By A Correspondent
Kannada news channel, Suvarna News is being rebranded as Asianet Suvarna News.
With this announcement, the Asianet News Network signals its intent to bring Asianet News’ longstanding regional and national equity to Suvarna News. With its tagline, ‘Straight, Bold and Relentless’, the rebranded channel, with a slew of new programmes, aims to forge ahead in the Kannada news broadcasting industry.
Said Abhinav Khare, CEO of Asianet News Media & Entertainment Private Limited: “Suvarna News has rapidly emerged as a strong player in the region and established its leadership in the news broadcasting space. The brand has been pivotal in the state and its people, empowering the citizens through insightful and impactful reporting. With the addition of Asianet News in its identity, Asianet Suvarna News will derive better recall, leverage Asianet News Network’s national advantage and more importantly it will establish stronger credibility that is unmatched in the region”
Added Ravi Hegde, Editor-in-Chief, Asianet Suvarna News: “The new identity has triggered an exciting, revamped look and feel along with introduction of new shows during the prime time which will be a game changer in the Karnataka News genre.This is not a one day rebrand excitement for us. We will pay the same attention to detail serious journalism requires. In a copy-cat news media market we will differentiate ourselves with credible, verified visual presentation true to our tagline Straight-Bold-Relentless.”
Added Rajesh Kalra, who joined Asianet News Media and Entertainment Private Limited as Executive Chairman recently: “We are witnessing a shift in consumer behaviour over the recent past. It is important for news broadcastersto be sensitive to this shift. With shrinking attention span and ever evolving viewership behaviour, presenting well differentiated verified content will be the key to better engagement. Asianet Suvarna News is doing exactly that and will continue to deliver on the back of its well-researched content strategy”.