MxMIndia

Tag: Rasna Pvt Ltd

  • Ropes in bloggers and influencers for promotion

    Grapes Digital campaigns for Rasna recipes

    By Our Staff

     

    Instant drink manufacturers Rasna has launched a campaign to expand its involvement in the kitchen with #LoveURasnaRecipes. The brand has collaborated with a set of influencers to share and amplify the message to reach out to the target audience. The videos were posted by the influencers on their social media platforms such as Facebook, Youtube and Instagram handle. The brand used the digital medium to create a personal connection and increase the brand value.

     

    Said Himanshu Arya, Founder and CEO- Grapes Digital: “Rasna had to move beyond boundaries as “Recipes” has been the most searched category in 2020 during lockdown 1.0 and given the current scenario recipes is going to become huge in lockdown 2.0 too. Rasna also aspired to create something different this year, which involves them with consumers more than before. This campaign given the GWI Report of consumer’s interests in learning new skills and cooking is bound to rise. Also, Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market. Bloggers and influencers have now acquired a prominent share in brands marketing strategies. Influencers have become a mainstream medium in the advertising world.”

     

    Added Piruz Khambatta, Chairman, Rasna Pvt Ltd: “Lockdown comes with a new normal and one new normal everybody is experiencing is the urge to become a cook. The urge to become a cook has opened doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Through our soft drinks are always used for making beverages like falooda’s, mocktails milkshakes. Rasna has taken the lead this year to even make it into an additive to make items like cake, cookies, jellies and much more, of course in addition to our all-time favourite Ice Lollies”.

     

     

  • Rasna to launch an ad campaign with Saina Nehwal around the new product range

    Rasna announces Saina Nehwal as its brand ambassador

    By A Correspondent

     

    Rasna has launched a new variant that has no chemicals and preservatives, called Rasna Native Haat. It comes with a one-line promise to consumers to, go back to nature.

     

    To further promote the products, Rasna Native Haat has announced its new brand ambassador, Saina Nehwal, who has shot a TVC for both, Honey and Honey Vita products.

     

    Speaking at the event, Piruz Khambatta Chairman of Rasna Pvt. Ltd said: “We are extremely happy to collaborate with Saina Nehwal for our new ad campaign. Saina embodies the attributes of Rasna’s Native Haat range which focuses on health products that are chemical and preservatives free. We are committed to providing our consumers with new and innovative products.”

     

     

  • Big Innovation from Rasna by introducing a new flavour of spicy drink in India’s beverage market

    Kareena Kapoor to promote masala orange flavour for Rasna

    By A Correspondent

     

    Rasna has announced the launch of Rasna Masala Orange, a new spicy drink flavour with actor Kareena Kapoor Khan as its brand ambassador.

     

    Speaking on the launch of the variant and association with Kareena Kapoor Khan, Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said: “Kareena Kapoor Khan is a critically acclaimed actor, fearless and believes in quality. As we venture into this new era of spicy drinks, our association with Kareena Kapoor Khan as the brand Ambassador of Rasna Masala Orange will help reach out to more consumers.”

     

     

  • India is fast establishing itself as a strong potential market in the future world of marketing & advertising

    4th CII Marketing & Brand Conclave held in Ahmedabad

    By A Correspondent

     

    The fourth CII Marketing & Brand Conclave was held in Ahmedabad with marketers and brand leaders from across the industry verticals, discussing and sharing experiences on the nuances of new age communication, technology-enabled ‘TECHNO cating” across genres of product services.

     

    Elaborating further, Piruz Khambatta, Deputy Chairman – CII Western Region and CMD, Rasna Pvt Ltd, said, “Brand extensions are flourishing for a number of reasons. More and more companies today, realize that one of their most valuable assets is the brand and not just their tangible assets and has a multiplier effect on your valuation. A strong brand commands loyalty, emotions, preference and associative powers, which are hard to duplicate by the competition. The brand is the USP for many products today.”

     

    In his inaugural comments, Sam Balsara, Managing Director, Madison World & Madison Communication, said:“A right story, right content, right medium, right partner, right category, right time, right pricing, and right controls makes a successful model. The opportunities in content marketing are limitless. We have only seen a trailer in India.’

     

    Some of the keynote speakers included Kiran Khalap from Chlorophyll, Senjam Raj Sekhar from Flipkart, Jayen Mehta from Amul India, Anirudh Pandita from Pocket Aces, Devasis Chattopadyay from Adfactors, Amit Doshi from Divya Bhaskar, Siddharth Desmukh and Falguni Vasavada Oza from MICA, Glen Dsouza from MSLGroup and Chandan Nath from Ideas2Brands.