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Tag: Ranjeet Kumar

  • He will oversee global operations of the agency

    Team Pumpkin ropes in Nirav Lalan as Global COO

    By A Correspondent

     

    Digital marketing agency Team Pumpkin has announced the appointment of Nirav Lalan as their Chief Operating officer. He will oversee global operations of the eight-year-old agency.

     

    Welcoming the appointment, Swati Nathani, Co-Founder and Chief Business Officer, Team Pumpkin said: “We are delighted with Nirav’s appointment as COO of Team Pumpkin, as we look forward to an exciting phase of growth this year and beyond. Nirav’s experience across varied roles is valuable, as we continue to expand our service lines and geography coverage over the next few quarters.

     

    Added Ranjeet Kumar, Co-Founder and CEO, Team Pumpkin: “Nirav’s experience and expertise will be directed towards formulating differentiated strategies and processes across our different lines of businesses. Nirav will also be formulating the strategy to have our first overseas office once Covid situation improves.”

     

     

  • It launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day

    Isobar partners Godrej Security Solutions for Friendship Day initiative

    By A Correspondent

     

    Isobar, the digital agency of Godrej Security Solutions, recently launched an ambush marketing campaign, #StayConnected, to celebrate Friendship Day.

     

    As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter.

     

    Commenting on the campaign, Ranjeet Kumar, Creative Director Isobar India said: “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalized at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”

     

    Speaking on the campaign, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions commented: “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”

     

     

  • The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business

    Team Pumpkin bags digital marketing mandate of Pizza Hut

    By A Correspondent

     

    Team Pumpkin has bagged the digital marketing mandate of the leading QSR chain Pizza Hut. The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business.

     

    Said Team Pumpkin’s Co-Founder, Ranjeet Kumar: “We are delighted to partner with Pizza Hut and our strategy for the mandate revolves around capturing micro-moments for the youth and expressing them through our digital assets. It’s a great feeling to be working on a renowned brand like Pizza Hut and we are all set to deliver our best for the brand.”