MxMIndia

Tag: Ramzan

  • To spread message of hope during the holy month and overcome barriers in uncertain times

    Ogilvy and Tata Motors celebrate Ramzan in new film

    By Our Staff

    Tata Motors creates a campaign to celebrate Ramadan to spread message of hope during the holy month of Ramzan and overcoming barriers in uncertain times. The campaign was created by Ogilvy  India.

    Said Sukesh Nayak, Chief Creative Officer- Ogilvy India: “When we step forward to do good, we inspire others. This is a human story that compels us to look beyond the social order, to make this world a happier place with small acts of kindness towards one another.”

    Added Rudrarup Maitra, Vice President – International Business, Tata Motors Commercial Vehicles: “Ramadan is an important period for Tata Motors customers worldwide, and every year during this auspicious period, Tata Motors shares a beautiful message on the human spirit that binds us all together and connects us through our aspirations. This year, Tata Motors celebrates this everlasting human spirit of helping and inspiring each other through this beautiful film and shows that the spirit of Ramzan is experienced best when it is celebrated together. Wishing everyone a blessed Ramzan!”

     

     

  • The campaign highlights the importance of safety and hygiene to fight COVID-19

    Big Bazaar’s Ramzan campaign speaks about the power in prayer

    By A Correspondent

     

     

    https://www.facebook.com/BigBazaar/videos/2470490566598043/

     

    Believing in the power of prayer, Big Bazaar has released a heart touching campaign called, ‘Ibaadat Bhi, Hifaazat Bhi’ (prayers with safety) for Ramzan. The campaign is conceptualised by DDB Mudra and is in line with the brand’s larger initiative of helping every Indian stay safe and protected.

     

    Created, recorded, edited and scripted all by working from home; the campaign has been successful in making an instant connect with its customers across the country.

     

    Speaking about the film, Pawan Sarda, Group Chief Marketing Officer, Future Retail said: “The concept shared by our agency DDB Mudra was so unique that we were absolutely sure we wanted to make this film, despite the lockdown constraints. We decided to shoot it with phone cameras. For us the intent was more important than the production value. The agency shot this film with zero budget.”

     

     

  • An integrated marketing campaign, including a thematic TVC, unveils the spirit of family togetherness during Ramzan

    Tang’s TVC for Ramzan

    By A Correspondent

     

    On the occasion of Ramzan, Mondelez India has come up with a thematic TVC for its powdered beverage, Tang. The TVC is backed by the insights that sweet beverage form a core component of Iftaar, the traditional meal consumed while breaking the fast. It brings out the elements of togetherness with its tagline ‘From your hands, love pours’.

     

    Speaking on the campaign, Amit Shah – Associate Director – Marketing – Gum, Candy & Beverages said:“With this campaign, we have tried to explore synergies between the festivities of Eid that resonates well with Tang’s brand proposition of bringing families together. Tang due to its ease of preparation and energizing fruity taste serves as an ideal beverage after a daylong fast. It has always attempted to give a refreshing, convenient and nutritious experience to mothers by providing them with an opportunity to make a quick, refreshing drink with essential vitamins A, B and C; and Iron by just adding water.”

     

    This thematic TVC will go on air in key markets of Kerala, West Bengal and J&K, and will also be supported by a 360-degree integrated marketing campaign, to leverage this consumption occasion.

     

  • With a view to distinguish themselves with competition, the campaign aims to bring up positive feeling in the minds about the brand and create loyal customers base

    Vodafone’s initiative for Ramzan

    By A Correspondent

     

    Keeping the principles of Ramzan in mind has Vodafone customized a prayer pocket card which mentions the prayer timings for Ramzan, prayers for Sehari and Iftar. The pocket card also mentions special Ramzan offers under its ‘Unlimited Sharing and Unlimited Caring’ campaign.

     

    The pocket card is being distributed amongst people through retailers, Vodafone stores, Mosques etc. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.