By Our Staff
Online marketplace for meat and seafood FreshToHome has launched a campaign to introduce a new range of Ready-To-Fry (RTF) meat snacks on its platform. The campaign has been conceptualised by creative agency Action & Co. and the main film features actor Nauheed Cyrusi.
Said Shan Kadavil, Founder, FreshToHome: “We are proud and excited to introduce on our platform India’s first clean label Ready-To-Fry meat-based snacks, catering to the ‘choti bhook’ and munching needs of our consumers. Since the RTF category is a huge opportunity, we wanted to launch snacking options that are differentiated from the market. And the best approach was to launch a range which embodied the FreshToHome promise of #nochemicals, #nopreservatives and #noshortcuts while delivering a superior taste experience. It is our commitment to give our consumers a clean label product sans E numbers without compromising on quality and taste unlike most snacking brands having E numbers (denotes food additives) displayed inconspicuously at the back of the packaging.”
Added Viduthalai Marudachalam, founder, Action and Co.: “Ready To Fry category in itself, is intensely competitive. So, to ensure a clutter breaking conversation, we had to curate a thought, that’s not only fresh but would also bring out the nascent truth of the product. That’s when the idea of ‘fresh crunch’ was born. A unique audio first beat that substantiates the sound of a fresh bite! This seamlessly allowed us to integrate the product truth of a clean label with no preservatives. It’s a fun way to encourage healthy snacking. Overall, it’s peppy, sticks to our mind and serves the purpose.”