MxMIndia

Tag: Ravi Chawla

  • The campaign has been created by OPN Advertising

    Gulf Oil campaign features Dhoni on living positively

    By A Correspondent

     

    Gulf Oil Lubricants has launched an animated video campaign featuring brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of having a positive outlook when we are all set to return to our daily routine post-lockdown.

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Ltd: “In these trying times, humankind has been facing some major setbacks. With the ‘new normal’, our lives won’t be the same. We have to be conscious of our actions and collectively work towards crafting a better future. As a responsible brand, we urge our valued customers to stay strong and embrace these changes positively, so that we may emerge stronger than before.”

     

    Added Chockalingam S, Creative Head, OPN Advertising: “The idea for the film came from a meeting while we were discussing the way forward with the Gulf team and Mr. Ravi Chawla said “This crisis is an opportunity for us to strive better, and that essentially sets the tone for the film”. The film represents Gulf Oil’s spirit of being mindful, optimistic, and progressive, and stars the brand ambassador for more than 10 years now – MS Dhoni. He has the ideal personality to spread positivity in these tough times.”

     

     

  • It joins the League as Technical Timeout Partner

    Gulf Oil comes on board as official partner for RuPay Pro Volleyball League

    By A Correspondent

     

    RuPay Pro Volleyball League has joined hands with Gulf Oil who has come on board as Technical Timeout Partner.

     

    Talking about the collaboration, Ravi Chawla, Managing Director, Gulf Oil said: “We are delighted to be associated with the RuPay Pro Volleyball League. Gulf Oil’s passion for high performance products and excellence resonates with India’s first ever-Pro Volleyball league and we hope that Indian audience will enjoy this high-energy sport wholeheartedly “.

     

    Added Joy Bhattacharjya, CEO, Pro Volleyball League: “Gulf Oil is a very prestigious brand. Their association with sports like cricket, football and motorsports is very well known to everyone in the country. I am glad that they have seen an opportunity in the sport of volleyball and have chosen the first ever pro league as an avenue for association.”

     

     

  • Commercial to be aired across digital spaces & during IPL matches

    Gulf Oil Lubricants gets Mr Pride to relay its message

    By A Correspondent

     

    Gulf Oil Lubricants has announced the launch of its brand film highlighting the company’s long-standing partnership with the team of Chennai Super Kings (CSK).

     

    Said Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited: “Gulf Oil’s successful association with Chennai Super Kings has enabled the brand to find a great connect with the fans and consumers alike. We launched Gulf Pride 4T Plus in its new packaging with the CSK Players, including MS Dhoni, Gulf Oil’s Brand Ambassador on March 30. Since then, Mr.Pride has been a perfect human embodiment of Gulf Pride 4T Plus that has created both excitement and understanding of the product’s Value proposition in the hearts of CSK fans.”

     

     

  • The tweaking of brand position has been an outcome of consumer insights gained through extensive research conducted by IMRB for Gulf Oil

    MSD endorses new ‘power’ feature for Gulf Pride 4T Plus

    By A Correspondent

     

    Gulf Oil, a Hinduja Group company has released a TV commercial featuring brand ambassador Mahendra Singh Dhoni for their motorcycle engine oil - Gulf Pride 4T Plus. The company intends to gain market share in the motorcycle engine oil segment by re-positioning their product offering. The tweaking of brand position has been an outcome of consumer insights gained through extensive research conducted by IMRB for Gulf Oil.

     

    For 2-wheeler respondents surveyed ‘performance’ is an attribute they sought for most. A measure of performance in biker’s mind is the ability of vehicle to gain instant acceleration when he/she needs it, commonly referred as instant pick up. Gulf Oil has incorporated this fresh insight into their new campaign, currently on TV as well as digital platforms.

     

    The new TVC focuses on the more relevant proposition of ‘power when you need it’. The new product proposition talks about life boosting Oxy-bitors that keeps engine clean and controls oil thickening and that facilitates faster pick-up and sustained power through the oil life. While the brand continues to retain its long drain prowess the main communication will hence forth be on the lines of “Insta Pick-Up”.

     

    Managing Director Ravi Chawla, Gulf Oil Lubricants, commented, “We are the fastest growing major lubricants brand in terms of volume. We are also constantly innovating with new product technologies and communication strategies. In the new TVC we have put our consumers at the heart of the communication ensuring that their desire of performance via Pick-Up is delivered through superior quality products”

     

    The TVC revolves around influential personalities from different walks of life coming together through their burning passion for bikes. Brand ambassador Mahendra Singh Dhoni is seen in a rugged biker avatar which will certainly delight his fans. The brand message of ‘Insta-Pick-Up’ rendered via the line ‘Pick-Up Your Ride’ is aimed at creating resonance and acceptance with the young and enthusiastic youth.