MxMIndia

Tag: Rana Kapoor

  • The campaign includes TVC, print, outdoor, digital and social media

    Yes Bank launches integrated campaign

    By A Correspondent

     

    Yes Bank has unveiled a comprehensive 360-degree campaign for its various offerings namely savings account, current account and fixed deposits, focusing on the evolving needs of aspirational consumers who want to grow, aim for progress in life and not settle for anything less. Conceptualised by Triton Communications, the integrated campaign kicked off with a lighthearted TVC.

     

    Speaking about the campaign, Rana Kapoor, MD and CEO, Yes Bank, said: “This significant campaign is synergistically aligned with the 14th Anniversary and the Large Phase of the Bank, which is driven by sustained growth in the Retail Banking businesses. Yes Bank’s superior offerings on Savings Accounts, Current Accounts and the innovative Green: Future Deposits are certain to deliver greater value to our valued customers.”

     

    Explaining the campaign, Rajat Mehta, Senior President & Head – Retail Marketing and Brand Management added: “Yes Bank is a positive and optimistic brand and this campaign highlights the aspirations and ever growing progress of Indians. It further embellishes the ‘India bole Yes!’positioning of the brand, which is a salute to the indomitable spirit of the people of our nation.”

     

     

  • Digitization and Mobility will drive share of Video in Internet Data Traffic to increase to 64 per cent in FY 2017

    SRK launches Assocham Knowledge Report on Digitisation and Mobility of M&E sector

    By A Correspondent

     

    Superstar Shah Rukh Khan along with Rana Kapoor, President, ASSOCHAM and MD & CEO, YES BANK and Venugopal Dhoot, Past President, ASSOCHAM and Chairman & MD, Videocon Industries, unveiled the ASSOCHAM Knowledge Report on ‘Digitization & Mobility: Next frontier of growth for M&E’ at an event held at Taj Land’s End, Mumbai recently.

     

    The Report provides key insights on evolving trends, challenges and future opportunities across Broadcasting Digitization, the Film Industry and Mobile Entertainment segment. Organizations in the Indian Media and Entertainment industry are poised for substantial growth in the coming years. The growing demand for content consumption from Tier II and Tier III cities will enable the entire Media & Entertainment value chain to connect with, engage and monetize India’s strongest asset – our youthful demographic.

     

    Speaking at the launch, Rana Kapoor said, “The Indian Media & Entertainment industry has undergone a positive transformation with better content generation, mobility & digitization and growth in new media, resulting in an exemplary shift in consumer behavior and media consumption patterns. Recent regulatory interventions such as, the increased FDI limit in the broadcast distribution platforms like cable TV networks, DTH, head end-in-the-sky (HITS), mobile TV and radio, will continue to be key enablers for growth of this industry.”

     

    With the rise of internet users in to 200 million currently, the impact of digital technology on media consumption has already demonstrated the power of the Internet to disrupt linear traditional media.

     

  • Yes Bank and HIL announce partnership starting with the 2014 season

    Yes Bank inks multi-yr deal as Assoc Sponsor of Hockey India League

    By A Correspondent

     

    The private sector Yes Bank has inked a multi-year deal with the Hockey India League (HIL) commencing with the 2014 season.

     

    Announcing the deal, HIL Chairman, Dr Narinder Batra, said: “HIL had a terrific start last year and we are certain with YES BANK on board, it will benefit both the League and our millions of followers around the world.” The other brand partners that HIL has are Hero MotoCorp and Airtel.

     

    Said Rana Kapoor, Managing Director & CEO, Yes Bankj: “We are extremely pleased to associate with the Hockey India League. Through our dedicated sports banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various hockey associations, teams as well as players.”

     

    In the inaugural season, 70 top domestic players including the Indian national side as well as 50 international players who are part of the national squads of Australia, New Zealand, South Africa, Netherlands, Germany, Malaysia, Spain, and Argentina played for the five franchise teams.