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Tag: Razneesh Ghai

  • Bollywood heartthrob, Hrithik Roshan's appearance in the TVC adds to overall narrative

    Myntra readies Indians for its biggest ever fashion sale

    By A Correspondent

     

    Myntra has launched a 360 degree campaign to announce the arrival of its flagship fashion sale – ‘End Of Reason Sale’, to be held on the 2nd and 3rd of July. The core campaign thought is expressed by the tagline, “Tayyar Ho Jao”, which means “Get ready” and also translates to getting dressed. This is a loud call for all fashion shoppers to prepare for the country’s biggest fashion event.

     

    The 30-second ad film takes viewers through a series of settings, where people are gearing up for Myntra’s EORS in their own exaggerated ways – by measuring body sizes, setting up reminders for midnight sale start and preparing elaborate wish-lists of products to fully focus on shopping during the sale. Adding charm to the film, the video showcases Hrithik enthusiastically blocking dates and gearing up for the sale. The actor is seen wearing his active lifestyle brand, HRX, which is retailed exclusively on Myntra.

     

    The TVC is directed by Razneesh Ghai, produced by Asylum Films and conceptualized by Happy Creative Services. Apart from presence across TV channels, the campaign also uses other media channels like print, radio, OOH, digital, DTH across 10+ leading cities.

     

    Speaking about the campaign, Myntra’s CMO & Head of International Brands, Gunjan Soni said, “The upcoming edition of EORS is the country’s biggest online fashion sale event to date and we are confident of providing a delightful, memorable sale experience to all customers. Hence, we are reaching out to all our existing and new customers, to help them get ready to enjoy and get the best out of the sale event. Opportunities like this come rarely. Toh India, Tayyar Ho Jao!”

     

    Kartik Iyer, CEO, Happy Creative Services said, “The End-Of-Reason sale as a concept has been running successfully for a couple of seasons now. With this year’s sale being bigger and better we needed to capture the scale and excitement of people around the country. We were also trying to make the sale relevant to a larger audience. There is a certain energy & style to a brand like Myntra so we wanted to capture that even through the Sale offering. So India, tayyar ho jao! No reason to miss this Sale.”