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Tag: Raymond Ltd

  • Kataria has led the Society over the past seven years

    Sunil Kataria is Chairman, Indian Society of Advertisers (ISA)

    By Our Staff

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) last week and elected Sunil Kataria, Chief Executive Officer, Lifestyle Business at Raymond Ltd, as Chairman. Kataria has led the Society over the past seven years.

     

    On his re-election as the Chairman of the ISA, Kataria said: “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended to prime position in India and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement along with other industry stakeholders A big priority for us would be working with industry organisations in the coming months, on the roll out of Media Charter that would comprise Model Media Agency Contract, Zero tolerance to ad fraud, Brand Safety, Viewability, Common minimum standard for advertisers in the first party data space & Cross screen Measurement.”

     

    Other members of the Executive Council are:

    Narendra Ambwani, Director, Agro Tech Foods Limited

    Bharat V. Patel, Advisor to BIC Cello (India) Private Limited

    Paulomi Dhawan, Independent Director, Whistling Woods International

    Anuj Poddar, Managing Director & Chief Executive Officer, Bajaj Electricals Limited

    Angshu Mallick, Managing Director & CEO, Adani Wilmar Limited

    Subhadip Dutta Choudhury, Chairman of the Board of Directors & Chief Executive Officer, Hawkins Cookers Limited

    Srinandan Sundaram, Executive Director, Food & Refreshment, Management Committee Member for Hindustan Unilever Limited

    Ramakrishnan Ramamurthi, Advisor J. K. Enterprises

    Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited

    Chandru Kalro, Managing Director, TTK Prestige Limited

    Tarun G. Arora, Chief Executive Officer & Whole Time Director, Zydus Wellness Limited

    Ashwin Moorthy, Chief Marketing Officer, Godrej consumer products Ltd.

    Gaurav Tayal, SBU Chief Executive – Matches & Agarbatti Business, ITC Ltd

    Somasree Bose Awasthi, Chief Marketing Officer, Marico Ltd

    Gunjit Jain, Executive Vice President – Marketing, Colgate-Palmolive (India) Limited

    Adrian Terron, VP – Corporate Brand & Marketing Strategy, TATA Sons Pvt Ltd.

    Ranjani Krishnaswamy, General Manager Tanishq Marketing, Titan Company Ltd.

     

  • The new range boasts timeless pieces that will make men look dapper this wedding season

    Traditional attire for men in new campaign by Raymond’s

    By A Correspondent

     

    Raymond’s latest campaign nudges men to get out of their comfort zone and go beyond timeworn designs when it comes to dressing up for festive occasions.

     

    Commenting on the series of four films, Madhu S Dutta, Head, Marketing and Digital Social Media, Raymond Ltd. said: “The latest ceremonial line from the House of Raymond showcases  a flurry of delightful silhouettes to suit the fashion palette of the modern discerning gentleman. The TVCs, very aesthetically highlight the new festive collection by giving traditional Indian fashion a contemporary make-over.  Every ensemble immaculately suits everyone’s mood and expression and creates a delightfully versatile visual impact by blending fashion and style.”

     

    The campaign is conceptualised and developed by Grey Worldwide and directed by Llyod Baptista.

     

     

  • The campaign is titled ‘Tailor your style’

    Raymond reimagines tailoring in the new campaign by Grey

    By A Correspondent

     

    Grey India has developed a new campaign for Raymond titled ‘Tailor your style’.

     

    Speaking about the campaign, Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Customisation is at the heart of tailoring. Just like a concoction of gourmet ingredients come together to create a mouthwatering delicacy, similarly the fabric, the threads, the seams, the cuffs & collars harmoniously combine to create a perfect ensemble for the discerning gentleman.”

     

    Added Mayuresh Dubhashi, Executive Creative Director of Grey India: “Imagine a style, and you think tailoring. Think Raymond Custom Tailoring, and you imagine literally endless possibilities in style. With this new and peppy campaign that will come to life across multiple mediums, we have tried to bring forth this very might, and wonder, and the variety that tailoring is capable of. And also illustrate how this grand old art has managed to evolve over the years and remain stylishly contemporary.”

     

  • The IAA Leadership Awards saw awards being presented in 22 categories

    Ajay Piramal, Sam Balsara recognised at IAA Leadership Awards

     

    By A Correspondent

     

    The International Advertising Association’s (IAA) India Chapter presented the winners for the sixth edition of the coveted Leadership Awards at St Regis Hotel, Mumbai.

     

     

    Key highlights of the panel discussion:

    Prathyusha Agarwal, CMO- ZEEL: “TV has been the source of entertainment for every Indian household for decades and continues to be so. As the entertainment powerhouse of the country we believe only when we come together across platforms, extraordinary happens. Hence, we are here to provide the best solution to the advertisers. We are also witnessing huge growth in the regional markets and connecting with people in their own language is invaluable. Fundamentally, TV is and will always be relevant, but it is also a glorious time for marketers with digital and working together to effectively reach out to consumers”

     

    Sanjay Behl, CEO- Raymond Ltd: “Properties that are being watched in India right now are at an all-time high beating world numbers. Fundamentally, there are two questions in context of media, first being brand position and second which medium helps me build my brand. I feel brands are working towards influencing immediate purchase rather than analysing which medium helps in the long run. No doubt, that the reach of TV is high, it is also quick as product life cycles are short and TV gives you a wide reach within a 30 second Ad duration. It is also intense as TV as a broadcast medium builds passive engagement vs Digital disengagement. I also feel quality innovations have been happening in consumption of the media as TV remains the second highest return on investment after paid research. I truly believe TV is a and will remain a powerhouse medium in our country.”

     

    Shashi Sinha, CEO- IPG Media Brands India: “In the media agency ecosystem, there is a lot of discussion on ratings. I appeal that we must look at first impressions to make actual comparison and what comes easily to traditional advertisers may not appeal to the youth today. I feel TV has a long way to go and is a under nourished medium. However, for people to build brands, India still has a long way to go so one needs to advertise using TV as a medium.”

     

    Partho Das Gupta, CEO – BARC India: “TV today reaches 836 mn individuals across India, we as Indians still are TV fanatics. People are spending 4 hrs on TV in the South of India. Almost 12 hours of advertising gets telecasted in India. Hindi content is still ruling, 688 mn viewers are watching GEC serials while at a similar number 680mn are watching movies which is a higher number than people who watch movies in the theatre. Sports as a genre is also going up. Overall, I would say TV is the biggest dominant medium today and will continue to grow.”

     

    Said IAA India President Ramesh Narayan: “A unique power-packed event, we have with us advertisers, media, corporates all assembled to salute excellence in leadership. This is very inspirational.India chapter has been leading from the front to name a few initiatives #WorktoLivetoWork , IAA Mentorship for Women, IndIAA Regional Awards, Reigniting the Artist and Storyteller in you, IAA Olive Crown Awards, IndIAA national awards and for the first time in 80 years we have IAA World Congress  being hosted in Kochi in February 2019.”

     

    Before the awards were presented, a panel discussion was moderated by Partho Dasgupta, BARC India with eminent panellists –Sanjay Behl, CEO, Raymond, Shashi Sinha, CEO of IPG MediaBrands and Prathyusha Agarwal, CMO, ZEEL on television medium being a strong influencer (See box alongside).

     

    The highlight of the evening saw IAA India inducting veteran industryperson Sam Balsara into the IAA Hall of Fame for doing so much more than just founding and building a great communication company.

     

    Ajay Piramal, Chairman, Piramal Group was recognised as the IAA Business Leader of the Year. Sharing his learnings from the Bhagwad Gita he mentioned it has the philosophy that can be used to practice on a day to day basis. ” Some of the lessons I have learned are to 1. Have courage – keep fighting 2. Be fearless – take the path less travelled  3. Focus on action – results follow actions 4. Be equanimous”.

     

    The event was sponsored by Zee. Lokmat group was Associate Partner. Said Rishi Darda, Joint Managing Director and Editorial Director, Lokmat on the association: “At Lokmat as Maharahstra’s No 1 Newspaper we have always focussed on recognising individuals for their exemplary contribution across various areas. #IAALeadershipAwards  partnership compliments our organisational focus in identifying deserving marketers of today and providing a platform to create awareness on their outstanding work in their relevant area. The stellar jury also adds to the credibility of the event. The attendance of stalwarts in media, the hall of fame induction of Sam Balsara  and the motivation towards mentoring youngsters of tomorrow; all of which is focussed towards nurturing and developing the marketing fraternity. We thank industry for supporting us all through and IRS 2017 not only affirms our Maharashtra leadership but confirmed our leadership in Pune market.”

     

    Here’s a list of the prizewinners:

    Winner List – Leadership Awards 2018

     

     

  • This campaign is getting promoted on the app with the launch of ‘Fact Cards’

    Inshorts aims to build Khadi awareness via latest ad campaign

    By A Correspondent

     

    Inshorts has launched a new ad property, ‘Fact Cards’ along with the Khadi campaign to help advertisers engage with their audience in what it calls an “innovating and non-intrusive ad format”.

     

    The Khadi campaign, in association with Raymonds is an initiative by the brand to build awareness and promote Khadi amongst consumers. Talking about the campaign, Azhar Iqubal, CEO & Co-founder – Inshorts, said:“Attention-grabbing marketing that inspires emotion and prompts consumers to share can become valuable experiences for the consumer. Hence it is imperative that brands be more consumer-centric and create content that serves the consumer first, and then the brand. We at Inshorts serve both the advertiser and consumers by providing innovative ad formats that keep intact a person’s attention span. We hope that with this Khadi campaign and the new ad format we are able to communicate our advertiser’s message in a less cliched form so as to generate more interest.”

     

    Added Tarun Arora, Chief Marketing Officer at Inshorts: “We operate in a world where gauging a consumer’s attention span is extremely difficult. We as marketers are constantly finding out new ways of approaching the audience. The Khadi campaign aimed at engaging with the advertiser’s audience in a more creative way. We hope that with these unique visuals we have successfully helped the brand to reach out to its effective target group.”

     

    Said Uma Talreja, Chief Digital Officer, Raymond Ltd: “The story re-spun is a strategic effort towards promoting Khadi as the new age fabric for the next-gen digital audience. Khadi has been the price of India and through this initiative, Raymond has committed to reviving the traditional Indian art by collaborating with artisans and craftsmen. Making Khadi driven fashion which have relevance for our target audience today is at the core of our strategy to reposition and revive Khadi. Inshorts is a relevant app platform that helps us communicate this to consumers that are interested in news and the latest development in our country. Today’s consumer has skin in the game in the future of our country and Inshorts allows for brands to integrate this common interest and value system and hence an apt platform for communicating the new face of Khadi created by Raymond”.

     

     

  • Conceptualised and developed in-house, the new TVC portrays the transformation of Khadi as the ‘Fabric of the Nation’

    Raymond launches new TVC with a narrative on Khadi

    By A Correspondent

     

    Raymonds has launched a new product TVC titled ‘The Story Re-spun’ for its new khadi collection.

     

    Conceptualised and developed inhouse, the new TVC is featured in Hindi and English, with Gulzar as the lyricist and Shabana Azmi lending her voice to the Hindi version.

     

    Talking about the new TVC, Madhu S Dutta, Head Marketing, Raymond Ltd. said: “‘The Story Re-Spun’is a delightful narrative, a pledge by Raymond to help rejuvenate the traditional Indian craft by collaborating with artisans and designers, to create products that are relevant and compelling for consumers of today. Through our new TVC it is in our endeavour to portray our products stylishly, from the lens of fashion and narrate Raymond Khadi in a compelling way; not only as a differentiated product offering, but also build in fashion sensibilities through thought and visual representation.”