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Tag: Ranjit Raina

  • Creating experiences across screens by keeping consumers at the heart of the engagement

    Geometry Encompass launches Pro.digi to “enable human connections in a virtual world”

    By A Correspondent

     

    WPP agency Geometry Encompass has announced the launch of its DLX (digital live experience) practice Pro.digi, to help brands “connect with their consumers in the virtual space”.

     

    Said Roshan Abbas, Founder at Geometry Encompass: “Given the seismic shift that experiential marketing is witnessing, it is imperative to create new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data driven and digital experiences to create lasting brand engagement for our audiences”.

     

    Added Ranjit Raina, CEO, Geometry Encompass: “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth”

     

  • Geometry Encompass also won a Bronze Dragon for itscampaign, ‘The Mirror Image’

    Geometry encompass wins Agency of the Year at Dragons of Asia

    By A Correspondent

     

    Geometry Encompass secured five ‘Dragons’ under various categories at Dragons of Asia 2019. Its campaign, ‘Beginning of Togetherness’ for Brooke Bond Red Label dominated the awards by winning the best in India title – the Blue Dragon, along with a gold, silver and black Dragon.

     

    Geometry Encompass also won a Bronze Dragon for their campaign, ‘The Mirror Image’. The winners were announced on 7th October 2019 in Kuala Lumpur, Malaysia.

     

    Said Ranjit Raina, Chief Executive Officer, Geometry Encompass: “We’re thrilled to see that our hard work has been recognizsd by a body as prestigious as the Dragons of Asia. Arpan and his team have consistently delivered great work for our clients and it is this commitment that has shone through for us. This body of work is especially important as it demonstrates our creative strength across categories for HUL. The intense spirit of competition pushes us to perfection and keeps the industry dynamic and creative.”

     

    Commenting on the victory, Roshan Abbas, Managing Director, Geometry Encompass, said: “This is a great achievement for us as we have won across a wide range of categories. This was made possible thanks to our hard-working team and our brave client partners. These awards are a testament to our dedication to create meaningful work that has an impact and pushes the envelope of creativity and effectiveness.”

     

     

  • Raina will commence his new role from today, August 13

    Geometry Encompass gets Ranjit Raina as CEO

    By A Correspondent

     

    Ranjit Raina

    Leading experiential marketing and brand activation agency Geometry Encompass has announced the appointment of Ranjit Raina as its Chief Executive Officer. Raina will commence his new role from today, August 13, In his earlier stint with the agency, he served as Chief Operating Officer.

     

    Raina holds an experience of over 27 years across production houses, experiential industry and television. He has also played an eminent role in the acquisition of the agency by global giant WPP in 2008.

     

    Said Diana Cowley, CEO – APAC, Geometry Global: “Ranjit has witnessed the growth of Geometry Encompass from the very beginning and now will bring his expertise and experience back to the organization. The team of Geometry Encompass has always played a key part in Geometry’s Asia Pacific growth. I am confident that Ranjit will lead the team to even greater heights in the months and years to come.”

     

    Speaking on the development, Roshan Abbas CEO and MD added: “We are happy to have Ranjit back as the leader of our team. He has proven time and again his strong understanding of the market and his expertise in live engagement experiences. He is bringing with himself the agility of a start-up and a new-age thinking that will lead Geometry Encompass to newer heights.”

     

    Taking up the new role, Raina said: “Geometry Encompass has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best returns for its clients and the most impactful conversations with consumers.  I am glad to be back with the force and hope to achieve new milestones in the near future.”