MxMIndia

Tag: Raymond Consumer Care

  • Has collaborated with FCB Interface

    KamaSutra unveils new campaign

    By Our Staff

     

    KamaSutra, from Raymond Consumer Care, has collaborated with FCB Interface to launch a campaign to promote the brand’s latest suite of innovative sexual products, spearheaded by the Longlast variant.

     

    Sharing her opinion on the campaign, Pooja Sahgal, CMO, Raymond Consumer Care, said: “Our strategy is to bring out a behavioural change in the Indian consumers about sexual wellness. The brand focus is not only focusing on promoting just sexual wellness, but to offer an elevated pleasurable sexual experience, giving consumers reasons to use a condom. We want India to be aware and to make the switch to safer choices without compromising on pleasure. That’s been our line of thinking even for the innovations and product line up we aspire to bring to the world soon.”

     

    Rakesh Menon, National Creative Director, FCB Interface, added: “Couples are more adventurous these days and are seeking newer experiences in bed. Through this ad, the brand wants to encourage them to explore new heights of pleasure and intimacy with its range of condoms.”

     

  • Video campaign to connect with youth and promote condom use

    Condom Alliance targets youth in new ad

    By Our Staff

     

    Condom Alliance has announced the launch of “Kaun Dumb Hai”, a campaign directed towards the youth.

    Said Vivek Malhotra, Founding Member, Condom Alliance and CEO, Population Health Services India: “The low contraceptive use among Indian men is a matter of grave concern and will lead to an increase in the number of teenage pregnancies and sexually transmitted infections (STIs) in the country. The idea of this campaign is to highlight the importance of using condoms to encourage the youth to accept condoms as an important method of contraception expanding their basket of choice”.

    Added Ajay Rawal, Founding Member, Condom Alliance and General Manager – Marketing, Raymond Consumer Care:  “The overall usage of condoms has increased from 7.1% to 10.2% in the last four years in 17 out of 22 states alone for which NFHS-5 data is available. To capitalize on this increased acceptance, the Kaun Dumb Hai campaign is looking to connect with the youth and align with their inherent desire to appear trendy while staying safe and healthy. Carrying, asking for, insisting on or using condoms portrays one to be intelligent and responsible; and most importantly, the women who ask for or carry condoms are not promiscuous, but smart and savvy. The aim is to ensure long-term behavioural change among the youth in the country.”