MxMIndia

Tag: Ravi Rayavaram

  • Mohanty will endorse the ‘Mangaldeep – Jagannath Temple’ agarbattis

    Odiya actor Babushaan Mohanty is brand ambassador of ITC agarbattis

    By A Correspondent

     

    Mangaldeep, ITC’s Agarbatti brand, has roped in Odia actor Babushaan Mohanty for its agarbatti offering – the ‘Mangaldeep – Jagannath Temple’ agarbattis.

     

    Said Ravi Rayavaram, Chief Executive, ITC’s Agarbatti Business: “Babushaan will be endorsing the most divine agarbatti offering specially crafted for Lord Jagannath’s devotees called ‘Mangaldeep – Jagannath Temple’ agarbatti. We are happy that more local hands are joining for Mangaldeep’s mission of bringing home the divinity of Jagannath Puri temple. We are also very grateful of ORMAS and Shree Jagannath Temple, Puri who hailed the baton with us last year to launch this divine product for lacs of Lord Jagannath’s devotees. Babushaan, a devotee of Lord Jagannath and one of the most loved person in Odisha was a perfect fit for the brand to take this mission to every house in Odisha.”

     

     

  • Ropes in Bhumika Chawla as the Brand Ambassador

    ITC gets Bhumika Chawla to endorse Mangaldeep

    By A Correspondent

     

    ITC’s incense stick brand Mangaldeep has launched its latest campaign depicting everyday conversations with god with Bhumika Chawla as the protagonist.

     

    Speaking about the campaign, Ravi Rayavaram, Chief Executive, Agarbatti & Safety Matches business, ITC Limited, said: “Mangaldeep’s ‘Conversation with God’ campaign reflects the spiritual core of every Indian. Devotion, prayer and invoking good for everyone, is a way of life for many.   This simple life truth promoted by Mangaldeep through its recent campaign is rooted in its core brand philosophy of enabling every individual’s pursuit of devotion. Bhumika Chawla, personifies the life of every Indian woman and the challenging morning moments in her life. She reflects the simplicity and purity of Mangaldeep.”

     

    Added Vivek Shenoy, Principal Consultant, R K Swamy BBDO: “The brand intent of this campaign is to deeply entrench itself in the everyday prayer space and with this commercial, we wanted to communicate how the magic of Mangaldeep’s fragrance makes this the perfect prayer moment. Unlike in a temple where there is a devotional ambience, in her everyday prayer space, the consumer struggles to connect with god unperturbed. In today’s day and age, prayer is often rushed, distracted and mechanical…even when we sit down to do it, a parallel monologue runs in the head that has nothing to do with connecting with the divine. The right fragrance can transform the mental state, creating the climate for that connection.”