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Tag: Ravikant Banka

  • The TVC will be followed by a multi-media campaign

    Eggfirst unveils inaugural campaign for Centric Mobile

    By A Correspondent

     

    PriyankaCommunications has launched a campaign for its latest offering Centric Mobile. Produced by Mumbai-based Eggfirst,the film will be followed by a multimedia campaign.

     

    “Eggfirst presented a very detailed and promising approach to communicate the value proposition of the brand‘Centric’. We were impressed with their consumer insight, which positioned the mobile with a specific consumer profile. Not to mention the emotional zone through which we wished to connect with our consumers,” said Manish Agarwal, Director,PriyankaCommunications.

     

    Added Ravikant Banka, CMD, EggfirstL “We are delighted to be given the stewardship of this new upcoming brandand we look forward to doing some great work.”

     

  • After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management

    Eggfirst bags creative duties for Valentine

    By A Correspondent

     

    Eggfirst has bagged the creative mandate of the lounge wear and lingerie brand Valentine. Ashapura Intimates Fashion Ltd designs, markets and distributes fashion clothing products under the brand name Valentine. Valentine caters to the fashion needs of women, men and kids across nightwear, inner wear, lounge wear, bridal lingerie, bath wear, kitchen wear and sportswear.

     

    After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy & management.

     

    Said Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion: “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh.”

     

    Ravikant Banka, CMD, Eggfirst, commented, “We are really happy to bag the creative duties after the extensive multiagency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

     

  • The Mumbai-based agency has bagged the PCI account

    Pest Control India creative account goes to Eggfirst

    By A Correspondent

     

    Mumbai-based agency Eggfirst has bagged the creative mandate of Pest Control India. Eggfirst will be responsible for driving the PCI brand and its repertoire of products and services for the year 2013-14.

     

    “PCI is known in the market as a trusted and reliable pest control brand, but not everyone knows about the vast variety of pest management services we offer,” said Joshua Rao, Executive Director, PCI. “Also, we wanted to make people aware that PCI is not just another pest control operator; we have amongst the most advanced R&D facilities with state-of-the-art quality control and safety measures. Eggfirst was able to capture this vision perfectly and understood the image we wished to create in the market.”

     

    Ravi Banka

    Ravikant Banka, CMD, Eggfirst added: “PCI is a trusted brand with a legacy of over five decades, the biggest in pest control in India. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

     

  • A look at how agencies worked in the days when some of today’s advertising stars may still have been in diapers. Tongue-in-cheek (but no less candid for that).

    The Anchor: 5 contrasts between independent agencies now and then

    By Ravikant Banka

     

    #1 Dost dost na raha, pyaar pyaar na raha

    Independent agencies used to be client’s friend; there used to be love in the air every time the brand manager met the account manager, discussing approvals over a beer. But these days, friendship is dictated by the retainer and the love is traded for a brief.

     

    #2 Do aankhen, baara haath

    Multitasking used to be the name of the game. The account manager was also the account planner. Servicing teams actually came up with creative ideas. And art directors doubled as copy editors to make the copy sensibly shorter while the copywriter had a say in the 20-odd fonts to choose from. Nowadays, each function is excruciatingly well-defined while people wear blinkers and do only what is “written in the job profile”.

     

    #3 Haath ki safaai

    Artworks were a manual, methodical and a sacred affair. It took weeks to assemble the final artwork that finally culminated on the way to the client meeting (only later would they realize that the type-sets had fallen off in all the chaos). The chaos remains the same, but the artworks are a matter of a few hours on the latest-to-the-day software, open for innumerable changes till the client is finally ready to fly to Dubai.

     

    #4 Stock mein hai kya?

    Visuals were ‘created’ by visualisers who either drew them or clicked them the way they wanted them to look. Today, stock images dictate our ideas and layouts.

     

    #5 Commission vs confusion

    Then: 15 percent commission, 85 percent confusion. Now: The commission is decreasing and …

     

    Ravikant Banka is a Mumbai-based adperson