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Tag: Ravindra Sharma

  • Brand consultancy Chlorophyll helps in rebranding

    Mullen Lintas creates TVC with new brand identity for SBI Life

    By Our Staff

     

    SBI Life Insurance has unveiled its reimagined ‘Brand Identity’ with brand consultancy firm Chlorophyll working on the rebranding exercise.

     

    Speaking about SBI Life’s re-imagined brand identity, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life said: “Brand SBI Life is not limited to a re-imagined identity or a TVC, fundamentally it is an entire belief system that we all live by, it is an experience that our customers and stakeholders remember us for. Our extensive research comprising countless conversations with consumers, business partners, employees and other stakeholders have indicated to a new evolving individualistically determined India. The consumer of this new India, expects insurance to be an enabler, in their pursuit of individualistic ambitions, which is way beyond the role of a mere financial tool. Aligning SBI Life’s brand journey to the evolving consumer attitude in the new India, we’ve undertaken a strategic rebranding exercise, where we envisage brand SBI Life to play the role of an ‘enabler’ for the consumer to follow their own individualistic aspirations, while simultaneously taking care of the needs of their loved ones.”

     

    Added Kiran Khalap, Co-Founder, Chlorophyll Brand Consultancy: “The challenge was like a four-way tight rope walk. Find one single insight that could make the brand relevant to metro-millennials, retain the loyalty of tier two and three towns, put distance between SBI Life and others and finally, give SBI Life a distinct identity. We found it, thanks to the patience of the team.”

     

    Added Garima Khandelwal, Chief Creative Officers, Mullen Lintas India: “The new brand philosophy of SBI Life “Karo poore apne iraade, apno se kiye sabhi vaade” is about fulfilling your dreams and passions while keeping your promises to your loved ones, not losing self for the sake of our responsibilities. We wanted to craft a story that captured the essence of the ‘vaade’ and ‘iraade’ through the eyes of an individual at a stage in life of change, where one is ready to take the next step of having a life partner or starting a family. The first story captures the beautiful moments of reflection in the mind of the protagonist, who vows to keep his individual dreams alive as he readies to become a family man. SBI Life gives wings to these dreams and aspirations, both for the family as well as the individual”.

     

  • Features actor Vijay Verma who emphasises the need financial security

    Mullen Lintas creates new TVC for SBI Life

    By Our Staff

     

    SBI Life Insurance has released a new TVC #TermInsuranceKaLevelUp, that showcases the inherent need for a term insurance that ‘levels-up’ as one progress through life’s prominent moments. The campaign has been conceptualised by Mullen Lintas and features artist Vijay Verma.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “The #TermInsuranceKaLevelUp film is an attempt to let consumers relive the ‘level-up’ moments of their life and subtly remind them of the intrinsic need to also ‘level-up’ their financial safeguards, as they achieve life’s prominent moments. With a deeper understanding of today’s consumers, who believe in living-in-the-moment as they progress in life, we’ve been able to identify the need to prioritise financial safeguards as life goes along. The film subtly highlights the unique features of SBI Life eShield Next plan, which is designed to let consumer cherish life’s significant milestones, while providing customized options to ‘level-up’ one’s insurance coverage simultaneously.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “SBI Life’s eShield Next is an adaptable term insurance that enables customers Level Up their financial security to match with their life milestones. This resonates with the need of today’s individuals who place family goals at par with their own personal success. The narrative starring Vijay Verma traces a beautiful journey of a man reflecting on his material achievements and starting a family. These Level Ups would be challenging if not for the ease of adjusting the eShield Next plan to their new level of life, easing their journey onwards and upwards.”

     

  • …with the tagline #PapaHainNa

    WatConsult shoots Father’s Day film for SBI Life

    By Our Staff

     

    SBI Life Insurance has launched a digital film to celebrate Father’s Day. Conceptualised by WatConsult, the digital film showcases a bond between a father and a young boy.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life:, “While men have been consistently taking up household responsibilities as an intrinsic part of their lives, the pandemic and lockdowns have brought to focus, the lesser spoken role of fathers, owning up responsibilities over and above family duties. Our Father’s Day film, in essence, is an insight that is being widely observed in the Indian households today, wherein families are extending help to people unconditionally. SBI Life’s #PapaHainNa campaign is a hat tip to fathers who are actively contributing towards bringing about a societal change.”

     

    Added Heeru Dingra, CEO, WatConsult: “SBI Life’s digital property, #PapaHainNa, has been celebrating the spirit of a father’s love since 2015. This Father’s Day, the brand continues to live up to the tradition with yet another heart-warming campaign focusing on a father’s commitment to protect. Fathers are rightly titled as superheroes because they inevitably save the day. Hence, brands have leveraged this beautiful father-child bonding concept extensively. However, this campaign is so much more. It’s bound to leave our viewers speechless, courtesy the unexpected twist.”

     

  • The film honours the relentless dedication of working mothers

    WatConsult launches digital video for SBI Life

    By Our Staff

     

    SBI Life Insurance launched a digital video to bring to light a mother’s selfless commitment. The video, released on Mother’s Day, was a part of SBI Life’s #MummyKahanHain digital communication property that has been built over the last four years.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “Over the past year, Covid-19 pandemic has prompted people to work from home to contain further spread of infection. This has been a challenging time for everyone especially working parents who have had to juggle their time between multiple responsibilities – home, office as well as their children, throughout the day. However, it is the mothers who have been effortlessly managing to maintain a fine balance and in the process, have become role models for children to build their own personalities. It is this unique ability of mothers that we at SBI Life wish to highlight through a heart-warming #MummyKahanHain mother’s day digital video.”

     

    Added Heeru Dingra, CEO, WatConsult: “It’s no secret that kids learn by observing the behaviour of the parent. In the pre-pandemic phase, children were familiar with their mother’s role as a homemaker. However, with the extended lockdown, where children and parents are in the confines of their home, children are seeing their mother in a new light, helping shape a stronger character and a resilient mind. This musical campaign is an attempt to showcase the understated contribution a mother provides in her child’s life”.

     

  • The campaign features popular playback singer Shaan along with his son Shubh

    SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

    By A Correspondent

     

    SBI Life Insurance has unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 Critical Illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.

     

    Said Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “A newfound immunity regime has become second nature for most of us, today the larger populace is consciously making smart choices around health, wellness and life in general. Delving deeper into this intrinsically protective behaviour, that is consuming everyone across sections of the society, we realized that as an Insurance player our role to provide immunity to the consumer has never been more accentuated. With an approach of keeping a simple communication for an insurance category, we have drawn a parallel for financial immunity via the concept of health immunity which is understood by all. We hope to educate the consumer on the importance of building one’s financial immunity like they have towards their health. SBI Life’s Poorna Suraksha being a unique product combining both life cover and protection against 36 critical illness in a single package, this dual protection can enable individuals to build a holistic financial immunity, as a safety net for themselves and their family to battle against any odds”.

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “Health Immunity is of priority today, with everyone aware and abreast like never before. We have all realised the importance of being proactive about immunity when it comes to good health, and made changes to our routines, self-care is undoubtedly the No 1 learning today. This being the context, we wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour”.

     

  • Playback singer Shaan is the voice of #PapaHainNa, he also features in the campaign’s music video with his two sons

    SBI Life’s #PapaHainNa salutes spirit of ‘New Fatherhood in the New Normal’

    By A Correspondent

     

    SBI Life Insurance unveiled a campaign under its digital property #PapaHainNa in form of a musical video sung and performed by playback singer Shaan along with his two sons Soham and Shubh.  Highlighting the peculiar newfound fatherhood that has emerged during this lockdown, #PapaHainNa campaign commemorates the contribution of fathers who have all along stood by their family as a reassuring immunity against unforeseen difficulties.

     

    With the release of the new digital video, the brand has created an interactive micro-site that gives fathers an opportunity to showcase the new roles taken up by them during lockdown.

     

    Airing his thoughts on the campaign, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “The lockdown has been a leveler for everyone, we are witnessing a refreshing trend where fathers have been taking familial responsibilities which traditionally rested with mothers. While #PapaHainNa continues to emphasis on father’s protective instincts, the film this year commemorates the newfound fatherhood responsibilities taken up by fathers across the board. We continue to leverage technology to spur conversations around fatherhood and with the video memorabilia option we hope to encourage fathers to continue their participation with new responsibilities at home and in the child’s life.”

     

    Commenting on the same, Heeru Dingra, CEO, WatConsult added: “With lockdown inculcating a big sense of realization, new positive habits and familial roles amongst all of us, this campaign beautifully captures and highlights the changing roles of ‘fathers’ in the current times. Their commendable spirit to willingly stand for their family and equally participate in the household chores, indeed proves the fact that fathers can take up any role & responsibility that the situation demands, smoothly making it their new normal. The campaign also very strongly emphasises that Papa was, is and will always be there for you. In a bid to inspire many like them, this is a step to urge fathers across geographies to share their tales of ‘New Fatherhood in the New Normal’ and in return, get a personalised video sung by the well-renowned singer Shaan.”

     

     

  • Executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor)

    SBI Life’s #MummyKahanHain salutes mothers

    By A Correspondent

     

    SBI Life’s Mother’s Day film focused on mothers serving communities in face of the pandemic. Conceptualised by SBI Life and executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor). Encapsulating the rigorous routine that these ‘frontline warriors’ go through every day, by presenting a slice of life of these four strong mothers who continue to make India proud with their fortitude, persistently working behind the scenes to help the ones in distress amid the pandemic.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “There is nothing as powerful as mothers love, the exemplary courage displayed by mothers working in essential services on the frontlines of this battle against Covid-19 is praiseworthy. We recognise the need to acknowledge the honorable roles played by mothers and the impact they have in our lives and on the world.  #MummyKahanHain is our humble heartfelt tribute to all the mothers who are untiringly working towards protecting the distressed, while risking their own lives and staying away from loved ones. We hope that the real life real stories of our frontline warriors will inspire the larger communities to recognize the silent sacrifices done by mothers and generate for them the much deserved appreciation from all sections of the society.”

     

    Added Heeru Dingra, CEO, WatConsult: “On the occasion of Mother’s Day, we wanted to salute and thank the mothers who are at the forefront, compassionately standing for the entire nation, in this battle to fight against Covid-19. Serving in the best of their capacities as doctors, police, pilots or more, they are selflessly and relentlessly working day and night to fight the ravages of this pandemic. Though the digital video showcases stories of just a few of these heroes, but this step is in reverence to each one of them out there struggling to combat the global crisis, setting another brave example.”

     

     

  • This is being billed as one of the largest protagonist-led initiative to unite India in its fight against Covid-19

    Zee unveils new anthem in collaboration with SBI Life

    By A Correspondent

     

    Zee Entertainment has joined hands with SBI Life Insurance and Mindshare to produce the ‘We Can, We Will!’ anthem, which involves 27 TV artists singing the anthem in their local languages to invigorate the nation to fight against Covid-19.

     

    Expressing his views on the collaboration, Ashish Sehgal – Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises said: “As a network, Zee has always believed in ‘Customer First’ and this venture of creating an anthem of collective unity for SBI Life with Zee is truly one such classic example from our Content & Partnership team. Similarly, SBI Life with the thought of the anthem to inspire the collective willpower of the nation, hit a synergy with Zee when they during difficult times thought of creating this anthem to rally our nation’s battle against the corona outbreak. The anthem has been executed with 27 powerful influencers of Zee in nine languages from their homes and edited remotely to take it live across the network through a roadblock, truly exemplifying Zee’s philosophy of Extraordinary Together through an extraordinary feat.”

     

    Talking about this association, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, added: “The Coronavirus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life, the entire nation is exploring solutions to tide through this crisis. In current times of self-isolation, the anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we will overcome the biggest of challenges.”

     

    Said Amin Lakhani, Chief Operating Officer Mindshare South Asia: “These are indeed challenging times for mankind. People from all walks of life have been affected in some way or the other. There’s massive uncertainty, anxiety and boredom that is impacting our morale. This initiative is our humble effort to help uplift the spirit of our nation. We Can, We Will! is a unique anthem. For amplifying this message, Zee was the perfect partnership. It deployed its huge network presence throughout India and with the help of 27 celebrities in nine languages reinforced the belief that together India can, and India will win!”

     

     

  • Anthem aims to highlight the influence of collective willpower to sail through the ongoing crisis while maintaining social distancing

    SBI Life unveils emotional anthem in battle against Covid-19

    By A Correspondent

     

    SBI Life Insurance has unveiled an anthem titled ‘We can, we Will’ anthem that reiterates the power of collective unity and solidarity to fight the spread of Covid-19.

     

    The anthem has been conceptualised by Be the Bee and the video featuring 27 TV celebrities from various parts of the country was executed by Mindshare. Establishing a regional connect, the celebs can be seen singing the anthem from their respective homes in local languages like Hindi, Marathi, Telugu, Kannada, Tamil, Malayalam, Bengali, Assamese and Odia, thereby reflecting the nation’s true spirit of unity in diversity.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “The Corona virus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life and the entire nation is exploring solutions to tide through this crisis. In these current times of self-isolation, the ‘We Can, We Will’ anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we will overcome the biggest of challenges.”

     

     

  • The ad features an inspirational video highlighting how all dreams can be made possible when you get encouragement from your family

    SBI Life ropes in ace athlete Dutee Chand

    By A Correspondent

     

    SBI Life recently launched its protection focused brand campaign showcasing the power of family support, which fuels one’s inner belief to rise and shine in life. Taking the thought forward, SBI Life roped in Indian sprinter and women’s 100m national champion Dutee Chand, to feature in an inspirational video highlighting how all dreams can be made possible when you get encouragement from your family.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “We at SBI Life, have always advocated the importance of protecting one’s family. In our cultural context, the institution of family has always stood as a bedrock of support. Through the inspirational story of Dutee Chand, we aim to put forth the spirit of happiness and fulfilment experienced by individuals when they have support of their family members. We are honored to have had the opportunity to present Dutee’s life journey and hope this inspires families across the country to encourage individuals to pursue their personal dreams and ambitions.”

     

     

  • The campaign aims to fuel the inner belief of individual, needed to rise and shine on the big stage called ‘Life’

    SBI Life ad highlights family support

    By A Correspondent

     

    SBI Life Insurance has launched its latest integrated brand campaign ‘Apno ki #HimmatWaliSeeti’ that reiterates the power of family support in reinstating individual’s belief in himself/herself. The brand campaign encourages individuals to pursue their passion responsibly, by first making life insurance a financial priority to secure the needs of their loved ones.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “In our society, family continues to be the bedrock of support and our communication seeks to highlight the strength of family support. Especially in today’s challenging times family support plays a fundamental role in shaping an individual’s well-being, it acts as a de-pressuring agent in life. Our new brand campaign ‘Apno ki #HimmatWaliSeeti’ attempts to communicate a strong message that with the support and encouragement of the family one can wholeheartedly pursue their dreams and ambitions. He further added, “Through this campaign we aim to support every individual in securing their family’s well-being in a better way, without compromising on their dreams.”

     

    Added Garima Khandelwal (CCO) and Azazul Haque (CCO), Mullen Lintas India: “Life Insurance is seen as a responsibility towards one’s loved ones, and we wanted to start a new dialogue about the reason for Life insurance for today’s shifting landscape. The shift about the category with this campaign is that our loved ones are not our responsibility, but our biggest strength, our biggest cheerleaders, and we don’t need to endure a life doing what we don’t love to see them happy, to see them taken care of. Life is about going after your dreams, our loved ones still taken care of. We have a story of a girl learning to whistle so she can cheer for her father as she witnesses him most happy, most content when he’s pursuing what he loves to do.”

     

     

  • The campaign is designed and executed by WatConsult

    SBI Life’s latest campaign seeks to push protection of all Indians

    By A Correspondent

     

    Acknowledging the industry’s common dream of a well-protected and insured India, SBI Life Insurance sent friendship day messages on Twitter in a unique manner to life insurers across the country. The conversations are vital to increasing awareness about the importance of life insurance. The campaign is designed and executed by WatConsult.

     

    Speaking on the campaign, Ravindra Sharma Chief of Brand and Corporate Communication, SBI Life Insurance, said: “As responsible life insurers we strive to create values that resonate with the customers and build on it to establish a life-long relationship. Whilst there will always be a competitive narrative for market share and business overall, at the core of it is a common dream of every insurer which is to protect and insure lives. It is this dream that connects us to all life insurers. For us at SBI Life Insurance, friendship day laid down a perfect foundation to be able to rejoice this dream for a moment together with other life insurers. With this gesture, we hope to spark more positive conversations and stand united for a greater good.”