MxMIndia

Tag: RC&M

  • The rural marketing services provider will be WPP's 12th acquisition in India in nine years

    Grey to acquire a majority stake in RC&M

    By A Correspondent

     

    WPP announces that its wholly owned operating company, Grey, the advertising network of Grey Group, has agreed to acquire a majority stake in RC&M, one of the country’s largest rural communications and marketing services firm.

     

    Founded in 1990, RC&M has been delivering integrated activation solutions, encompassing creative designing to production and implementation. With a formidable reach across 400,000 Indian villages and 5,000 towns, the company is a leader in the organized rural/semi-urban activation market. RC&M is headquartered in Delhi, with offices in Mumbai and Bengaluru. And its unaudited revenues for the year ending March 31, 2013 were approximately Rs 36 crore. The company employs more than 320 people and services clients in the automotive, industrial automation, FMCG and durable sectors.

     

    RC&M marks WPP’s 12th acquisition in India in the last nine years.

     

  • Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi – a gold, 3 silver and 3 bronze

    RC&M nets 7 awards at RMAI Corporate Awards 2012

    By A Correspondent

     

    Rural Marketing Association of India (RMAI) held the fourth edition of the RMAI Corporate Awards in association with Sahaj being the main sponsor and Tata Steel and Reliance Broadcast as the associate sponsors.

     

    RC&M won gold for their campaign Mahindra Samriddhi India Agri Awards in the category of Best integrated initiative using ATL/BTL – Durables.

     

    Mahindra Khiladi No. 1 in the category of Best integrated initiative using ATL/BTL – Durables, Mahindra Technology in the category of Using never before used media – Innovative way of Communication – Durables and Mahindra Samriddhi in the category of New concepts in Agriculture and Dairy – Durables bagged the Silver.

     

    Bronze were taken by Mahindra Samriddhi (Best Long Term Rural Communication Initiative for more than two years – Durables), M&M International Door Delivery (On ground / Event Marketing – Service) and Mahindra Khiladi No. 1 (Sports Initiatives – Durables).

     

    Priya Monga, Business head, RC&M, on this achievement said, “RC&M has marked innumerable milestones in these 22 years in terms of developments, achievements and successful endeavors. We have established a pan-India presence which is not only a matter of pride but also a constant source of motivation. It’s a matter of immense pride and honour to keep receiving these awards as a token of recognition and appreciation. RMAI awards have provided the entire industry with a great platform to showcase their work. We hope we continue to deliver innovative and result oriented results.”

     

  • Designed as a direct-contact initiative for LG's aspiring and lifestyle conscious consumers, the LG Bus showcases the company's flagship products and takes consumer experience to a new high

    LG takes to streets with RC&M

    By A Correspondent

     

    LG Electronics had launched an innovative campaign – “LG Lifestyle and Service on Wheels”. LG has a compelling range of premium offering across various product categories and the lifestyle lounge recreates the décor of the customers home to give them a perspective on how LG’s premium range of products enhance their home and life.

     

    Consumers today are buying products that are lifestyle statements. LG is taking a step towards meeting the implicit needs of their consumers by coming closer to them with the launch of LG Lifestyle and Service on wheels initiative.

     

    Designed as a direct-contact initiative for LG’s aspiring and lifestyle conscious consumers, the LG Bus showcases the company’s flagship products and takes consumer experience to a new high. The bus is designed around the concept of a modern home that embodies technology and style. A team of a lifestyle consultant and a service engineer help the consumers experience the Life’s Good philosophy.

     

    The LG Lifestyle and Service on Wheels is well wired with broadband connectivity onboard for faster call allocation and flow of information.

     

    LK Gupta

    On the launch, LK Gupta, VP-Marketing, LG India said: “Today’s consumers want the very best of everything. They want better quality, differentiated features that aid convenience, strong after sales service standards, world class designs and highest standards of consumer engagement. We have introduced LG Lifestyle & Service on wheels with the sole aim of coming closer to our consumers and build emotional connect. This is one of the finest experience and service-led initiative the consumer durable industry has ever witnessed. We are confident that with this unique initiative, LG will certainly witness positive change in the customer service space and significantly raise the bar of customer aspirations.”

     

    RC&M, the On- ground partner for LG Lifestyle and Service on Wheels has taken LG on a journey to more than 100 RWA’s across Karnataka, Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and Maharashtra.

     

    “Exhibiting all the premium LG products, the lifestyle lounge in bus serves as the perfect tool to enter the consideration set of  target group and leverage their loyalties for the brand, effectively giving LG a competitive edge,” said RC&M’s spokesperson.