MxMIndia

Tag: Ranveer Singh

  • The campaign film highlights two-in-one benefit of the brand

    Vicks gets Ranveer & Samantha to endorse Roll-On-Inhaler

    By Our Staff

     

    Cold and flu brand Vicks launched a new campaign film for its Vicks’ Two-in-one Roll-On Inhaler where Samantha Ruth Prabhu joins Vicks brand ambassador Ranveer Singh.

     

    Said Sahil Sethi, Category Leader, Personal Healthcare, Procter and Gamble Indian Subcontinent: “In India, Inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share double benefits of Vicks’ Two-in-one Roll-On Inhaler in providing relief from both – a blocked nose and headache.”

     

  • Campaign was conceptualised by Leo Burnett Mumbai

    Ranveer Singh champions for Sleepyhead mattress

    By Our Staff

     

    Ranveer Singh features as brand ambassador for latest brand campaign for Sleepyhead mattress. He advocates the brand’s new sleep tech Body IQ Orthopedic Memory Foam in his inimitable style.

     

    The campaign was conceptualised by Leo Burnett Mumbai.

     

    Launching the brand campaign, Mathew Joseph, CEO & Co-Founder, Sleepyhead said: “While we are now rapidly growing in the furniture and home décor space, mattresses continue to be a key focus area for us to innovate and lead. For this, it is important to revolutionise the segment with smarter, better products. Our BodyIQ Technology comes with strong R&D backing making it superior to any other Memory Foam out there. The enhanced formulation smartly adapts to each body posture and type delivering correct orthopaedic support and personalised comfort. Because of our D2C playbook, we are able to offer this breakthrough technology at an accessible price so that India can upgrade from a ‘Normal Gadda’ to a tech-enhanced mattress and experience fabulous sleep, every day.”

     

    Added Mayuresh Dubhashi, Executive Creative Director, Leo Burnett: “Sleepyhead is committed to bringing ‘Fabulous Living’ to every home in the country. Our campaign is a creative representation of this belief. Essayed by the fabulous Ranveer Singh, this film quirkily shows how the Sleepyhead mattresses make sleep far more rewarding thanks to its high-tech features.”

     

    https://youtu.be/gKtu_fLwC-s

     

  • As long as it's a distraction from the destruction of India’s environment and wildlife, writes Ranjona Banerji

    So much safer to discuss the beauty of Jaipur’s carpets…

     

     

    By Ranjona Banerji

     

    Ranjona BanerjiA naked film star, Ranveer Singh, took over the news cycle and the internet this past week.

    We have had news about how many famous Indian men have posed nude in the past. On the male physique and its beauty. On the carpet that Singh posed on. On Jaipur rugs themselves and what they are made of.

    All this provided a distraction from the wilful naked destruction of India’s environment and wildlife in some parts of India and the destruction of India’s infrastructure by the monsoon.

    In Uttarakhand and in Maharashtra, trees are being cut down. In variance with court rulings and common sense.

    The bigger noise has been on social media than on the internet itself. Women claim to have been manhandled and harassed by the police in Helang and in Dehradun in Uttarakhand, for trying to protect trees using Chipko movement tactics.

    I found one reference to Helang in an online search:

    https://www.newsclick.in/uttrakhand-helang-incident-snowballs-major-controversy

    And one reference to Dehradun’s Sahastradhara episode:

    https://timesofindia.indiatimes.com/city/dehradun/uttarakhand-sahastradhara-road-protesters-accuse-cops-of-harassment/articleshow/93016417.cms

    This is how news is suppressed. It is limited to local editions. And it is not picked up by other agencies and media outlets.

    And environmental news as we have discussed before gets maximum short shrift.

    The Aarey controversy has got more traction, because Mumbai is a big city and because of the change in policy after the Maharashtra government was brought down and a BJP-led Shiv Sena breakaway party took charge. The first act was to allow the destruction of forest in the Aarey area for a Metro car shed.

    https://www.hindustantimes.com/cities/others/as-aarey-demonstrations-spread-to-other-cities-campaigners-in-mumbai-receive-police-notices-101658689609221.html

    You tell me, how many prime-time TV screaming matches have you seen on ecological damage from the destruction of natural resources?

    Monsoon fury and damage got a little more space. A new expressway at Bundelkhand was inaugurated with great fanfare by the Prime Minister and the state’s Chief Minister. Thus, when you check the context and the allocation of responsibility, please admire how mild the media admonition is.

    Contrast this with the rage of the TV reporter directed at a postman who came to make a delivery at the building which starlet Rhea Chakraborty lived in.

    https://timesofindia.indiatimes.com/city/kanpur/part-of-new-bundelkhand-expressway-damaged-in-uttar-pradesh/articleshow/93042102.cms

    The criticism of this collapse, such as it is, comes from the Samajwadi Party. The explanation comes from some officials. No questions asked of the great claims made during the massive inauguration. Well, obviously!

    https://www.ndtv.com/india-news/days-after-inauguration-by-pm-parts-of-up-expressway-damaged-after-rain-3180695

    This story is just bumpf and some Twitter comments.

    Now let’s look at another kind of social destruction: false accusations of “love jihad” with apparent BJP connections.

    Not much some up on internet searches.

    There’s the Wire: https://thewire.in/communalism/uttar-pradesh-hired-love-jihad-rape-charge

    And there’s an older story from The Times of India:

    https://timesofindia.indiatimes.com/city/agra/two-men-hire-delhi-woman-to-frame-muslim-businessman-in-love-jihad-case-in-ups-kasganj/articleshow/93082531.cms

    How much screaming in the evening TV programmes, accusing the ruling party of, well, anything at all?

    Why nothing about the ongoing controversy about Union minister Smriti Irani and her daughter’s restaurant and bar?

    What’s the point? Most of the “news” is about Irani’s bravery, legal notices to Congress and so on. Very little about the actual problem. And even less about the daughter’s connection to this restaurant and bar in Goa.

    Welcome to the courage of the Indian media.

    Of course, there is a strong reason why we’re so lacking in courage.

    It is incidents like this:

    Freelance journalist Ravi Nair who writes about financial improprieties and dealings gets slapped with a criminal defamation suit for writing about the Adani Group.

    https://thewire.in/media/warrant-journalist-ravi-nair-defamation-adani-group

    So much safer to discuss the beauty of Jaipur’s carpets.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • The TVC is conceptualised by Sideways

    Ranveer Singh learns new ‘moves’ for latest campaign of Rupa Frontline

    By Our Staff

     

    Rupa Frontline, the men’s innerwear brand, has launched a new campaign featuring brand ambassador Ranveer Singh. The film is conceptualised by Sideways.

     

    Commenting on the new television commercial for Rupa Frontline, Mukesh Agarwal, Director Rupa and Company Limited, said: “We have consciously moved away from the traditional ‘boy-impresses-girl-and-takes-her-away’ kind of storyline with this TVC in order to be more relevant to today’s youth, who are our real target audience. Challenges are part and parcel of life. Rupa Frontline celebrates the human ability to smartly overcome these challenges without being too predictable or clichéd. Our customers have loved Rupa Frontline over the years and this is one of our ways to acknowledge their faith and trust in the brand.”

     

    Added Sameer Sojwal – Creative Head, Sideways: “Using celebrities interestingly always makes ads more memorable. So we used Ranveer in a new role – as a chess master. Through his infectious energy, we played up the effortless style and ease that Rupa Frontline stands for.”

     

  • Conceptualised by The Womb Communications

    Ranveer Singh promotes Astral Pipes in new campaign

    By Our Staff

     

    Astral Pipes has launched a brand campaign with actor Ranveer Singh. It builds on a new catchphrase in Sindhi “Dadho Sutho” (very good). The campaign has been conceptualised by The Womb Communications.

     

    Said Kairav Engineer, VP – Business Development Astral Limited: “Our objective is to increase consumer involvement and preference for good quality pipes while the purchase decision is made. The average cost of residential plumbing is roughly about 2% of the overall cost of building a house. So the probable saving here could be minuscule against which the risk is so huge of jeopardizing entire house. We intend to educate consumers to invest in good quality pipes while spending to make their dream home.”

     

    Added Heval Patel, Head of Account Management, The Womb: “In a commoditized, low-involvement category, we were clear that we had to create a preference for Astral Pipes. In our numerous conversations with homeowners and influencers (plumbers/contractors) we understood that while people meticulously plan every aspect of their homes like interior decors, tiles, furniture, etc. to match lifestyle and status, they inadvertently end up using compromised pipes. As a leading and trusted pipe brand in India, we had to highlight the ill-effects of doing so and eventually make Astral synonymous with a very good quality pipe for the homeowners and the influencers and hence the use of the phrase “Astral Dadho Sutho”.

     

     

  • Ranveer Singh, Alia Bhatt, Akshay Kumar, MS Dhoni feature in Top 5

    Virat Kohli leads Duff & Phelps Celebrity Brand Study

    By Our Staff

     

    Duff & Phelps, the leading provider of data, technology and insights related to risk, governance and growth, has announced the release of the seventh edition of its Celebrity Brand Valuation Study 2021 titled, ‘Digital Acceleration 2.0’. Virat Kohli led the list while fellow cricketers MS Dhoni, Sachin Tendulkar, Rohit Sharma came in at fifth, eleventh, and thirteen positions.

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “While prominent Bollywood celebrities continue to feature in our list of top 20 celebrity brands, this year we saw some notable changes. Ranveer Singh, Alia Bhatt, and MS Dhoni witnessed a stellar jump in their brand values and they seem to have hit the right chords with the audience in 2021. We also saw more sportspersons rising in the top celebrity rankings, including the likes of Sachin Tendulkar, Rohit Sharma, and PV Sindhu. This significant jump was because of the lesser competition from Bollywood celebrities since there were fewer theatrical releases in 2021.”

     

    Added Varun Gupta, Head of Asia Pacific, Valuation Advisory Services, Duff & Phelps: “Businesses and brands have heavily leveraged social media and other online platforms for brand endorsements this year, too, with below par weightage to traditional platforms. 2021 also saw the emergence and growth of several startups in the fintech and direct-to-consumer (D2C) business segments that significantly contributed to the overall number of brand endorsements undertaken by the top 20 celebrities. As traditional as well as upcoming industries adopted the digital route to continue engaging with their consumers, we observed greater traction in fintech, social media and OTT platforms, and D2C platforms from a celebrity endorsement standpoint.”

     

  • Taproot Dentsu film Ranveer in prehistoric avatar

    Ranveer grooms with Set Wet of Marico in TVC

    By Our Staff

     

    Set Wet, a male grooming masterbrand  of Marico, in association with Taproot Dentsu, has launched a campaign with its long-time ambassador, Ranveer Singh. The campaign, which has gone live across TV and digital platforms, is also complemented by the debut of an all-new look Set Wet products.

     

    Speaking on this new campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “As a youth-centred brand, Set Wet has always strived to echo the mindset of our consumers. Today’s generation has prided themselves on finding the best and most unique solution to their problems and we aimed to take that ideal a step further with this new campaign. Together with the iconic and beloved Ranveer Singh, this campaign elaborates on the resourcefulness, uniqueness, creativity, and cheeky nature of our consumers, showing how they can be the sexiest version of themselves.”

     

    Talking about the inspiration behind the film, Ayesha Ghosh, CEO, Taproot Dentsu added: “A brand whose baseline is ‘Sada Sexy Raho’ and whose brand ambassador is a livewire, usually means that the campaign development is a rollicking ride, all the hard work notwithstanding. Add to that Team SET WET were just as keen as us to break the mould of the conventional grooming product ad. Once Yogesh Rijhwani, the ECD who conceptualised this ad, landed the prehistoric man comparison, Ranveer’s flair for pulling off unexpected characters and director Rajiv Rao’s effortless style of storytelling took the idea to the next level.”

  • To amplify awareness

    Ranveer Singh to promote Balkrishna Industries tyres

    By Our Staff

     

    Global tyre manufacturers Balkrishna Industries Ltd. (BKT) has roped in actor Ranveer Singh as its Brand Ambassador.

     

    Said Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd.: “We are overjoyed to announce our brand partnership with youth icon Ranveer Singh, who has established himself as the category leader through sheer hard work and excellence, making him the perfect choice to highlight our brand. Both BKT and Ranveer Singh have been referred to as ‘mavericks’ as a result of their versatility and innovativeness in approach and we are excited at building this partnership on the edifice of these qualities. We are confident that Ranveer will be greatly instrumental in amplifying awareness of our unique offerings across India. We look forward to a successful partnership with him for many years to come.”

     

  • Encourages consumers to spread love this Christmas

    Nutella introduces #NutellaWithLove campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Nutella (@nutellaindia)

    Nutella has launched #NutellaWithLove campaign. The brand unveils actor Ranveer Singh as the Secret Santa in the campaign.

     

    Speaking about the campaign, Zoher Kapuswala, Brand Head- Nutella India said: “Nutella is one of the most loved brands by consumers worldwide as well as in India. The campaign #NutellaWithLove intends to inspire Nutella fans to create and share their personalized Nutella Christmas wishes with friends and family, making the celebrations perfect. We as a brand believes in encouraging Nutella fans to continue sharing their love for Nutella in different ways and forms and this campaign enables us to provide a unique Nutella experience to our consumers.”

     

  • The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

    Ranveer-Anushka star in Kerovit campaign

    By Our Staff

     

    Kerovit, faucets and sanitaryware brand from the house of Kajaria, has launched a new TVC featuring actors Ranveer Singh and Anushka Sharma. The latest film, titled ‘Freedom 3.0’, carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions.

     

    Said Rishi Kajaria, MD Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics: “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very  relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”

     

     

  • With the tagline 'Smart ho, toh Rapido'

    Rapido bike-taxi app rolls out campaign

    By our Staff

     

    The recently launched bike-taxi aggregator Rapido has rolled out a six-week campaign for its promotion. The platform had released two television commercials – one for the Hindi-speaking market (HSM) and the other for the non-Hindi-speaking market (Non-HSM) – in two phases as part of the campaign. The ad films directed by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) featured megastars Ranveer Singh and Allu Arjun.

     

    Expounding on the campaign’s success ‘Smart ho, toh Rapido’, Amit Verma, Head of Marketing, Rapido, said, “At Rapido, we realised the problems posed by heavy traffic and narrow lanes in the country. We launched bike taxis to cut this clog of traffic and provide the most timely, convenient, and pocket-friendly solution. We are glad that our campaign ‘Smart ho, toh Rapido’ has increased our numbers. Megastars like Ranveer Singh and Allu Arjun have helped us establish the idea of Rapido as the alternate as well as the regular mode of city transportation for the masses.”

     

     

  • Showcases stylish and regal collecton

    Ranveer kickstarts wedding season with Manyavar TVC

    By Our Staff

     

    After running into a controversy with its Mohey brand, Manyavar has launched a new campaign, #ManyavarAaGaya, with Ranveer Singh.

     

    Commenting on the association, Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said: “We at Manyavar, love how weddings bring the culture alive through Indian wear that are unique to every celebration. We aim to make it special for anyone who wants to make a statement on their D Day. Through the video, Ranveer is seen making a stylish entry and giving grooms a fun takes on how to make their wedding day extraordinary and memorable. The ‘Dulha’ who symbolises to ‘Manyavar’ has all the eyes on the wedding day and through this campaign we are delighted in giving the grooms a chance to dress up in the stylish and regal collection. We look forward to being every groom’s choice while promising them a memorable a day.”