MxMIndia

Tag: Ranjan Bargotra

  • Crayons will handle the chain’s creative responsibilities

    WelcomHeritage to use Crayons… the agency, we mean

    By A Correspondent

     

    WelcomHeritage, the ITC hospitality brand, has appointed Crayons Advertising to handle its creative responsibilities.

     

    Talking about the plans, Abinash Manghani, CEO, WelcomHeritage said: “Plans to revamp the brand are underway and we have selected Crayons as they have worked with ITC Fortune for long. Despite the current crisis that the hotel industry is going through, there are good signs for heritage properties. People are looking at properties that are niche, secluded or away from crowded areas, in natural surroundings and that’s where WelcomHeritage fits in well.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It is great to add another brand from the prestigious ITC stable. He added that people are looking at short drive holidays that are safe yet promising great experience and we are going to capitalise on this. We are working on bringing out the splendour of properties and the rich (quite literally) experience for the travellers.”

     

     

  • The mandate for the agency is to reposition Punjab Tourism and plan the long-term road map to promote tourism in Punjab

    Crayons wins Punjab Tourism account

    By A Correspondent

     

    The Crayons Network has won the Punjab Tourism account after a multi-agency pitch process. The agency will be handling the creative, digital and media responsibilities for Punjab Tourism. The mandate for the agency is to reposition Punjab Tourism and plan the long-term road map to promote tourism in Punjab.

     

    Ranjan Bargotra

    Said Ranjan Bargotra, President, The Crayons Network: “It is exciting to work on a destination that is well established, yet to present it in a different light and take it a notch higher. He said that the agency is utilizing the current crisis period to research and prepare the Brand to face the post Covid travel scenario. The agency is currently working on a series of films and keeping the audience engaged on digital media.”

     

    Meanwhile, the agency has strengthened its office in Chandigarh by roping in Brijesh Kashab, who has moved from Triton Delhi to head Crayons Chandigarh office and to service the Punjab Tourism account. The strategy and creative support will happen from Crayons, Delhi.

     

     

  • Prior to this Vishnu was heading the Arena division at Havas media group

    Vishnu Sharma joins Crayons Network

    By A Correspondent

     

    Vishnu Sharma

    The Crayons Network has appointed Vishnu Sharma as Executive Vice President heading the media division of agency. Prior to this, Sharma was heading the Arena division at Havas Media.

     

    Commenting on the hiring, Kunal Lalani, Chairman, The Crayons Network said: “Vishnu’s inputs shall help better navigate the complex media environment and bring incremental value for our esteemed clients. The crayons network has a unified operating model and collaboration is the cornerstone of our business model helping us to deliver full accountability of our client’s investments and bring about ideas that flourish without boundaries. The Crayons network has capabilities and is well positioned to be a data-cum-content driven media partner to brands across sectors driving their overall marketing strategy and Vishnu’s addition to the team will enhance our delivery.“

     

    Added Ranjan Bargotra, President, The Crayons Network: “Vishnu is one of those few media professionals who have great expertise in traditional as well as digital media, which is a strong attribute in today fast changing media landscape. We are delighted to have Vishnu on board and I am certain that our clients will benefit from his rich expertise in media.”

     

     

  • It has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’

    Crayons executes latest ad film for APL Apollo

    By A Correspondent

     

    APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign around the idea called ‘The Inner Strength Of India’.

     

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team. Said Ranjan Bargotra, President, The Crayons Network: “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level”. The ad has been directed by Aiman from Asylum films.

     

     

  • Delhi Capitals will sport the brand logo on the back of the player’s jersey

    APL Apollo hires Crayons Network for integrated ad campaign

    By A Correspondent

     

    APL Apollo has announced its sponsorship with Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

     

    To leverage the association, APL Apollo has appointed The Crayons Network as its communications creative partner. The brand plans to use all possible communication mediums to get the best out of this tie-up.

     

    Said Sanjay Gupta, CMD, APL Apollo Tubes Limited on associating with IPL and Crayons Communications: “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis a vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

     

    Added Ranjan Bargotra, President, The Crayons Network: “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is lot more to come.”