UdChalo, a consumer technology company focusing on Indian defence personnel and their dependents, launched a digital campaign on its 9th Foundation Day to showcase gratitude for the Indian defence forces for always prioritising their duties towards the country.
The campaign film was put together by Basta Films, led by Producer Mahima Sharma, Director Rohit Pathak and conceptualised and supported by the UdChalo Marketing team and Knight Motion Media.
Commenting on the campaign launch, Ravi Kumar, CEO, UdChalo said: “It has been our honour to be able to cater to the Indian soldiers over past nine years. We have nothing but utmost appreciation for their rigorous and selfless contribution towards our Nation. We will continue to strive harder, just like our Defence Personnel do, to provide accessible, affordable and holistic solutions to all their requirements.”
Sapient Razorfish, a part of Publicis Groupe announced that Himani Kapadia has assumed the position of CEO, India, Sapient Razorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary propositions and offerings of the brands, to help clients reimagine their business through radical customer-centricity. Charulata Ravi Kumar, who led the Sapient Razorfish India business, moves on to pursue other opportunities.
“India is a strategic market for us with immense potential. The combined capabilities of Sapient Razorfish and DigitasLBi across consumer, digital, experience, data and technology, offer a unique advantage to our clients as they partner with us on their digital transformation journey. With Himani at the helm of both brands in the market, I am excited at the opportunity we have to help clients in the region truly reimagine their propositions for a rapidly changing consumer set,†said Rajdeep Endow, Managing Director, Sapient Razorfish, Asia Pacific.
“We are thrilled to have Himani taking on the role of CEO for India. Having known Himani for a number of years, her experience in India coupled with her focus on doing what’s best for her clients reassures me that she will help lead our clients through the digital transformation journey, Also, Amaresh Godbole, MD, DigitasLBi India, who has done a brilliant job leading and growing the brand in India, will continue his current role as MD, reporting into Himani,” said Annette Male, CEO, DigitasLBi, APAC.
Razorfish has announced the appointment of Mitika Malhotra as the Head of Business Development for North, based out of Razorfish India’s Gurgaon office.
Prior to joining Razorfish, she was Group Head-Digital Business at Pulp Strategy (an Integrated Marketing Communications Agency) where she acquired as well as grew accounts of Michelin, Rolls Royce, Yamaha Music India, SRS group and other SMEs. Her focus was sharply on strategizing brand and business transformation solutions as she comprehends that seamless convergence of consumer behavior across channels is now the future.
Said Malhotra: “Razorfish’s philosophy of innovation resonates with the quote I live by: ‘Most people get ahead during the time others waste’. I am excited to be part of the story that the team here is crafting to set up new milestones.â€
Said Charulata, Ravi Kumar, CEO Razorfish India on the appointment, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. When I met Mitika, that’s just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.â€
Razorfish has announced the appointment of senior team member, Swapnil Puranik, as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital road maps for Razorfish’s clients.
With 13+ years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Swapnil has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.
He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, Longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product
He has also helped startups scale up, which led him to build his own business, which successfully got acquired.
Prior to joining Razorfish, he was Business Head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital + tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.
Says Gaurav Pathak, COO Razorfish India, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. â€
