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Tag: Red Chillies Entertainment

  • Launched a campaign to woo students aspiring for global education

    Duolingo partners with Red Chillies

    By Our Staff

     

    Identifying an opportunity to join the conversation around moving abroad with the launch of Rajkumar Hirani’s film ‘Dunki’, launched a reactive campaign to position itself as the smarter choice for individuals aspiring to pursue international studies.

     

    The Duolingo English Test (DET) collaborated with Red Chillies Entertainment to partner with the film Dunki to create a co-branded video asset featuring Taapsee Pannu, recommending the DET as a smarter alternative to reach one’s dream university. The effort has been conceptualised by Digitas.

     

    Said Tara Kapur, Marketing Head for Duolingo English Test in India: “The Duolingo English Test is a student-friendly alternative for English Proficiency testing, and as a result is a much more convenient option to the traditional options out there. When we saw the storyline of Dunki, with the characters facing so many challenges to get abroad, we saw a very natural connect with the film’s narrative. Given the DET’s convenience, we used this as an opportunity to present it as a ‘smarter’ way to get abroad in comparison to what else is out there. We are committed to making English assessment seamless, accurate, and accessible, ensuring that every student’s journey to prestigious universities is less stressful. This campaign was a great way for us to get that message across in a light, entertaining manner.”

     

     

  • As their exclusive digital storage partner

    Western Digital partners with Alia Bhatt film ‘Darlings’

    By Our Staff

     

    Western Digital, a hard disk drive manufacturer and data storage company, has partnered with the film ‘Darlings’ as their exclusive digital storage partner. The film stars Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Matthew, and is streaming on Netflix.

     

    Said Gaurav Verma, Producer and COO, Red Chillies Entertainment: “As content producers, we know how important it is to find a safe and convenient way to store all the content related to a film. With Western Digital’s SanDisk® and SanDisk Professional line of products on board, all our data storage needs were handled seamlessly, and we are glad to have partnered with them on Darlings.”

     

    Added Jaganathan Chelliah, Senior Director, Marketing, India Middle East and TIA, Western Digital: “Content consumers and creators alike want innovative storage solutions that are easy to use and are the right fit for their digital lifestyles. This DVC ties in with the film, Darlings, and highlights the increasing use of smartphones for content creation and the need for a device that can transfer the content easily and conveniently between different devices. This is something that SanDisk dual drives are perfect for.”

     

     

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  • Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019

    Red Chillies awards digital mandate to White Rivers

    By  A Correspondent

     

    Film production house Red Chillies Entertainment (RCE) has awarded its digital mandate to White Rivers Media. Red Chillies Entertainment decided to extend its existing partnership with White Rivers Media for the year 2019, following the success and conclusion of the promotion campaign for the Aanand L. Rai directorial, Zero.

     

    Said Binda Dey, Head of Marketing at Red Chillies Entertainment: “It’s been great working with an enthusiastic and proactive team at White Rivers Media.We look forward to continuing our existing relationship with them,for Badla and others.”

     

    Added Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media: “We are stoked to be a part of Red Chillies Entertainment’s journey yet again in 2019, and are gearing up to churn out some exciting campaigns.”

     

     

  • The TVC is released in over 350 cinema halls across 203 cities ahead of the movie's release

    Hindware partners with ‘Jab Harry Met Sejal’ in latest ad spot

    By A Correspondent

     

    Leading bathware brand Hindware launched its co-branded TVC in association with actor Shah Rukh Khan’s film Jab Harry Met Sejal. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khans.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, said:“We are extremely proud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the last two years.. This movie specifically had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

     

  • Urvashi Khanna, who has worked with entertainment television and brands in the recent past, has joined as Associate Director, Content & Brand Solutions at Publicis Media

    Content gets a fillip at Publicis Media with key hire

    By A Correspondent

     

    Publicis Media India has strengthened its content practice with a key hire in the form of Urvashi Khanna. She has joined as Associate Director, Content & Brand Solutions and will report in to the Content Practice Lead Gautham Pingali.

     

    Urvashi Khanna
    Gautham Pingali

    Khanna, who has had a stint in business news television early in her career, has been producing and writing for television for many years. She started her own production house and was also associated with some shows on GEC channels. She has also produced TVCs and digital ads for brands. She successfully collaborated with Spykar to produce ‘India’s first web series’. Apart from running her own company, she has helmed many shows and has run film and television sets in different capacities, notes a communique. Her LinkedIn profile narrates that she has worked on a variety of television ventures, including a stint with the TV division of Red Chillies Entertainment. Said Pingali: “Urvashi is a fantastic addition to the team. With her strong background in storytelling and production, she is the apt fit for this role and we are delighted to welcome her on-board.”

     

    Said Khanna: “We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India.”

     

  • TVC released in cinema halls across 50 cities in India

    Hindware releases a co-branded TVC in association with ‘Raees’

    By A Correspondent

     

    Sanitaryware brand Hindware has rolled out a co-branded TVC in association with film ‘Raees’, starring superstar Shahrukh Khan. Conceptualized by Red Chillies Entertainment, the promotional TVC aims at bringing out the common attributes between brands – Hindware and SRK as both inspire admiration.

     

    The TVC is an amalgamation of memorable scenes from Raees with premium product shots of Hindware Italian Collection highlighting SRK’s style and Hindware designs.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, saidL “We are very proud to have ShahRukh Khan as the Brand Ambassador for Hindware for the last two years. We have collaborated on various occasions including his previous movie Fan. Hindware, as a brand, closely identifies with ShahRukh’s sense of style, innovation and passion. Over the years, SRK has continuously reinvented the way Indian cinema is looked at. Similarly, Hindware has evolved and innovated the sanitaryware industry in India.”

     

    The TVC will be aired at theatres across 50 cities in India for a duration of four weeks.

     

  • Shah Rukh Khan to interact live with audiences in UFO theatres through big screen

    UFO Digital Cinema announces unique platform for fans to interact with SRK

    By A Correspondent

     

    UFO Digital Cinema, Excel Entertainment and Red Chillies Entertainment are set to bring in the trailer of Raees to the theatres in a unique manner. One of the widely talked about films of SRK has commenced its campaign where the actor recently released a special video that was shot as a build up to the trailer of the film. This brief video has SRK in his character Raees, who has announced the release date of the trailer which is set to release on December 7.

     

    Commenting on the new initiative, Sanjay Gaikwad, Founder and Managing Director, UFO Moviez said: “As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pleasure in pioneering the interactive digital promotional genre with our latest initiative ‘Curtain Raiser’. ‘Curtain Raiser’ empowers a brand to interact live with audience’ across our network of over 5000 screens… We believe that brands have always known the power of the 40 feet screen, the original screen and the true home of Impact i.e. the cinema screen and with innovations like ‘Curtain Raiser’ they will capitalise on this opportunity to build an emotional connect with their audience.”

     

  • Ariel, Best Rice, ICICI and PayTM were the four brands associated with the film

    ESP Properties executes four brand associations for Diwale

    By A Correspondent

     

    ESP Properties, the entertainment, sports and content arm of GroupM, executed four brand tie ups- Ariel, Best Rice, ICICI and PayTM, the recent Shah Rukh Khan-Rohit Shetty film Dilwale. The PayTM association is an industry first with a ‘digital only’ campaign to be tied-in with the movie, notes a communiqué.

     

    ESP Properties has been actively involved in tandem with Red Chilies Entertainments in the ideation, planning and implementation of the project ‘Dilwale’ and has been on top of the execution from the beginning.

     

    “It’s no more about only ‘in-film’ or media deals in the changing breadth of brand possibilities and entertainment avenues. The number of platforms available to help establish clients as a true “brand” is growing by the day and ESP is helping them create custom solutions basis their unique positioning and identity.  For Dilwale, the associations are unique in a manner beyond the conventional integrations which are well thought of and executed and will hit the right chords with the consumers as well as viewers.” said Vinit Karnik, Business Head, ESP Properties.

     

    Venky Mysore, CEO, Red Chillies Entertainment said about the association, “It is great associating with and an agency like ESP for Dilwale. They brought in brand integrations to the film, which were rather unique and facilitated the process of touching the sentiments of the audiences. Dilwale is a family entertainer and ESP made sure the families were connected.”