Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The film is live on digital and social media.
Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”
Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The campaign is live on digital and social media.
Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”
Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign – ‘Skin in the Game.’ It has been conceptualised by Mullen Lintas, the ‘Skin in the Game’
Speaking on the film, Ramnik Chhabra, Executive Director & Head, Marketing, Motilal Oswal Financial Services Limited (MOFSL) said: “When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”
Talking about the campaign, Garima Khandelwal, Executive Creative Director, Mullen Lintas, added: “To exhibit the extent of trust Motilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from an analogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fund that they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”
Given the stockmarket volatility and the need for sound advice while investing,
Motilal Oswal Financial Services has launched a campaign promoting its ‘Phygital’ service that combines the speed and convenience of online investing with the research and customised advisory through an advisor available on call.
As a full service broker, Motilal Oswal Financial Services differentiates itself by providing not just cutting edge digital trading through its habit sensitive separate Investor & Trader apps, it also provides an advisor on call to help understanding the research and advise across the whole suite of investing products. The advisor acts not just as a market expert decoding reams of information into actionable investing, he/she also acts as a sounding board and counsellor – especially important during volatile markets where emotions can get the better of anyone.
Ramnik Chhabra
“A value added experience is one where the service is configured around customers’ needs. Equity as an asset class has low penetration with new investors being added every day. This requires both rational analysis and emotional discipline to succeed. The combination of digital convenience with advisor analysis/counselling/insight that a PHYGITAL experience provides helps fulfil these needs”. To make the PHYGITAL proposition come alive, we have created a campaign across touch points on the benefits of the PHYGITAL investing experience.” said Mr. Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd.
The campaign has a distinct look and tagline to engage audience to experience the advantage of both worlds, Digital & Physical. The campaign touch points include digital and social media, email and WhatsApp messaging.
Motilal Oswal AMC has come up with a campaign promoting Index Funds titled ‘The Minimalist Investor’. The campaign attempts to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing.
Said Ramnik Chhabra, Executive Director Marketing at Motilal Oswal Financial Service Ltd: “There is an innate similarity between Index Investing and the minimalism trend. Both rely on simplicity of choice, frugality in approach and are good for you over a period of time. This metaphor is what we decided to leverage to educate investors about the emerging Index Fund category in Mutual Funds”
Motilal Oswal has come out with a new digital campaign strengthening its position as an equity investing expert. The underlying theme of the campaign is based on observed behaviour wherein investors keep analysing past performance to decide on future course of action.
Speaking on the campaign, Ramnik Chhabra (Executive Director – Marketing, MOFSL) said: “When investing in equity, many investors have a ‘mud mudke dekhna’ mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC. In equity, if you keep looking backward, you can’t move forward.”
Added Chhabra on the campaign: “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”
Motilal Oswal has launched a new ad campaign to address current stock market volatility. The company has been playing an instrumental role in being the finance partner of choice among its consumers. Over a period of three decades, it has provided products and advice to help create wealth through equity investing.
Said Ramnik Chhabra (Director Marketing MOFSL): “Volatile markets test patience and reward conviction. In times like these, it is important to invest in quality stocks and hold on to them even during tough market conditions. It’s what we focus on with our “Buy Right: Sit Tight†investing philosophy. The TVC tries to demonstrate this through the vivid metaphor of the bull ride.
Added Garima Khandelwal, Executive Creative Director, Mullen Lintas: “Motilal Oswal wanted to make an industry point to stay invested when the market is rough, we wanted to continue the brand tonality of saying it laterally, thus the metaphor of a mechanical bull, also using the same track, some properties we have now built for the brand.â€
Motilal Oswal Securities has unveiled its new brand campaign to promote its mobile stock trading app. The TVC made by Mullen Lintas tries to define the different mind-sets and present a separate app for each.
Speaking on the ad, Ramnik Chhabra, Head – Marketing – MOFSL, commented: “Investing and Trading in terms of mind-set and styles is as different as Test Cricket and 20-20. One is slow and steady and the other is dhan dhan dhan. Each requires a different approach and skills. Our two separate mobile trading applications provide separate tools and information customised for an Investor or a Trader and that’s what the campaign tries to highlight.â€
Added Ayyappan Raj, Executive Vice President – Mullen Lintas: “The fundamental approach that we have on Motilal Oswal is to find interesting human observations and deliver the product, service metaphor through that. That’s what we did with the last campaign “when you focus on one thing, you master it†for the 30yrs Equity story by showcasing people and how they’re the best at what they do. So, this time when we had to communicate that Motilal Oswal has two different apps for two different consumer groups (the traders and the investors), we have tried telling this by showing two different types of people with their interesting, differentiated personalities and thereby introducing the apps for all their needs. We’re quite happy with the way it’s turned out.â€
Mullen Lintas has created an all-new campaign for Motilal Oswal reinforcing its clients image as ‘experts in equity’.
Commenting on the brand’s ideology and the task assigned to the agency, Ramnik Chhabra (Director – Marketing, MOFSL said: “This TVC is based on the same ‘focus’ proposition and ‘Think Equity Think Motilal Oswal’ idea. The objective is to refresh the communication with varied settings and skills based on focusâ€.
Highlighting the creative idea behind the campaign, Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. This film too is interesting in the sense that it inspiredby the online video content space. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition.We connected the dots to make for advertising content that is sticky and memorable. To me; Advertising can be content. And content can be advertising.â€
Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.
Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.â€
Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”
Leading finance company Motilal Oswal Financial Services has rolled out its new brand campaign to position itself as an equity investing expert. Conceptualised by Mullen Lintas Mumbai, the brand film firmly establishes the role of the company as an expert in Equity & Equity Mutual Funds. The brand film goes on to trace some exceptional talent from across the country whose skills would put normal people to shame. A clerk at an office who’s faster than a machine in processing paperwork or construction workers at a building site that get their job done using unique  or a chef at an hotel who gets his chore done in the blink of an eye or even a barber, a bar-tender, a street food vendor, etc. All these individuals go on to show that “if you focus on one thing for a long time, you master itâ€. That’s what has driven Motilal Oswal to emerge leaders in equity investing.
Commenting on the brand ideology and brief given to the agency, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Drive by our office at night and it will be lit green or red depending on how the stock markets have performed that day. Instead of ‘Up-Down’ buttons, our elevators have visuals of Bulls and Bears. We have one of the largest equity research departments in the industry. All the money of the company and promoters is invested only in equity. Needless to say; we are an ‘only equity focused’ investing house. This focus has helped us create a unique stock picking methodology (QGLP) to create wealth. The aim of the film is to, well; focus on this focus! And hence present Motilal Oswal as the equity expert you should think of if you are thinking about investing in equity.â€
Highlighting the creative idea behind the campaign, Garima Khandelwal, ECD-Mullen Lintas said: “Let’s celebrate skill, and the passion to do what you do every day and become the boss of it. The flair, rhythm and style makes it unique especially for the financial category. And that’s the contrast that excited us, for our clients. Motilal Oswal have mastered equity, and that is the single minded message we needed to put out loud and clear, hopefully entertaining all as they watch it.â€
Added Ayyappan Raj, EVP-Mullen Lintas said, “The client’s brief was quite simple and in a way very fundamental – we have been in the business of equity for 30 years and we’re really good at it. They pushed us to make this point in the most interesting way. What we’ve tried is exactly that, to make a point about how Motilal Oswal has been very successful with equity over the last thirty years. In a manner that’s fresh to the category and makes for enjoyable viewing. It was great working with the brand team on this campaign and they’ve been quite supportive of seeing this idea through in the best possible form.â€
Leading financial services firm Motilal Oswal Financial Services has appointed Mullen Lintas Mumbai as its creative agency. The agency was chosen after a multi-agency pitch.
As part of the mandate, apart from delivering solutions on conventional mediums like TV, Print, Radio and OOH, Mullen Lintas Mumbai will also provide strategic recommendations and creative ideas for the digital and social space.
Ramnik Chhabra
Commenting on the appointment, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Mullen Lintas managed to creatively interpret our communication brief with simplicity and impact. Important parameters while communicating in a category with low penetration and awareness.â€
The win marks Mullen Lintas’ foray into the financial services sector. Launched about a year-and-a-half ago in India, the agency has been having a brilliant run over the past few months with multiple new business wins across key markets of Mumbai, Delhi and Bangalore. This win marks another important milestone for the agency in the current financial quarter after it recently won the new business mandate of Tata CliQ and Too Yumm!
Amer Jaleel
Speaking of the win, Amer Jaleel, Chairman & CCO, Mullen Lintas said: “Motilal Oswal is a large enterprise that’s founded on strong principles. And the simplicity with which they approach financial services is quite impressive. When we met the people behind this inspiring organisation we were really thrilled by their childlike enthusiasm towards the advertising idea that we had proposed. Their reaction and response pretty much sums up our campaign premise. You’ll soon get to see some really clutter breaking work.â€
Virat Tandon
Expressing his views on the win, Virat Tandon, CEO, Mullen Lintas said: “Everyone knows that Motilal Oswal are the best at what they do – making money for their clients. But, what we also realised in the pitch process was that they are also very good at understanding and buying good creative work. Their brief was very clear and I guess we gave them an idea that they believe will make money for them. We are very excited on winning this mandate.”
Given the stockmarket volatility and the need for sound advice while investing,
Motilal Oswal AMC has come up with a campaign promoting Index Funds titled ‘The Minimalist Investor’. The campaign attempts to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing.
