RBL Bank, in partnership with IndianOil and powered by Mastercard, has launched the IndianOil RBL Bank Xtra Credit Card, accompanied by a #FurtherAndBeyond campaign.
Notes a communique: “What sets this launch apart within the BFSI (Banking, Financial Services, and Insurance) sector is its approach to blending financial services with experiential marketing. The campaign’s theme, “Further & Beyond,” embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.”
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