MxMIndia

Tag: Red Digital

  • The New York operations are geared to tap into the growing potential of the digital market

    Gozoop sets up third international office in New York

    By A Correspondent

     

    Leon and Mike in Gozoop's NY office

    Gozoop, a digital services and products company head quartered in Mumbai has launched its operations in New York. After expanding its presence to the UAE in 2011 & Singapore in 2013, Gozoop opens its third international office in the USA. The New York operations are geared to tap into the growing potential of the digital market as well as cater to the agency’s global roster of clients which includes brands such as Dell, Lipton Ice Tea, Mashreq Bank, Xpress Money, Ferrari, Cold Stone Creamery & Kate Spade NY.

     

    At the helm of operations in New York are Chief of Operations, Leon Rose and Chief of Strategic Development, Mike Moskovits. Both Rose and Moskovits come from successful entrepreneurial backgrounds with immense experience in the online industry.

     

    While a string of Indian digital marketing agencies are being acquired by big multinational advertising agencies, Gozoop has stayed independent and focused on enhancing its global footprint. The agency also acquired social media agency Red Digital in 2013 and tech start up iThink Infotech in 2014.

     

    “The New York expansion is in line with our mission of creating a world class digital presence for worldwide brands. The sheer size of the American market brings immense opportunities for not only our digital services but also our suite of products. In Leon & Mike we have found entrepreneurs who are a perfect fit for Gozoop and its values,” stated Rohan Bhansali, Founding Director, Gozoop.

     

    On the ambitions of this expansion, Head of US operations Leon Rose says, “Although the digital arena in New York is already crowded and competition is fierce, what Gozoop brings to the table is disruptive products like Zozolo Social ROI and a unique approach to servicing. We are excited to carry over the company’s success overseas to the North American market.”

     

  • With this strategic move, Gozoop to take over Red Digital's operations, strengthen client portfolio and geographic reach

    Gozoop acquires Red Digital, doubles India revenue

    By A Correspondent

     

    Digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has today announced the acquisition of social media agency Red Digital. With this acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand.

     

    The acquisition is in line with Gozoop’s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several brands like Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.

     

    Commenting on the acquisition, Ahmed Naqvi, Managing Director (India) and Co-Founder of Gozoop said, “Red Digital’s world-class brands and  top talent, together with Gozoop’s end-end digital service offerings and social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”

     

    Said Rohan Bhansali, CEO and Co-Founder of Gozoop, “This move is in line with our vision to be amongst the Top 2 digital agencies across all our markets.”

     

    Meanwhile, Bhavit Sheth, Co-Founder of Red Digital will be actively involved during the transition period, to ensure a smooth process.

     

    Commenting on the business acquisition, Bhavit Sheth said, “Our clients will now reap the benefits of getting serviced by a much larger agency with more specializations and our employees will now have the chance to further grow their career trajectory and explore many more fields in the digital domain.”

     

    Harsh Jain, Co-Founder of Red Digital said, “Gozoop’s acquisition of Red Digital is a win-win for all parties involved. Red Digital’s clientele will now enjoy international standard best practices in operations, client servicing and processes, while continuing to work with the team they love.”

     

    Following the deal, Gozoop will increase its presence to Delhi, Bangalore, Chennai and Kolkata in addition to its current presence in Mumbai, Dubai and Singapore.

     

  • PagalPanti appeared in the list of topics breaking globally.

    Red Digital creates the second successful TweetMob for Mirinda

    By A Correspondent

     

    Post the announcement of Mirinda signing up Red Digital for its social media duties and in the back drop of having successfully introduced and executed the concept of a TweetMob, Red Digital yet again created a TweetMob on February 24 for Mirinda. The result this time was even better. Twice in two weeks now, Mirinda TweetMob #tags were one of the most talked about topics on Twitter.

     

    With the hot Indian summer approaching fast, PepsiCo has launched a new campaign for its orange soft drink, Mirinda. The campaign, which orbits around the theme ‘Pagalpanti Bhi Zaroori Hai’, is based on the thought that drinking Mirinda, this summer, is an intense and inescapable experience that leaves one breathless.

     

    “We think of TweetMob as a flashmob on Twitter where our intention is to take over Twitter and engage the twitterati for a certain duration while plugging the brand connect. After the successful execution of the first TweetMob on February 14, it was a challenge for us to out-do ourselves with the benchmarks we set for Mirinda and, more importantly, prove to ourselves that it was not a one-off success by repeating it in a grander manner. It was great to taste success again and take over Twitter,” said Yashraj Vakil, Chief Operating Officer, Red Digital.

     

    The TweetMob started at 3pm on February 24 with a simple question asking people what they thought was crazy enough around them to be called #PagalPanti. The TweetMob lasted till midnight during which Red Digital created and managed conversation around the hashtag ‘#PagalPanti’. Through the TweetMob, Red Digital helped connect Twitter and Facebook users who tweeted about the topic with various Mirinda branded hash tags, creating a plethora of endorsements for the brand.

     

    It wasn’t long before #PagalPanti started trending inIndia. The activity saw 3,700 tweets in the span of 9 hours for @MirindaIndia. Every 50 tweets with #PagalPanti helped the brand reach 7,990 people generating close to 0.6 million views. The brand reach this time was 5 times of what the first TweetMob generated. #Pagalpanti featured among the topics breaking globally and trended in Mumbai,New Delhi,HyderabadandBangalore. @MirindaIndia also saw itself trending in Chennai andHyderabad.

     

    The TweetMob will happen again on March 2 and the following Friday after that.

     

    Commenting on the TweetMob and its success, Harsh Jain, Founder & Managing Director, Red Digital said, “Flashmobs are suppose to be innovative, rebellious and spontaneous. With every flashmob now being represented as a Bollywood song and dance activity, we wanted to showcase their true power in other forms. We chose Twitter because it has become a platform for people to share ideas, collaborate, aggregate and explore new things spontaneously. Twitter is both a place where like-minded people can interact as well as a place for rebels to express their views. We are proud to have created and introduced the concept of the TweetMob; success was just a corollary. The independence of ideating with a bold and social brand like Mirinda has given us this opportunity to explore and innovate. We are thankful as well as determined to create and execute many more path breaking ideas through our association with Mirinda.”

     

    Speaking on Mirinda’s partnership with Red Digital, Ruchira Jaitly, Executive Vice President – Marketing, Beverages (Flavours), PepsiCo India said, “As marketers, we continuously seek ways to engage with the consumers via innovative means. Mirinda’s TweetMobs is a unique innovation on the digital space that utilizes the strengths of the medium effectively to communicate with our consumers on our latest initiative. The idea is fun and youthful and helped to create awareness of our new flavour campaign in a never-before fashion. It is delightful to see the results of this path-breaking idea for the second time in a row.”

     

  • Red Digital will make use of consumer-centric platforms to help connect the online and offline worlds

    Red Digital bags social media duties for Mirinda

    By A Correspondent

     

    Red Digital has been awarded the social media mandate for PepsiCo’s Mirinda. Red Digital will build and execute social media strategies that will help Mirinda, as a brand, reach out to their audience on social media platforms. The agency will play a key role in creating online buzz about the brand’s new offerings along with launching various campaigns and building engagement across social networks.

     

    For Mirinda, Red Digital’s immediate mandate on social media is to create an impact for its latest breathless campaign, with which it has launched two new flavours, Mirinda Orange Masala and Mirinda Orange Mango, while continuing with the base Mirinda Orange flavour.

     

    The launch is supported by a robust 360-degree campaign called the Taste Twister Challenge, supported via Radio, Outdoor and On-Ground activities, along with social media.

     

    Red Digital will help in bringing the experience to Facebook and On-ground. The program requires consumers to call or SMS at 08800033333 to choose the Taste Twister of their favourite flavour and recite it repeatedly in one breath for as long as possible; longer the recording, greater are the chances of winning exciting prizes, including 10 MP3 players and 1 tablet PC every day. Red Digital has replicated this experience on Facebook and Android tablets for on-ground activation, making the programme truly 360-degree.

     

    Red Digital is also geared to exploit the new disruptive full sleeve packaging that captures the taste and fun experience of drinking Mirinda through applications on Facebook. These applications use the most prominent aspect of the packaging: the emoticons, to bring alive the new flavours. The applications range from allowing fans on the Mirinda India Facebook fan page to enter into an augmented reality world and play with the emoticons to classifying friends in various taste categories. The agency will also be creating an augmented reality iPhone and Android application.

     

    The campaign, for the first time ever, will also see Red Digital creating TweetMobs through the duration of this campaign. These will be high-impact subjects being tweeted by Mirinda and re-tweeted by a group of people within a specific time frame. Red Digital will connect with the Twitteratis and get as many people to tweet about the topic with various Mirinda branded hash tags creating a plethora of endorsements for Mirinda.

     

     

    Commenting on the development, Harsh Jain, Founder & Managing Director, Red Digital said: “Social media provides seamless opportunities to build interest groups. Digital is no longer just about showing banners and clicking on them. It’s about generating engagement, activation and creating convergence between the online and offline worlds. We are glad to have an innovative partner like Pepsi Co onboard and look forward to creating path-breaking innovations in new media in the near future. The new activities for Mirinda brand emphasize our continued focus on digital innovation aimed at bringing value to our clients.”

     

    Speaking on Mirinda’s partnership with Red Digital, Ruchira Jaitly, Executive Vice President – Marketing, Beverages (Flavours), PepsiCo India said: “Social Media has become a very important tool for engaging with consumers and having a dialogue with them on a constant basis. We are pleased to have Red Digital on board as our social media partner for this initiative. Their prior experience in handling leading brands coupled with a deep understanding of consumer behaviour in the digital space will ensure there is a high level of engagement and traction for Mirinda’s campaign on three flavours.”