiation in the way retro is perceived. And that’s how REDTRO 106.Chaar was born. A format radio channel, REDTRO 106.Chaar aims to diversify retro space and focus on the music of the 90s. It is clearly, “Aaj ke zamaane ka retro station”! With RED FM being India’s favourite contemporary hits radio station, and REDTRO going retro, we believe we have a strong and powerful proposition for our listeners and our advertisers alike.”

     

    REDTRO 106.Chaar will appeal to the matured yet young-at-heart audiences. It is not just best music of 90s being played again, it also continues to be the provocative entertainer and station of expression.

     

    REDTRO 106.Chaar is RED FM network’s second radio station in Mumbai. It was acquired in Phase III auctions along with eight more stations, namely, Srinagar, Jammu, Jodhpur, Chandigarh, Amritsar, Patna, Surat, and Chennai.