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Tag: Red Abby

  • ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society

    Goafest announces jury for Red Abby

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India (AAAI) announced the names of the jury for ‘The Red Abby’ award which will be presented as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society.

     

    The jury for the Red Abby Awards include some of the foremost leaders from across the FMCG, advertising, media, creative and entertainment industry.

     

    The jury list for ‘The Red Abby’ 2020 (in alphabetical order)

    1. Anupriya Acharya- CEO, Publicis Groupe, South Asia

    2. Babita Baruah, Managing Partner, GTB India

    3. Deepika Warrier, CEO, Nourishco Beverages (a joint venture between Pepsico and Tata Global Beverages)

    4. Lara Balsara Wajifdar, Executive Director at Madison World

    5. Megha Tata, MD- South Asia, Discovery Communications India

    6. Mini Mathur, Acclaimed Actor and Television Host

    7. Raj Nayak, Founder, House of Cheer

    8. Tarun Katial, CEO, Zee5, India

     

    The jury meet is scheduled for March 17 in Mumbai where the jurors will test creativity and impact of the communication campaigns.

     

    Speaking about the judging process, Partho Dasgupta, President- The Advertising Club President said: “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”

     

    Speaking about the jury, Sonia Huria, Managing Committee Member of The Advertising Club and Evangelist – ‘The Red Abby’ added: “At the heart of a successful campaign is the impact it made. In case of ‘The Red Abby’ the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”

    To nominate communications campaigns focused towards stopping violence against women click here.

     

     

  • Calls for the industry’s creative minds to design inspiring behavior change campaigns

    Goafest to highlight women’s issues with Red Abby

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India (AAAI) have come together to launch a communication programme that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of Goafest 2020. The winning campaign will be crowned with the newly instituted special award ‘The Red Abby’ that celebrates the woman and her spirit.

     

    Speaking about the initiative, Ashish Bhasin, President – AAAI, said: “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

     

    Added Partho Dasgupta, President  – The Advertising Club ” I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “