MxMIndia

Tag: Rashi Goel

  • The focus was on immersive solutions that put media as the centre-piece of communications

    Nestlé partners with media entities to create inspiring brand narratives

    By A Correspondent

     

    Nestlé is partnering with India’s top media companies to produce inventive and creative brand solutions, through a first-of-its-kind initiative called Media Hive. Some of the big-league media and entertainment firms that participated in the Media Hive included Times Of India, Star, Zee, Viacom18, The Hindu, Big FM, Radio City and Arre.

     

    The focus was on immersive solutions that put media as the centre-piece of communications. This landmark initiative was the collaborative effort of Zenith & Nestlé.

     

    As many as 19 briefs came from Nestlé brands such as KitKat, Maggi, Munch, Polo, Nescafe, Milkmaid, Ceregro, Milky Bar etc to 42 media partners. Around, 354 ideas were generated in total. The Nestlé brand teams, after careful consideration shortlisted 72 ideas which were presented at the Media Hive event in New Delhi.

     

    Media Hive included the top leadership of Nestlé and Publicis Media. The inaugural address was by Suresh Narayanan, Chairman and Managing Director of Nestlé.

     

    Said Rashi Goel, Director Communications at Nestlé: “Nestlé was looking for inspiring media narratives for its brands that go far beyond the 30-seconder. Through Media Hive, we have paved the way for a new era of moving, compelling and evocative brand experiences which captivate and involve consumers. The powerful ideas generated in the Media Hive, will bring alive our brands in subtle yet, engaging ways. This is an entirely new approach to energising our brand stories and we thank Zenith for this very successful partnership.”

     

    Added Tanmay Mohanty, Group CEO at Zenith India & Head Of Global Partnerships at Publicis Media India: “Attention is a scarce resource today. In this context, there is a real need for enriching, long-lasting media experiences. Efforts that appeal to people’s emotional sensibilities. Media Hive brought many such striking, impactful ideas to the fore where brands can be introduced in non-intrusive ways. Though Media Hive, we are also to trying to evolve and grow the larger eco-system.”

     

     

  • Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert

    Nestlé looks to educate Indians via AskNestlé.in

    By A Correspondent

     

    Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert. AskNestlé is a mobile-first website that revolutionises how parents feed, and cook for their children up to 12 years of age.

     

    Speaking on the roll-out of the campaign, Rashi Goel, VP Consumer Communications, Nestlé India said: “We believe that to ensure holistic growth, it is important for parents to imbibe the right knowledge and best practices to help their children inculcate the right nutritional habits. With our knowledge and expertise in the space of food and nutrition, we believe that with this platform we will be able to provide authentic and reliable information to parents. We are proud to say that the TVCs bring to life the exact essence of the thought behind the website.”

     

    Added Alok Lall, Executive Director, McCann Worldgroup and India Head of Advertising, McCann Erickson: “Children are inquisitive by nature and as parents sometimes we get stumped by the questions and riddles they ask. The corporate campaign, ‘AskNestlé’, is an initiative that has been developed to address the concerns and questions raised in the space of the food, health and nutrition. The campaign showcases how relationships of children have evolved with adults around them and how adults are also feeling the need to stay updated to tackle all the questions that children corner them with. The AskNestlé campaign uses light hearted banter and engaging content, to deliver the message about the holistic bouquet of services.”