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Tag: Ravpreet Ganesh

  • Ganesh was associated with the Publicis Groupe for over 15 years

    Mavericks gets Ravpreet Ganesh as Chief Integration Officer

    By Our Staff

     

    The Mavericks Communications, the marketing communications agency, has announced the appointment of Ravpreet Ganesh as its Chief Integration Officer.

     

    Commenting on the appointment, Chetan Mahajan, Founder & CEO of Mavericks, said, “We are very excited to have a highly experienced and dynamic leader like Ravpreet join the Mavericks mission. Ravpreet has extensive experience in brand communications, creative, digital, content, and influencer marketing. With Ravpreet on board, our clients will be able to deepen the integration of marketing services and, consequently, the impact on their brand reputation.”

     

    Ganesh was associated with the Publicis Groupe for over 15 years.

     

  • The agency won the account following a multi-agency pitch

    Monte Carlo appoints Publicis India as its creative agency

    By A Correspondent

     

    Leading apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.

     

    Monica Oswal

    Commenting on the partnership, Monica Oswal, Executive Director, Monte Carlo Fashions Ltd. said: “Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand.”

     

     

    Srija Chatterjee

    Add Srija Chatterjee, Managing Director, Publicis India: “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”

     

     

    Ravpreet Ganesh

    Said Ravpreet Ganesh, Executive Director, Publicis India: “Monte Carlo is the definitive Indian brand. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work.”

     

     

  • The account will be managed by the Delhi office of Publicis India

    Ralson Tyres appoints Publicis India as its creative partner

    By A Correspondent

     

    Leading tyre manufacturer Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office of Publicis India and will include full-service creative responsibilities encompassing retail, ATL and BTL advertising. Publicis India takes over from Triton Communications, which was the incumbent agency on the account

     

    Yogeshwar Sharma

    Commenting on the win, Yogeshwar Sharma, Vice President, Advertising and Public Relations, Ralson India Limited said: “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications. Hence, the company has high hopes of brand consolidation and amplification from them.”

     

    Ravpreet Ganesh

    Adding her views, Ravpreet Ganesh, Executive Director, Publicis India said: “We are pleased to associate with Ralson as their creative agency. As one of the world’s leading tyre manufacturers, the brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”

     

     

  • As part of the mandate, Publicis India will be responsible for preparing a pan India communication objective for the brand

    Cera appoints Publicis India to handle full-service mandate

    By A Correspondent

     

    Publicis India has been mandated to handle the full-service responsibilities of Cera, the Ahmedabad-based home solutions provider. The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch.

     

    Commenting on the appointment, Atul Sanghvi – Executive Director, Cera said:“Cerahas exponential growth plans for coming years—with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.”

     

    On winning the business mandate, Srija Chatterjee, Managing Director, Publicis Worldwide India said:“We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. Cera is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”

     

    Adding to this, Ravpreet Ganesh, Executive Director, Publicis India said: “Cera is a leading name in home solutions and we’rehappy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

  • Krishnendu Paul and Amitabh Sreedharan will report to Ravpreet Ganesh, Executive Director, whereas Prateek Suri will be reporting to Nitin Pradhan, Head of Creative

    Publicis fortifies Delhi ops with key leadership adds

    By A Correspondent

     

    In a bid to strengthen and grow its business operation, Publicis has appointed Krishnendu Paul and Amitabh Sreedharan as Vice President- Account Management and Prateek Suri as Creative Director. Paul and Sreedharan will report to Ravpreet Ganesh, Executive Director, whereas Prateek Suri will be reporting to Nitin Pradhan, Head of Creative.

     

    Commenting on the appointments, Srija Chatterjee, Managing Director, Publicis India, said: ‘’The new appointments reinforce Publicis Groupe’s commitment to strengthening our teams with the right leadership and empowering them to accomplish our goal of increased collaboration through immense creativity. With Krishnendu, Amitabh and Prateek on board, we look forward to a refreshed outlook that will deliver long term sustainable growth for the organization.”

     

    Added Ravpreet Ganesh, Executive Director, Publicis India: ”We’re glad to have some great minds working with us towards delivering greater insights and strategic direction to our clients. It’s always a pleasure to welcome newer members to our family and benefit from their diverse experiences. We warmly welcome them on our exciting journey ahead and look forward to reaching greater heights.”

     

  • Both the appointees will report to Sudeep Gohil – Chief Strategy Officer & Managing Partner

    Publicis strengthens strategy team in Delhi

     

     

    Publicis India has announced the appointment of Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President – Strategy. Both the appointees will report to Sudeep Gohil – Chief Strategy Officer & Managing Partner.

     

    Gunner joins in from Ogilvy, Gurgaon, where she was the Planning Director; while Gursimran’s last stint was at MullenLowe Lintas as AVP. Nisha and Gursimran both possess over 11 years of rich experience and have been successful in driving growth and thought leadership for iconic global and local

     

    Said Srija Chatterjee, Managing Director, Publicis India on the appointments: “Appointing some of the best talents of the industry at leadership positions is a vital step that takes us forward in the direction to providing our clients with exceptional experiences. We hope that this new journey will turn out to be an exciting chapter for them and I wish them all the best on their new endeavour.”

     

    Added Ravpreet Ganesh, Executive Director, Publicis India: “We are delighted to have Nisha Ganneri and Gursimran Singh on-board at Publicis Worldwide. They have an amazing experience in the industry and their contributions are commendable. We look forward to work with these vibrant minds and deliver the best embarking our expertise.”

     

  • The brand's activities will be managed by the agency's office in Delhi

    Publicis bags Big FM’s creative mandate

    By A Correspondent

     

    Big FM has appointed Publicis as its creative agency. The brand’s activities will be managed by the agency’s office in Delhi.

     

    Srija Chatterjee

    Commenting on this victory, Srija Chatterjee, Managing Director, Publicis India, said, ‘We are extremely delighted to win the creative mandate for Big FM. This win means a lot to us, as Big FM proudly owns the most distinguished position in the radio category.’’

     

     

     

    Ravpreet Ganesh

    Elaborating on the win, Ravpreet Ganesh, Executive Director, Publicis India, said: “Big FM as a brand has established itself as a leader in the FM space and we look forward to a great partnership with them. Having similar creative inclinations and outlook, gives us all the more pleasure to work together. The vibe between the teams on both sides has been great and I think this is the beginning of an effective partnership. We are keen on doing some exciting work together and look forward to this journey ahead.”

     

     

    Praveen Malhotra

    Added Praveen Malhotra, Chief Business Officer, Big FM: ‘It gives us immense pleasure to announce our partnership with Publicis to take forward our creative mandate. I’m sure this association will be rewarding for the brand, as we place trust in Publicis and their diverse expertise. We look forward to an enriching association with the team and await to work on some great ideas together.’’

     

  • Launched 'Hands of Hope' initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions

    Fortis rolls out first ever brand campaign

    By A Correspondent

     

    Fortis Healthcare Limited (Fortis) has launched its pan-India brand campaign TVC with ‘Excellence Uncompromised’ as its central theme.

     

    This is Fortis’s first multi-platform brand exercise, spanning television, digital (web & social), print, outdoor, and cinema. The television commercial (TVC), created by Leo Burnett will be aired on all General Entertainment and News channels from July 31, 2015. The ad film will be screened in cinema halls and across all digital platforms.

     

    The campaign’s objective is to build equity for ‘Brand Fortis’. Hospital choice in India is primarily driven by the choice of empanelled doctors, and there’s little that any healthcare provider has done to create its own brand. Thus, this is a first endeavor not just for Fortis but a first in the healthcare industry, whereby the aim is to build positive associations and expectations from the ‘hospital brand’, that leads people to trust every doctor that they see at that hospital. Fortis wants to build this positioning and create preference by highlighting its superior medical expertise and proven clinical excellence.

     

    As part of the campaign, Fortis has also launched Hands of Hope initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions. Everyone can participate in this noble initiative by logging in to the microsite via their Facebook or Twitter accounts. Every new member becomes a Hand of Hope. The more number of people that join this virtual human chain, Fortis will be able to undertake those many more medical interventions at its own cost, as for every person joining, Fortis is going to contribute 1 Re towards treatment of children in need of live saving healthcare solutions.

     

    The TVC captures the story of young Amar Agarwal who suffers from end-stage heart failure at a tender age. His parents run from pillar to post in search of treatment for their only child. They are turned down by couple of doctors due to lack of expertise to treat such critical illness. In the end, a doctor refers the family to Fortis where the child undergoes a complex heart transplant and giving him a new lease of life.

     

    “We wanted to tell the story of our brand in the most believable and humane way, especially because the TVC is based on a true story of a Fortis patient. Hence we looked at a very real style of storytelling. Thus what we’ve ended up creating is almost like a short film or a docu-drama, where the Brand is just a meaningful participant in the story, as against a typical ad commercial” said Gaurav Dudeja, Head – Marketing, Fortis Healthcare.

     

    Ravpreet Ganesh, Executive Vice President, Leo Burnett added that “We thought its best to tell the story from a patient’s lens and not from the brand’s perspective. The idea was to establish an emotional connect with patients and their families. Thus, the emotion of hope became center stage of this campaign. Hope is all a family has when they are living with a disease, and we through our campaign we have tried to establish how Fortis intervenes to keep this emotion of Hope stay alive.”