MxMIndia

Tag: Ranjivjit Singh

  • Create 60-second videos using a smartphone and post them on Instagram; every week

    Samsung launches campaign empowering young millennials

    By A Correspondent

     

    Consumer electronics brand Samsung has launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we want to enable young Indians to ride the new trend of video creation and break stereotypes about our beautiful country. Our Gen Z and young millennials are a most vivacious, socially conscious lot, driven by a zest for India. Moreover, they are digital natives who live in the ‘Era of Live’ and video is fast becoming their medium of expression. #IndiaReadyAction is tailor made for them to express themselves,” said Emmanuel Upputuru, Chief Creative Officer, Cheil India.

     

    Added Emmanuel Upputuru, Chief Creative Officer, Cheil India: “For the #IndiaReadyAction campaign, we wanted to marry the social consciousness of Gen Z and millennials, their pride in India and their new found passion for videos. The campaign challenges Gen Z and millennials to break stereotypes and change perceptions about India in the eyes of the world. We hope their videos will be really powerful.”

     

     

  • Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives despite an adversity

    Samsung’s #VoiceForever initiative showcases meaningful innovations

    By A Correspondent

     

    Samsung India has launched a digital campaign showcasing the capabilities of its digital voice assistant – Bixby.

     

    The campaign shows a mother who is diagnosed with Motor Neuron Disease (MND)/ALS and is losing her voice and ability to move, and how Samsung customises its AI-enabled Bixby technology to keep her voice alive on a Samsung smartphone so that her loved ones can continue to hear her voice.

     

    Said Ranjivjit Singh, Chief Marketing Officer, Samsung India: “At Samsung, we are focused on transforming people’s lives with innovative technologies. The endeavor is to solve real-life problems of consumers through meaningful innovations. This film depicts how Samsung can make the seemingly impossible, possible by using its AI voice assistant, Bixby to preserve the voice of a mother who is diagnosed with MND.”

     

    Added Josh Seokjin, Senior Art Director and Alberto Rodriguez, Senior Copywriter from Cheil HQ Global Creative Division: “Samsung, the leader in innovations, is always looking for ways to help people do the impossible. We are developing the first ever personalized AI voice assistant – Bixby to help people affected by Motor Neuron Disease leave their voices for their loved ones before they lose it. Cheil team set out to present a simple yet moving film showcasing the endless possibilities that Bixby can bring to the family coping with this unfortunate condition. We are delighted to see the heartwarming response that the film is getting and we are looking forward to perfecting the technology and inspiring many others.”

     

     

  • The campaign film isconceptualised by Cheil India and has been unveiled across 50 television channels supported by print, across cities and digital

    Samsung unveils new customer service campaign with 4-min TVC

    By A Correspondent

     

    Samsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands.

     

    The new campaign — conceptualised by Cheil India and unveiled across 50 television channels supported by print, across cities and digital – showcases the journey of a young Samsung engineer, who is on his way to provide the services in a remote village in India. The commercial underlines Samsung’s vision of creating long lasting relationship with itsconsumers through timely service.

     

    “In the last 21 years in India, Samsung has grown to become the largest consumer electronics and mobile phones brand in India. With a wide portfolio of products that are sold across India through more than 150,000 retail outlets, Samsung also has a strong pan India service network. Our new initiative of expanding to rural India, right upto the taluka level, helps us in taking care of our valued customers, wherever they are. The new campaign video gives a glimpse of yet another initiative towards our ‘Make for India’ commitment. We are very happy to receive an overwhelming response from consumers across India, who have given a big thumbs up to the campaign with around 13 million views on YouTube in just 96 hours,” said Ranjivjit Singh, Chief Marketing Officer, Samsung India.

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India:  “Samsung is without doubt at the cutting edge of technology. But even the most advanced products need some TLC once in a while. While others might expect you to visit their service centres, Samsung visits you instead. That’s the measure of Samsung’s emotional investment in its customers. I am glad that the film adequately captures this warmth and commitment while balancing the rational demands of the brief.”