MxMIndia

Tag: Red Chief

  • To highlight new footwear range of casuals and formals on TV, print and hoardings

    Vicky Kaushal continues as face of Red Chief

    By Our Staff

     

    Footwear brand Red Chief has launched its seasonal campaigns with its brand ambassador Vicky Kaushal.

     

    Said Rahul Sharma, General Manager (Marketing): “Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish, which would further highlight in our all campaigns targeted to youth. These campaigns would highlight our new footwear range of casuals and formals and would be promoted round the year through T.V., print, hoarding, in store branding and as more and more people are now a days glued more on digital platforms so same would remain our major focus. Since our association with Vicky – our brand salience is on the rise among youth and we are further encouraged to take our Red Chief brand to next level of growth with better penetration among youth.”

     

     

  • Many more brand campaigns have been planned back to back for the next few seasons

    Red Chief ropes in Vicky Kaushal as brand ambassador

    By A Correspondent

     

    Leayan Global has roped in actor Vicky Kaushal as brand ambassador for its footwear brand Red Chief.

     

    Said Manoj Gyanchandani, Managing Director, Leayan Global: “We are delighted to have Vicky Kaushal as the brand ambassador for our leading leather footwear brand Red Chief. Vicky gels very well with our Red Chief brand image, which is rugged, tough and confidently stylish. We are quite confident of taking our brand to next level of growth and expansion across the country, with better penetration among the youth.”

     

    Added Rahul Sharma, General Manager – Marketing, Leayan Global: “To continue leveraging our association, Vicky Kaushal would be part of our campaign ‘Khel Gaye Chief’ which will be launched very soon through mass media and digital platforms. Thereafter, many more brand campaigns have been planned back to back for the next few seasons.”