MxMIndia

Tag: RaviRao

  • In this role she will lead Team Unilever overseeing India, Pakistan, Bangladesh and Sri Lankaat Mindshare Fulcrum

    Anupriya Acharya to head Unilever biz @ Mindshare

    Anupriya Acharya
    Ravi Rao

    By A Correspondent

     

    After the elevation of Mr Ravi Rao to lead Mindshare India, the media agency has appointed Ms Anupriya Acharya Leader – Team Unilever:South Asia, a position held by Mr Rao until he took over the agency’s reins (from Mr Gowthaman Ragothaman). She takes charge today.

    Ms Acharya has relocated from Singapore where she was CEO, Aegis Media.Her responsibility at Mindshare requires her to oversee business in India, Pakistan, Bangladesh and Sri Lanka.

     

    Announcing the appointment, Ravi Rao, Leader, South Asia, Mindshare, said: “Anupriya moves into this role fromSingapore where she was CEO, Aegis Media Singapore and is credited with doubling the operation in just over two years. Prior to Aegis Media, she was President TME (The Media Edge) from 2005-2008. She is also no newbie at Group M. She set up mConsult under Vikram Sakhuja in 2004 and has been an integral part of Fulcrum from 2000-2003. So we welcome her back. ”

     

    Commenting on her new role in Mindshare, Ms Acharya said: “I am most excited about this role. I have always had very fond memories of Fulcrum. Aegis Media Singapore position helped me gain an international and regional perspective and honed my intercultural management skills, while TME taught me handling extremely diverse set of clients and their different requirements. CP, Parle AOR, Indian Oil, Viacom 18’s Colors and Citibank were some of the key clients then. Now I was looking to get back to scale and lo! this assignment was so timely and perfect.”

     

    “I look forward to working closely with Ravi, Roy Sudipto, who heads the team Unilever for APAC and David Pullan, Global Head of Team Unilever at Mindshare London, and to drive the aggressive Unilever agenda forward acrossSouth Asia. The scale is truly exciting and humbling at the same time. I am raring to go!,” she added.

     

    Ms Acharya has also worked at McCann Erickson and Ogilvy in her earlier years. A Post Graduate in Analytical Chemistry from IIT-Roorkee, she has over 16 years of experience in Communication solutions. Her interests are adventure sports, photography and travelling for leisure.

     

     

  • The mandate involves handling the media strategy as well as planning and buying across all mediums.

    Mindshare Chennai bags media duties for SPR&RG Constructions

    By A Correspondent

     

    After recently bagging the media duties of The Hindu,Mindshare,India’s leading media agency has added another new business to its client portfolio – Tamil Nadu based real estate developer SPR&RG Constructions Private Limited. The mandate involves handling the media strategy as well as planning and buying across all mediums. The account will be handled out of the Chennai office.

     

    Commenting on the win, Ravi Rao, Leader,South Asia, Mindshare, said: “This win is great news following Mindshare’s recent growing focus on strengthening our South operations. We are really excited to have the opportunity to serve SPR&RG Constructions Private Limited. They have a great vision for the category and we believe we can do some game-changing work for the brand and look forward to doing it well.”

     

    SPR&RG Constructions Private Limited is engaged in the acquisition and development of residential and commercial properties, besides executing turnkey infrastructure projects in Tamil Nadu. The company is coming up with their second large scale project in Chennai – Osian Chlorophyll where they bring on board the social conscience that ensures they contribute to the societies they are operating in.

     

    This is a unique property with 42 gardens and sky bridges that connects all the 10 blocks which have gardens lining it and thereby enhancing healthy living within the city limits.

     

    “With two upcoming projects in Chennai at Porur and Vepery, we were in consideration to partner with an agency that has expertise in local media and has ability to put to use global knowledge at local level for all our forthcoming projects,” says Sandeep Pantvaidya, VP – Marketing and Sales, SPR&RG.

     

    “We are glad to have Mindshare, one of the finest media buying agencies in the country today, on board to handle brand SPRRG and Chlorophyll. We look forward to a lengthy and profitable partnership with Mindshare in the years to come,” he added.

     

    Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 114 offices in 82 countries throughout the North America, Latin America, Europe,Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.  Mindshare is a member of WPP, the world’s leading communications service group with $84.2bn in billings (source: RECMA), and is part of GroupM, the world’s leading full service media investment management operation, which was created by WPP Group to oversee its assets in this sector.

     

  • Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital, says Ravi Rao, Leader – Mindshare South Asia

    @GroupM: M Suku to join ESP, Mindshare restructures

    By A Correspondent

     

    It’s change time at Group M too. The media major’s Mindshare arm had announced a series of changes on Wednesday , the leading media agency of the country, announced on Wednesday a series of management changes and key appointments to strengthen the company and position it for long-term success.

     

    In what may not necessarily be a related development, MxMIndia learns that veteran media specialist Mr Suku Murti who is currently with Aidem Ventures is also moving to Group M. Mr Suku has been with GroupM in the past, having set up Broadmind which later transformed to the entertainment, sports and promotions practice (GroupM ESP). He headed ESP for the entire Asia Pacific region. Mr Suku has worked with Unilever, Colgate, Lintas, JWT, ABCL, Eenadu other than Group M and Aidem.

     

    Mr Suku will continue to be associated with Aidem for a few months even as his association with Group M ESP begins.

     

    Meanwhile, the rest of the restructuring news @ Mindshare: Mr M Parthasarathy or MAPS currently the Leader-Business Planning will head the Client Leadership team. Mr Alok Sinha will now oversee Strategy, enabling ‘no-line’ thinking across India. Mr Sandeep Pandey will spearhead Consulting & Intelligence which involves analytics and modelling for better ROMI (Return on Marketing investment). Ms Anita Karnik will continue to handle Branded Entertainment and Activation. Messrs Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.

     

    Speaking on the restructuring, Mr Ravi Rao, Leader – Mindshare South Asia said in a communique: “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital. We have competent teams and the changes will ensure continuity in each role, while enabling us to broaden our team’s experience and capabilities – something that will be important as we continue to drive new business and grow our market share.”

     

    The new appointments also include Mr Rahul Thappa (as reported by MxMIndia on Wednesday), who has come in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan,Sri Lanka and Bangladesh.