MxMIndia

Tag: Readers Digest

  • The Reader's Digest magazine has refreshed its masthead with greater emphasis on 'Reader's'

    Now, more focus on Reader’s in Digest

    By A Correspondent

     

    The Reader’s Digest magazine has refreshed its masthead.

     

    The masthead in the Indian edition changed with effect from May 2014 following a worldwide change. The objective was to put the focus back on the reader, as it was always intended to be, said a senior official close to the development.

     

    According to a report in Masthead quoting managing editor Dominique Ritter, the “new logo is set in a customized font “with a sweeping element that recalls our classic logo,” The report adds: “The most notable change is the emphasis on the word ‘Reader’s’, which is now larger to convey a commitment to the brand’s audience and its love for the written word. Before, ‘Digest’ enjoyed more real estate.”

     

    In the earlier version of the masthead, the word Digest in the name had more prominence, but in the new logo, not only has the emphasis vastly been reduced, the ‘d’ in Reader’s Digest has been lower-cased.

     

    The Indian edition of the Reader’s Digest celebrates 60 years this year having commenced circulation since 1954. The licence was first owned by the Tatas and it’s now run by the India Today group. Other than India, the magazine has 48 editions in 21 languages and is published in over 70 countries.

     

  • A favourite with the urban zones and also with the advertisers, English dailies and magazines have shown an average readership trend in 2012Q1

    IRS 2012Q1: English readership throws up usual pattern

    By A Correspondent

     

    A favourite with the urban zones and also with the advertisers, English dailies and magazines have shown an average readership trend in 2012Q1. Leading the list yet again for the dailies is Times of India that has recorded an AIR of 7,652 as against 7,616. Hindustan Times is next with an AIR of 3,805. The Hindu has seen a gradual decline with an AIR of 2,233 and occupies the third spot. The Telegraph comes fourth with an AIR of 1,292 while Deccan Chronicle is fifth with an AIR 1,027. DNA has shown a slight growth recording an AIR of 909 as against 897 it recorded in 2011Q4. The Economic Times follows with an AIR of 792 followed by Mumbai Mirror at 777. The New Indian Express is ninth with an AIR of 678 while The Tribune rounds off the list with an AIR of 624.

     

    (AIR numbers; all figures in ‘000)


     

    The trend for magazines is somewhat similar to that delivered by dailies. India Today, retaining its top spot, has shown a small hike with an AIR of 1,613. General Knowledge Today is second on the list with an AIR of 1,086. The going is downhill for Readers Digest that posted an AIR of 1,043. Competition Success Review is next on the list having posted an AIR of 705. Outlook follows next showing growth with an AIR of 492. Pratiyogita Darpan is next with an AIR of 446. The Week follows with an AIR of 418 while Stardust is next with an AIR of 411. Business Today is ninth on the list with an AIR of 397 while Wisdom ends the list with an AIR of 359.

     

    (AIR numbers; all figures in ‘000)