MxMIndia

Tag: Rashmi Putcha

  • First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February

    Liqvd Asia unveils digital event ExFirst.com

     

     

    Liqvd Asia has announced the launch of its online exhibition gateway- ExFirst.com. Google is the premier partner agency and it has been curated by iKarmik. In future, ExFirst.com as an umbrella brand can be used to exhibit anything beyond fashion, by any sector or industry, notes a communique.

    Commenting on the launch, RashmiPutcha, Ideator, Exfirst.com said, “In our research, we found out that, while there are many traditional on ground exhibitions that take place every now and then and at different locations, there was not a single online exhibition platform in operation where customers could surf, select and buy whatever they liked. We saw a huge potential here and that’s how the idea of launching Exfirst.comcame to us.”

    KarmikVarma, Founder, iKarmik excitedly adds, “It’s a one of a kind online event, not just concept wise but also scale wise. Never before has one heard of finding 150+ designers and brands on one platform for a fixed period, that too exclusively for fashion & lifestyle! We had fun curating the merchandise for this. Today, one is increasingly hearing talk of re-monetizng the economy and this is a step in the right direction. Come to think of it, why shouldn’t a fashion exhibition be a part of the movement called Digital India?”

     

  • #AkalmandThing campaign by Liqvd Asia creates huge impact online

    RR Kabel does the #AkalmandThing

    By A Correspondent

     

    RR Kabel, the wires and cables arm of RR Global Group has launched its campaign on the digital platform. Liqvd Asia is the digital agency for RR Kabel.

     

    The campaign started with a burst on YouTube where the masthead was blocked for the day to take the user to microsite. A Twitter handle dedicated to the campaign was created where various ‘Akalmand’ conversations were held with people online encouraging them to take part in the quiz. A Twitter quiz contest is currently running with the hashtag #AkalmandThing – where a winner will be awarded vouchers worth Rs 10,000.

     

    Commenting on the campaign Kirti Kabra, Director, RR Kabel said, “The campaign focused on the conversation around “Doing the AkalmandThing” Taking this thought further, on digital we directed our overall communication to the same theme #AkalmandThing.”

     

    Kirti further added, “You see the video and reach the microsite where you are given multiple options to pick ‘what kind of Akalmand character you are?’ based on a simple questionnaire that had quirky questions and creative answers, you get a score. All leading to you getting a certificate in doing the  #AkalmandThing which people could share on their social handles and challenge their friend’s.”

     

    Conversation around the relatable topic of #AkalmandThing helped the campaign to become viral. In a single day, the #AkalmandThing hashtag with 50M impression and TVC with 100M impression managed to be the most spoken topic. Hashtag Akalmand Thing trended for more than four hours with various brands like Raymond, IIFL etc. taking part in the Akalmand conversation on Twitter.

     

    Speaking on the digital campaign Rashmi Putcha Co-Founder & Director, LIQVD Asia said, “We used a multi-screen approach using digital primarily to extend reach and garner engagement. The idea was to use the digital medium to not only drive interactions but to also capture rich analytical data that would provide actionable insights for further optimisation of the campaign.”

     

    Spearheading the creative at Liqvd Asia, Dharmesh Shah, National Creative Director stated, “Since the TVC was yet to be released; we wanted to create a lot of buzz and excitement around the launch before the actual launch. The campaign had to be interactive and imaginative. Who doesn’t think they are akalmand, and who wouldn’t want to prove it with a certificate that can be shared with the world. The entire communication was designed around this need for us to show off!”

     

     

  • In his new role, Shetty will oversee expansion of agency's growth plans with respect to the Indian market

    Vijeeth Shetty joins Liqvd Asia as President – Business & Services

    By A Correspondent

     

    Liqvd Asia has announced the appointment of Vijeeth Shetty as President- Business & Services. In his new role, Shetty will oversee expansion of agency’s growth plans with respect to the Indian market. He will be based out of agency’s Mumbai office and report to Rashmi Putcha, Co-Founder & Director, Liqvd Asia.

     

    Said Putcha: “I am elated to welcome Vijeeth on board. He has won many accolades and brings with him the right kind of experience. He is exactly the kind of talent we have been looking for to take the brands we work with to the next level.”

     

    On his appointment, Shetty said, “I am delighted to be part of one of the fastest growing Digital shops in Asia. It’s a very exciting phase here at Liqvd Asia, having won good amount of new business in the recent past and some big campaigns lined-up. The timing for me couldn’t have been better and I look forward to delivering great work and also to help win lot of awards in the process for our clients.”

     

    Shetty has managed leadership roles at various organisations. His last stint was at Tonic Worldwide, wherein he was Head-New Initiatives. Preceding that, he was Business Director at GroupM, Deputy Vice President – Digital Marketing at Angel Broking and with companies such as Pinstorm,  Directi, and MSLGroup in the past.

     

  • The agency is set to establish digital media presence and social media marketing for the group's signature brand RR Kabel

    Liqvd Asia to handle digital & marketing for RR Kabel

    By A Correspondent

     

    LIQVD ASIA has won the digital mandate for RR Global in a multi-agency pitch. LIQVD ASIA will take care of all its digital media and marketing mandate. The multi-agency pitch was held over a period of two months with nine different agencies meeting the managing team of RR Group and presenting their respective strategies.

     

    The agency is set to establish digital media presence and social media marketing for the group’s signature brand RR Kabel. A leading wire & cable company in the world, RR Kabel is the pioneer of wire design, technology & application. RR Kabel has flourished being a part of RR Global, in the manufacturing of wires & cables & other electrical consumer durable products business.

     

    Kirti Kabra

    Kirti Kabra, Director, RR Kabel said “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realized that with our purpose across 73 countries, we had to keep not just the products but the business as well relevant to the changing times. Among the various agencies that we met, LIQVD ASIA provided the most germane approach that met our business objectives. LIQVD ASIA has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”

     

     

    Arnab Mitra

    Speaking about the development, Arnab Mitra, Managing Director, LIQVD ASIA says, “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride.  We are here to ensure digital media gives the much needed last mile connect with the consumer which until now has been missing.”

     

    Rashmi Putcha, Co-founder, LIQVD ASIA says “Winning the account for RR makes a very interesting case for us as we are looking forward to the digital amplification of the brand over next few months.”

     

  • Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested in the recently launched Digital Marketing and Training Institute (DMTI)

    Arnab Mitra & Amit Tripathi invest in DMTI

    By A Correspondent

     

    Arnab Mitra (National Director, Starcom Mediavest Group) and Amit Tripathi (Managing Director, id8labs) have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI), according to Rashmi Putcha, CEO – DMTI. The investment will be used as seed capital for the company to fund the operations of the education firm.

     

    DMTI was formed by Rashmi Putcha to offer multiple categories of training programs across Short Term and Medium Durations directly. The company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.

     

    DMTI has already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading Digital Marketing companies. DMTI program is a unique industry partnership where some of the leading Digital professionals are coming together to help build the quality manpower for the industry under an organized player with a strategic approach to deliver a product, which is closest to what is desired, by the industry.

     

    Mr Mitra and Mr Tripathi will be joining the Board of DMTI and will provide the company with the growth direction that it needs to take the company to the next level of an organized play in the largely unorganized Digital Marketing Education space.

     

    Speaking on the occasion Mr Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing Digital Media business. Presently, the industry is rapidly evolving and with it the needs and the demands of the business, however the quality of available resource has been lagging far behind. We believe that DMTI with its unique proposition is in a position to make an impact on this gaping need.”

     

    Mr Mitra added, “Great team, and a great vision, partnerships with industry leaders makes DMTI a unique combination of both sides of the spectrum, the supply and the demand. And thus offer insights which produces a pool of talent which is groomed from the start to meet the rigors of the Digital World.”

     

    Rashmi Putcha, CEO DMTI added, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”