MxMIndia

Tag: Red Chillies

  • Launched a campaign to woo students aspiring for global education

    Duolingo partners with Red Chillies

    By Our Staff

     

    Identifying an opportunity to join the conversation around moving abroad with the launch of Rajkumar Hirani’s film ‘Dunki’, launched a reactive campaign to position itself as the smarter choice for individuals aspiring to pursue international studies.

     

    The Duolingo English Test (DET) collaborated with Red Chillies Entertainment to partner with the film Dunki to create a co-branded video asset featuring Taapsee Pannu, recommending the DET as a smarter alternative to reach one’s dream university. The effort has been conceptualised by Digitas.

     

    Said Tara Kapur, Marketing Head for Duolingo English Test in India: “The Duolingo English Test is a student-friendly alternative for English Proficiency testing, and as a result is a much more convenient option to the traditional options out there. When we saw the storyline of Dunki, with the characters facing so many challenges to get abroad, we saw a very natural connect with the film’s narrative. Given the DET’s convenience, we used this as an opportunity to present it as a ‘smarter’ way to get abroad in comparison to what else is out there. We are committed to making English assessment seamless, accurate, and accessible, ensuring that every student’s journey to prestigious universities is less stressful. This campaign was a great way for us to get that message across in a light, entertaining manner.”

     

     

  • To herald a new wave in entertainment and sports through digital marketing

    Marketing & advertising ecosystem Digi Osmosis launched

    By A Correspondent

     

    After a successful stint with Hungama and Red Chillies, marketing veteran Manish Kumar has launched Digi Osmosis, a marketing and advertising ecosystem that helps brands be future-ready in digital. Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.

     

    Manish has over eight years of experience in being an instrumental front runner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.

     

    Digi Osmosis’ goal is to become the best digital consultants, providing high quality end-to-end solutions for the online ecosystem. Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.

     

    Digi Osmosis empowers influencers to become a direct source of media, connecting personalities to their followers through creativity, innovation and content. They enable strategy by leveraging existing properties like co-branded content, 4G, DTH, gaming, technology partnerships and many more. They believe the future is an integrated digital economy, one that is ever expanding and all-encompassing. The lines are increasingly becoming blurred and soon, there will be no difference between offline and online.

     

    Manish Kumar

    Talking about the development of Digi Osmosis, Founder, Manish Kumar, said, “It’s simple…we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.”