MxMIndia

Tag: Ravinder Siwach

  • Features Sonu Sood to promote the immunity-building drink for children

    Havas Worldwide creates TVC for Dabur Vita

    By Our Staff

     

    Dabur, the Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category with chocolate flavoured Dabur Vita. A TVC featuring actor Sonu Sood has been conceptualised by Havas Worldwide (Creative) India, which recently won the mandate for Dabur Vita. The task includes Dabur Vita’s mainline and digital communications.

     

    Entering the HFD category is a natural extension for Dabur as it is synonymous with good health and immunity through its various brands including Chyawanprash and Dabur Honey amongst others. Given the added focus of consumers on good health over the past few years, the demand for HFD is only flourishing, leading Dabur to make its foray in the category by coming up with a new product that promises a superior formulation with enhanced immunity benefits.

     

    Prashant Agarwal, Marketing Head- Health Supplements, Dabur India Ltd, said: “We are excited to partner with Havas Creative Group India. The health supplement category is exploding with untapped potential. We at Dabur India Limited have formulated this unique product, Dabur Vita. With a unique formulation Dabur Vita brings the benefits of Ayurveda in a tasty chocolaty drink which has been hugely liked by kids in a consumer research. It is tested to significantly increase the activity of the known protein – TNF Alfa which helps boost kid’s immunity thus making Dabur Vita India’s Immunity Expert. To introduce our newest offering in the health supplement space we have been working with Havas Creative Group India to create some effective and meaningful work for brand Dabur Vita. We are confident about building a powerful brand narrative through Havas Creative Group India in the months to come.”

     

    Added Ravinder Siwach, Executive Director and National Creative Director, Havas Worldwide (Creative) India: “We are excited to launch and be instrumental in growing the Dabur Vita brand by partnering them to make an impactful debut in what is a highly competitive market. We’re looking forward to making Dabur Vita a household name, and cement it in the hearts and minds of consumers through impactful and engaging storytelling. This TVC talks about Dabur Vita not just being another HFD but one that helps build immunity in children. Parents who choose Dabur Vita can be rest assured that they are giving their child a complete health drink. Sonu Sood’s presence further enhances the product’s efficacy promise as his image is wholesome and reliable.”

     

  • To scale up the agency further

    Havas appoints Sumeer Mathur as National Planning Head & Managing Partner

    By Our Staff

     

    L-R, Ravinder Siwach, Manas Lahiri, Sumeer Mathur
    L-R, Ravinder Siwach, Manas Lahiri, Sumeer Mathur

    Havas Group India has appointed Sumeer Mathur as National Planning Head & Managing Partner, Havas Worldwide India – the creative agency of the group with immediate effect.

     

    Mathur will be partnering Manas Lahiri, Managing Director and Ravinder Siwach, ED & NCD of Havas Worldwide (Creative) and collaborate with key clients including Reckitt, Citroën, Dabur, Suzuki, William Grant, Tata and Harman (JBL) among many others. He will be based out of the Gurugram office and report to Rana Barua, Group CEO, Havas Group India.

     

    Talking about this appointment, Barua said: “The last two years have been game-changer for Havas Worldwide India. We have been relentless, focused and committed. This led to exponential growth, effective partnerships, and addition of several marquee clients. We need to now build a strong integrated leadership team that aggressively takes this growth mandate ahead. With Sumeer, Manas, Ravinder, Arindam, Prashant, Geet and all the other leaders forming the core team, it will further fuel our growth and empower us to deliver meaningful, ROI-centric marketing solutions for our clients. I am confident that Sumeer will drive this mandate quite effortlessly.”

     

    Adding further, Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India, said: “The meaningful difference we make to our client’s business through our differentiated products, digital-led strategic solutions and engaging storytelling, is what led us to the top league in the industry. Sumeer will drive this further. Throughout his career, Sumeer has worked with strong business teams, delivering tangible business results. His keen interest in understanding what drives culture, what motivates consumers, and how digital technologies are reshaping brand interactions will add a tremendous value to our strategic planning function.”

     

  • Elevates Arindam Sengupta and Prashant Tekwani

    Havas India restructures creative leadership

    By Our Staff

     

    As part of the ongoing restructuring of the senior leadership team at Havas Worldwide India, Havas Group India has elevated Arindam Sengupta and Prashant Tekwani to new profiles. Prior to this, Manas Lahiri was elevated as Managing Director and Ravinder Siwach as ED & National Creative Director of Havas Worldwide India, respectively.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group CEO, Havas Group India: “Despite the challenges of the last two years, as a network, we have witnessed unprecedented growth through new business wins, acquisitions and extending several global expertise to India. All of which has helped us build a marquee list of new clients and partnerships. Havas Group India has emerged as one of the strongest integrated networks in India, offering our clients effective solutions through collaboration and coming together of the best talent and expertise. I am confident both Arindam and Prashant will continue to drive excellence and take us to greater heights.”

     

     

  • Elevates Manas Lahiri & Ravinder Siwach

    Havas rejigs top deck

    By Our Staff

     

    Havas Group India has announced a restructuring of its senior leadership team at Havas Worldwide (Creative) India.

     

    Ravinder Siwach
    Ravinder Siwach
    Manas Lahiri
    Manas Lahiri

    Effective immediately, Manas Lahiri, President – North, has been elevated to the role of Managing Director and Ravinder Siwach, currently National Creative Director, has been promoted to the role of Executive Director and National Creative Director of Havas Worldwide (Creative) India.

     

    Rana Barua
    Rana Barua

    Lahiri will continue to report to Rana Barua, Group CEO, Havas Group India. He will lead both the offices (Gurugram and Mumbai) of Havas Worldwide India and work closely with the leadership team of the other Havas group companies to drive growth, digital innovations and help in the overall integration across businesses and functions. Siwach will continue to report to Bobby Pawar, Chairman and Chief Creative Officer, Havas Group India and continue to drive the creative excellence of the group.

     

    Talking about this restructuring, Barua said: “We have witnessed an exponential growth in a short span of 2 years and have added a phenomenal set of new clients and talents across both our offices.  It was time to recognise a strong leadership to drive the client consolidation and take charge of the day-to-day operations of Havas Creative.”

     

    Bobby Pawar
    Bobby Pawar

    Added Pawar: “Ravinder and Manas are a rare pair of leaders who are equally passionate about creating great work and growing the agency. The way they collaborate sets the right tone for the rest of the team. Their elevation is a recognition of all their contributions and the passion they bring to Havas’s mission of helping brands make a meaningful difference in people’s lives.”

     

  • Appoints Amish Sabharwal as senior ECD and Creative Head of digital experience

    Havas Creative hires Amish Sabharwal

    By Our Staff

     

    Amish Sabharwal
    Amish Sabharwal

    Havas Creative Group India has announced the appointment of Amish Sabharwal as Senior Executive Creative Director and Creative Head of Digital Experience. He will be based in Gurugram and will report to Ravinder Siwach, National Creative Director, Havas Creative Group India.

     

    Bobby Pawar
    Bobby Pawar

    Commenting on the appointment, Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said: “Amish brings with him a vast experience of some of the most well-known brands and categories. I believe his unique approach will bring in a breath of fresh air to the creative landscape and fuel our promise of Meaningful storytelling further. I welcome Amish to the Havas family and look forward to him scaling up Havas’ rich legacy to a new level.”

     

    Ravinder Siwach
    Ravinder Siwach

    Added Siwach: “It’s been our constant endeavour to offer differentiated and engaging storytelling for our clients. Marrying creativity and digital is at the core of what we do, and integrating it with the global offerings like CX, design, analytics, AI and so on is at the heart of our strategy for growth at Havas Creative. Amish will add more muscle to this vision with his varied background.”

     

  • Taps on #Everyday Honey initiative

    Havas Creative launches Dabur Honey campaign

    By Our Staff

     

    Dabur Honey has launched a digital campaign #EverydayHoney. Conceptualised and executed by Havas Creative, the campaign will amplify promotions by roping popular influencers and celebrities.

    Said Kunal Sharma, Dabur India Ltd Brand Head-Dabur Honey: “This year, we wanted the brand Dabur Honey to express that the emotion of pure and unconditional love is beyond just one day of Valentine’s celebration. It’s about celebrating love daily and appreciating those who add sweetness in our everyday life. We are delighted that through this initiative #EverydayHoney, the brand acted as a catalyst for celebrities to give a shout out to their fans who love them unconditionally every day.”

    Ravinder Siwach
    Ravinder Siwach

    Added Ravinder Siwach, National Creative Director, Havas Creative: “Valentine’s Day has not only become an important day for our consumers but is also an important advertising event. The day is associated with love, warmth and sweetness. We wanted to be part of this conversation as the connotations and associations of this day are very closely linked to our product and category.  So, when everyone was about to celebrate the day of love, we went ahead and reminded people about the other days. Don’t we deserve the same sweetness and love through the year? It demonstrated that every day is a day of love and hence, every day is Valentine’s Day.  Also, the important bit is we used the insights from the lives of celebrities in order to make the communication sharper and more pointed.”

     

     

  • …and its extensions. Also unveils #CommittedToPurity campaign

    Havas Creative bags mandate for Dabur Honey…

    By A Correspondent

     

    Dabur Honey has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Honey and all its extensions. The account was won following a rigorous multi-agency pitch. The business will be managed out of the agency’s Delhi office.

     

    The agency kickstarts the brand’s journey with a TVC with the messaing of ‘Not every honey brand has the right to be called honey.’

     

    Said Kunal Sharma, Category Head, Dabur India: “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision.”

     

    Added Rana Barua, CEO, Havas Group India: “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious win for the agency this year. Winning the mandate makes this piece of communication even  more special. We look forward to further strengthening the brand’s legacy in the market”

     

    Talking about the new mandate being awarded to Havas Creative and the campaign, Ravinder Siwach, National Creative Director, Havas Creative said: “The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”

     

     

  • Vanish creates an AR-based digital experience with Avataar.Me for its consumers

    Vanish launches new campaign to give ‘Dry Clean Like results’

    By A Correspondent

     

    Stain remover brand Vanish has joined hands with Avataar.Me to create an Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’.

     

    Commenting on the campaign launch, Sukhleen Aneja, CMO & Marketing Director, RB Hygiene- South Asia said:  “Consumer needs and demands evolve especially as they adjust to the new normal. Vanish with its revolutionary formulation provides ‘Dry clean like results at home’ by whitening, brightening and removing stains. This is a perfect solution for consumers who can take care of their everyday clothing and make their clothes last longer while looking brighter and whiter. We are also delighted to partner with Avataar.Me to bring a first of its kind immersive demo experience to our consumers in real time. This Digital immersion which will go live next month helps us reach out to our Gen-Z and millennial online audiences who are looking for the perfect solution for all their garment woes.”

     

    Added Ravinder Siwach, Creative Director, Havas Media: “Indians have become more fashion forward and conscious about taking care of their everyday clothing. The live demo approach in the TVC is deliberate because it brings to life consumer’s garment woes and addresses their concerns first-hand.”

     

     

  • He will report to Bobby Pawar, Chairman and Chief Creative Officer – Havas Group India

    Ravinder Siwach appointed as NCD for Havas Creative

    By A Correspondent

     

    Ravinder Siwach

    Havas Group India has strengthened its leadership in India with the appointment of Ravinder Siwach as National Creative Director for Havas Creative, effective immediately.

     

    Siwach, who joins Havas from McCann Delhi, where he was the Executive Creative Director, will lead the creative team and drive the next phase of growth for multiple brands under Havas Creative with a focus on further cementing the creative value proposition across all Havas Group India disciplines – creative, media, health, digital and design. He will report to Bobby Pawar, Chairman and Chief Creative Officer – Havas Group India.

     

    Commenting on the appointment, Pawar said: “Ravinder has been in this industry for almost two decades and he comes with a rich creative background and experience working on a cross-section of brands and categories. I had the opportunity to work with him in the past and I am confident that his strategic thinking and understanding of the evolving media landscape will take our creative capabilities and output to the next level.”