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Tag: Raymond Limited

  • Raymond reimagines the versatility of black with the most unlikely spokesperson

    Raymond launches new film to introduce its All-Black Collection

    By A Correspondent

     

    Raymond Limited has introduced a new film titled ‘It All Begins with Black’ to showcase its ‘All Black Collection’. The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months.

     

    Speaking about the campaign Madhu S. Dutta, Head Marketing, Raymond Ltd., said: “Over ages, black has been a classic fashion favourite. A staple fabric and a part of every discerning gentleman’s wardrobe. Black beautifully complements every persona depicting elegance, a sense of sophistication. At Raymond through our new Black campaign, our endeavour has been to engage with the consumers through an authentic and honest narrative – weaving a special connect through the versatile collection which is more than just a colour and more than how the world perceives the colour black.”.”

     

    Added Sandipan Bhattacharyya, Chief Creative Officer, Grey group:, “It is this realisation that the film is a visually impaired person’s interpretation of black – that makes it go beyond the domain of fictitious, glorified fashion and into a real journey inside the narrator’s mind. Only a brand like Raymond can bravely embrace authenticity and seamlessly mash it up with fashion.”

     

    A complete 360-degree marketing campaign which includes digital, in-store visual merchandising, outdoor, television and cinema promotion is being executed for the Raymond All Black campaign.

     

     

  • Invests in state-of-the-art warehousing facility to service a single product to a single consumer anywhere in the country

    Raymond ventures into e-tailing with RaymondNext.com

    By A Correspondent

     

    Raymond Limited has announced the launch of their official online store - ‘RaymondNext.com’. RaymondNext.com integrates all Raymond products, brands and services under a common e-commerce platform.

     

    The launch of RaymondNext.com is a step forward for the company to ensure increased visibility and availability of its products, as consumers can now see and purchase from the wide range of products from the house of Raymond acrossTextile, Apparel brands, Home Furnishing and Accessories.

     

    In a first, Raymond has launched five individual eCommerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart. All of these websites are optimized to be viewed on Smartphones and Tablets.

     

    Commenting on the launch of RaymondNext.com, Vijay Basrur, Head – eCommerce, Raymond Limited said, “We are thrilled to offer our customers an exciting new avenue for shopping with the launch of RaymondNext.com. E tailing at present is a small contributor to retail and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving Netizen base in the country. According to industry estimates, E tailing market is set to reach $32 billion by 2020 and hence makes perfect business sense for Raymond to capture this growing demand.”

     

    RaymondNext.com comes with an array of exciting features and the user interface has been designed to ensure the ease of discovery and selection with a quick check out. The online shopping website is a one stop shop for the entire brand season collections that can be viewed with high resolution graphics. It also plans to introduce streaming videos of garments donned on models & mannequins along with virtual dressing rooms and 360° viewing and zooming tools making online shopping a fascinating experience.

     

    ​”We have further invested in the state-of-the-art warehouse, having the capability to service a single product to a single consumer anywhere in the country and offers the capability to service a pan India consumer base with relatively minimal investment. We are confident that with the launch of exclusive lines from brands available on RaymondNext, unique E tailing features like style look purchase and online fashion advisory coupled with the first of its kind concierge service from Raymond MTM is set to offer our customers a world-class shopping experience going forward,” explained Vijay Basrur.

     

  • After eight years at top positions at Reliance ADAG, Sanjay Behl joins Raymond Ltd as CEO for its lifestyle biz that includes textiles, apparel and retail.

    Sanjay Behl joins Raymond as CEO – Lifestyle Businesses

    By A Correspondent

     

    Sanjay Behl

    Sanjay Behl has joined Raymond Limited as Chief Executive Officer – Lifestyle Business, which comprises the organization’s core businesses, namely Textiles, Apparel and Retail. Having worked across diverse industries such as consumer goods and services, Mr. Behl brings with him a wealth of experience in business leadership and operational management.

     

    He has joined Raymond from Reliance ADA Group where he held leadership positions over the last eight years. His last assignment at Reliance ADAG was as National Head – Sales & Distribution at Reliance Communciations.

     

    Prior to that, for nearly eight years, he was President, Brand and Marketing with the group and for a short while he also wore the hat of CEO, Reliance DTH and IPTV.

     

    Having started his career with Hindustan Unilever, Mr Behl has also worked with Nokia at Asia-Pacific and Global levels.

     

    Said Mr Behl on his joining the textiles major, “I am delighted to join the Raymond team and am inspired to begin my innings in this ever-evolving textile industry. Rapid changes in consumer aspirations coupled with growing discretionary spend on lifestyle goods pose a tremendous opportunity for the market leading and highly respectable brand portfolio at Raymond, both in ‘Ready-to-Stitch’ textile fabric and ‘Ready-to-Wear’ branded apparel segments.”