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Tag: Ravi Vishwanath

  • The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share

    JWT gives Tata AIA Life a makeover

    By A Correspondent

     

    J. Walter Thompson’s new campaign for Tata AIA Life, ‘Daddy aur Zooey’ gives the brand a complete makeover. The new campaign from the brand redefines Life Insurance by reminding everyone of a simple truth – ‘We live for the good of our loved ones’. A sentiment that’s the heart of life insurance, but often forgotten in the cluttered category.

     

    Commenting on the campaign, Ravi Vishwanath, Deputy CEO, Tata AIA Life said, “Making Good happen for our customers, partners, shareholders, and employees is why we exist.  Our campaign tells a simple truth well, but in a fresh way.  I am grateful to the amazing JWT Delhi and Boot Polissh Films teams for translating our vision into this campaign, which is a labour of love.”

     

    The campaign breaks with a 4-min film, ‘Daddy aur Zooey is a soul-stirring story of a father and son, the unique relationship they share. It is a film that is unflinchingly real, depicting bittersweet moments that we have all lived through.

     

    Anirudh Verma

    “It’s a proud moment to be part of rebuilding, redesigning a Tata brand from ground up.

     

    A unique look and feel to life insurance that makes it more now, approachable and people friendly. And with all hope to greater success”, says Anirudh Verma, VP & Senior Creative Director.

     

    Breaking all media conventions, Daddy aur Zooey will be premiered on TV as the first branded short film by an Insurance company. It will be also released as a shareable Internet film on YouTube and promoted under the social media handle #daddyaurzooey. The original soundtrack from the film ‘Tu Hai Mera’, will be aired as a full-length song for radio listeners. The film has been produced by Boot Polissh Films.

     

  • Information, comparison, decision-making help… everything is online, and with increasing ease of internet access, it only makes sense to sell online.

    The Anchor: 5 reasons insurance should be sold online

    By Ravi Vishwanath

     

    #1 Growing number of internet users in the country. At the end of last year, India had 12.1 crore internet users and this number is expected to grow exponentially over the next five years. With this growing number of internet users in both urban and rural areas, we have already started to witness the internet’s cost-effectiveness in reaching out to consumers through online advertising, blogs, clear and succinct advertising and websites.

     

    #2 Informed decision-makers. We are witnessing tremendous growth in the level of awareness among the target market with every passing day. Our surveys show that consumers are now more willing to spend time to review the details of policies, wordings, exclusions, inclusions and benefits. People now talk about insurance policies with their friends and family in order to arrive at informed decisions. With larger accessibility to data on the digital platform along with increased investment to build awareness, we are poised to see an informed market in the days to come.

     

    #3 Ease of online product comparisons. With the advent of several insurance and personal finance portals, customers are able to gauge quality and performance of products and services. Online reviews, comparisons, listings and comparative information are just a click away and are helpful for one to take an informed decision. However, I would like to suggest that all customers take help from multiple sites.

     

    #4 Independent decisions. It is a universal truth that every individual wants to take an independent decision. With the gamut of information now available online about health insurance plans, as well as customer reviews and feedback, consumers are able to arrive at independent decisions. Today, we receive more enquiry calls on our national helpline than previous years, which signifies increasing likeability towards the sole information conduit.

     

    #5 Know your customer. With the advent of newer players and unique propositions, it has become imperative to know your customer more than ever before. Direct contact with the customers through the internet can be a catalyst in maintaining a good relationship, where everything is just one click away. Knowing the customer fully is an added advantage that can give far-reaching sustenance and value to the companies.

     

    Ravi Vishwanath is Chief Marketing Officer, Apollo Munich Health Insurance