MxMIndia

Tag: Ramraaj Raghunathan

  • The agency has appointed Vanaja Pillai to head its Bengaluru business

    22feet Tribal Worldwide strengthens top deck

    By A Correspondent

     

    22feet Tribal Worldwide has made some key appointments on the people front. The agency has appointed Vanaja Pillai to head its Bengaluru business.

     

    And in the North, Vishal Mehra has been appointed to spearhead the building of the agency’s digital planning practice. In addition to this, he will also be responsible for growing the team and the business for 22feet Tribal Worldwide’s North unit. In the West, Rohan Talati has been elevated to head the business operations for the agency’s Mumbai team.

     

    Meanwhile, to strengthen the agency’s digital strategy function, Ramraaj Raghunathan has been elevated to the position of Head- Strategy, 22feet Tribal Worldwide. And lastly, Azharuddin A, erstwhile new business lead with the agency, will lead a focused mandate on User Experience & Branded Products.

     

    Speaking on these appointments, Deepak Nair, CEO- 22feet Tribal Worldwide and Chief Growth Officer- DDB Mudra Group said: “We couldn’t be in a better position than we are in today. Over the years, we have nurtured the best talent in the industry and have continued to attract the best in class. Our young leadership team is a testimony to that. I am confident that this team will see us become stronger than ever.”

     

     

  • The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships

    Tanishq redefines Valentine’s Day with #GiftFullOfLove

    By A Correspondent

     

    Tanishq, India’s leading jewelry retail brand is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand’s various campaigns have always provided a fresh perspective to ornament purchase.

     

    On the occasion of 2017 Valentine’s Day, Tanishq and 22feet Tribal Worldwide are back with a new film which beckons the viewers to give a #GiftFullOfLove to the person you love. Not because it’s a day to celebrate ‘love’, but because you love them. The film looks at Valentine’s Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships. It explores various relationships a person has in their lifetime and how Valentine’s Day is a celebration of all of them. An older couple, a recently married couple, two sisters, father and daughter, all of them come together to celebrate this day of love with Tanishq- a Gift Full of Love.

     

    The background monologue states how love is not bound by age or marital status; that one can choose their own Valentine or be their own Valentine! The act of gifting should be filled with love irrespective of one’s choice. All this while cleverly showcasing Tanishq’s various branch outlets across the country.

     

    This film simply serves as an unusual take on one of the many simple truths of life and breaks the clutter for the brand. It has received an overwhelming response from the brand’s social followers, resulting in over 111K views and 337 shares on Facebook alone since the film’s release on February 08, 2017.

     

    Quoting on the film, Deepika Tiwari, Head of Marketing, Jewellery Division, Titan, said,”Valentine’s Day has a very clichéd interpretation in the minds of the people. Whereas it can be a day to be celebrated with anyone you love. And that’s exactly the manner in which Tanishq has looked at it. Including all the possible relationships that can be your Valentine.”

     

    Added Ramraaj Raghunathan, Business Development Lead, 22feet Tribal Worldwide, “Tanishq has always been passionate about exploring and celebrating the bonds that connect people. Our products symbolize love, trust and commitment. Though this web film on Valentine’s Day, we hope to encapsulate love in all its forms and celebrate it with all of customers.”

     

    Agency credits

    Client: Tanishq

    Agency: 22feet Tribal Worldwide

    Client Team: Deepika Tiwari, Gaurav Midha

    Creative Team: Shraddha Sinha, Hari Chakyar

    Account Management: Apala Roy, Swathy Reddy

    Production House: QED Films