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Tag: Ranveer Brar

  • For a new season of Toofani Biryani Hunt on Disney Hotsar

    Thums Up gets Ranveer Brar for ‘biryani hunt’

    Thums Up has announced its partnership with Toofani Biryani Hunt Season 2 with Chef Ranveer Brar back at the helm. The show is conceptualised and created by Disney+ Hotstar CreativeWorks.

    Commenting on Season 2 of Toofani Biryani Hunt, Sumeli Chatterjee, Category Head, Sparkling Flavours, India & Southwest Asia at The Coca-Cola Company said: “We’re excited to present ‘Thums Up Toofani Biryani Hunt Season 2,’ in partnership with Disney+ Hotstar, serving up a sizzling flavour expedition on screen. This season, we celebrate the crisp chill of Thums Up paired with a steaming plate of rich, smoky biryani. With Chef Ranveer Brar bringing his exceptional talent back on board, the journey is set to be more delicious than ever as we uncover the best of biryani from seven diverse regions across India.”

    Speaking about the show, Dhruv Dhawan, Head of Ads at Disney+ Hotstar, added: “At Disney+ Hotstar’s CreativeWorks, we continue to leverage the power of storytelling and solve the complex marketing needs of advertisers who want to forge meaningful connections with their audiences. Thums Up Toofani Biryani Hunt season 1 resonated well with our audiences and we are excited to bring in another season which exemplifies how we combine creativity and cultural relevance to craft memorable experiences. With season 2, we’re taking this journey with Thums Up to new heights, exploring the rich flavors and traditions that make biryani a dish close to every Indian’s heart.”

  • Studio Fry has executed the creatives of the campaign

    Chef Ranveer Brar partners with MasterChow

    MasterChow, the homegrown Indian brand specialising in ready-to-cook Asian staples, has partnered with Chef Ranveer Brar as its brand ambassador. Studio Fry has been instrumental in shaping and executing the creative and production aspects of the campaign.

    Said MasterChow founder Vidur Kataria: “Ranveer Brar epitomizes everything we stand for – authenticity, innovation, and a relentless pursuit of culinary excellence. With his unparalleled expertise and passion for good food, he is a stark reflection of MasterChow’s brand ethos, and together, we’re ready to take on the industry. We’re not just offering a product, we’re offering an experience – one that promises unparalleled taste and quality with every bite. With Ranveer by our side, we’re all set to revolutionise the way people experience Chinese food at home.”

  • Speakers include Vidya Balan, Santosh Desai, Ranveer Brar, Anupama Chopra, Nandita Das and more

    IAA to host gender sensitisation summit

    By Our Staff

     

    The International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on July 29 in Mumbai. The theme is Gender Portrayal across the creative spectrum from a 30-second TVC to a three-hour film.

     

    Said Megha Tata, President IAA India: “IAA has always brought forward initiatives that are meaningful and Gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

     

    Added Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee & Head – Hindi and Kids TV Network, Viacom18 Media Pvt. Ltd: “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative.”

     

    The summit shall see leading industry bodies such as ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre as partners. Prominent voices like Poonam Mahajan, Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and others will be in attendance.

     

  • The TVC features chef Ranveer Brar

    Ogilvy campaigns for Philips Airfryer

    By Our Staff

     

    Philips Airfryer has launched a consumer-focused campaign #Perfect360Review. The TVC features chef Ranveer Brar.

     

    Commenting on the campaign, Gulbahar Taurani, Managing Director, Philips Domestic Appliances said: “We were the first ones to introduce airfryers to the Indian market and have built the category from scratch.  Being the category pioneers, it was not only important to drive category education, but imperative to help consumers in making an informed choice. While the consumers are increasingly becoming health conscious, properly cooked tasty food is non-negotiable. And our Airfryer just ensures that! Through the #Perfect360Review campaign, we wanted to showcase how healthy and tasty food should be an easy choice along with highlighting the supremacy of Philips Airfryer range, equipped with cutting-edge technology. Thanks to the convenience and variety it has to offer, the product fits in seamlessly with today’s busy lifestyle and is a perfect gadget for the modern kitchen and household.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “It’s always a joy to create work for a product that has something unique about it. This brief was so much fun yet challenging. The task was simple that we need to showcase how Philips Airfryer is different and better than the competition. This gave us the idea of basing the campaign on the product’s USP of 360-degree even frying, something which is unique only to Philips Airfryers. We took this product centric brief and gave it a relatable human story. Something that anyone who loves cooking or simply cooks for their loved ones will identify with. So, what we have is a campaign that shows the Philips Airfryer acing the 360-degree review of a hard-to-please character. Such as a celebrity chef, for instance. We had fun developing this concept and hope that the audience will relate to it and find it enjoyable at the same time.”

     

  • Bertolli is owned by Deoleo, the biggest olive oil company in the world

    Bertolli appoints Ranveer Brar as brand ambassador for India

    By A Correspondent

     

    Ranveer Brar

    Italy’s Bertolli Olive Oil has appointed leading culinary expert and celebrity chef Ranveer Brar as their first Indian brand ambassador for its olive oil portfolio in Indian shores. A global market leader in olive oil, Bertolli is owned by Deoleo, the biggest olive oil company in the world.

     

    A popular face on Indian television, Masterchef India judge and celebrity chef Ranveer Brar is famous for representing Indian food across the globe with over 20 years of experience in the food industry and more than 10 years at kitchen management positions across Indian and USA. One of the most celebrated Indian chefs across the world, he is renowned for his knowledge about the history of food, his expertise in various world as well as regional cuisines and also his proficiency in food styling and food photography, coupled with an unmatched passion for food that is healthy and delicious.

     

    “Olive oil consumption is growing worldwide every year and India is one of the countries with great potential. Ranveer’s contribution to the brand will be via multiple innovative marketing campaigns that will demystify cooking with olive oil in an Indian scenario and attract a new generation to the kitchen in a fun and easy way. Bertolli is an international food brand with its core product range of olive oil, which comes in 3 types for different uses: Extra Light and Classico, which are suitable for high heat cooking and Extra Virgin, which is recommended for cold dishes such as salad or bread dips” says Riddhi Kapoor, Deoleo – India Brand Manager.

     

    “We are committed to making India aware of olive oil’s benefits and its suitability for all Indian cuisine. It was only natural for us to induct Chef Ranveer Brar as the ambassador for our olive oil portfolio in India. His fresh and bold culinary style, his ability to transform a regular dish into a gourmet recipe with his twist and take on ingredients makes him an extraordinary Chef. His vast knowledge on Indian food and cuisines, with his widespread international exposure makes a great blend for the brand. Add to the mix his charming, passionate, and accessible personality and we have the perfect combination for Bertolli. We are looking forward to work with him,” says Susana Toribio Bustelo, Deoleo – India Country Manager.