MxMIndia

Tag: Ramesh Narayan

  • Isha Foundation, Reliance Foundation, Vodafone-Ogilvy & Ola-Happy win big at presented

    Big night for green advertising

     

    The eighth edition of the Olive Crown Awards, the International Advertising Association (IAA) India Chapter’s awards for excellence in communicating sustainability was held in Mumbai on Tuesday, March 6. Isha Foundation, Reliance Foundation, Vodafone-Ogilvy & Ola-Happy McGarryBowen bagged the top awards.

     

    Said Ramesh Narayan, President – IAA India: “The response was heartening with more than 100 per cent increase in the number of entries being received. Entries have come from nine countries in total. The Olive Crown is truly a pan-Asian award now.”

     

     

    The Gold Corporate Social Crusader Award was presented to Reliance Foundation and the Silver to Vodafone. While accepting the award on behalf of foundation chair Nita Ambani, Kaushik Roy spoke of how Jamnagar in Gujarat, once with just 83 trees, today has 2500 acres of man-made green patch. They were proud of being the world’s largest mangrove and started at a time when the government hadn’t mandated CSR. Ogilvy & Mather bagged the prestigious Campaign of the Year for their Vodafone campaign. Shankar Mahadevan and children from his academy entertained the audience with a performance that had people asking for more.

     

    The Corporate Green Crusader award was presented to Isha Foundation for their Rally for Rivers initiative. Reading the citation, Megha Tata mentioned said: “The IAA is privileged to present Isha Foundation the Green Crusader Award for its unique and far-reaching initiatives for a sustainable environment and spreading the seeds for a greener future.”

     

    The highlight of the evening was a conversation of Jaggi Vasudev of the Isha Foundation, better known as Sadhguru, Viacom18 Group CEO Sudhanshu Vats. “This is Bharat – on small issues we may fight but we come together when there is a real problem,” he said on the Rally for Rivers project, adding: “When we get to a certain pace of activity in life, we have a fundamental responsibility to positively impact the life around us.”

    Olive Crown Winners- 2018

  • This collection is an initiative by the India Chapter of International Advertising Association and FPJ

    ‘The Gutenberg Galaxy’ invites participation from ad agencies

    By A Correspondent

     

    The International Advertising Association India Chapter and Free Press Journal have announced the compilation of ‘The Gutenberg Galaxy’,a book that will showcase case studies of selected print advertisements which were created in the period— January 1, 2016- December 31, 2017.

     

    ‘The Gutenberg Galaxy’ will feature case studies of the best print ads in the period specificed. By keeping the entry free, IAA-India Chapter-FPJ wants to welcome large number of case studies. There is no limit to entries from the agencies. For this initiative, Sandeep Singh (who can be often seen on news television defending the political right) will be the Editor. The criteria for the entries are: the case study should not exceed 1,000 words and nor have more than six visuals and the entry should be sent along with a NOC from the client/advertiser. The last date for submission of the case study is March 15, 2018.

     

    Ramesh Narayan

    Said Ramesh Narayan President IAA (India Chapter): “The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours where print readership is robust, it is important to chronicle the best advertising that appears in this medium not from a creative lens, but in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector’s item.”

     

    Abhishek Karnani

    Added Abhishek Karnani, Director, Free Press Journal: “This initiative is about keeping a record of best print advertisements that were printed last year. By supporting this initiative, Free Press Journal, one of the oldest publications of India, is trying to showcase the contribution of the print adverts. By including case study in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generation.”

     

    Idea achchahai. But why call it Gutenberg Galaxy…. Why not something more Indian?

     

     

  • Ogilvy India boss Piyush Pandey’s plainspeak at IAA creative review and preview. He and adfilm-maker brother Prasoon also felicitated by IAA India

    The Felicitation before the big ‘un

     

    By A Correspondent

     

    “If you give me facts, I learn

    If you give me truth, I believe

    If you give me a story, I remember”

     

    When you invite someone like a Piyush Pandey to conduct an advertising review and preview, you’d be ready for an entertaining session. And the IAA Retrospect and Prospects held in Mumbai on Wednesday, this came in the form of loads of plain speak. Pandey was candid when he rubbished (well, almost) most of the creative work done in the recent past.

     

    Sample these:

    Celebrities should not be reason for lack of creativity, he said. “We must respect the celebrity and work 10 times more on those creative’s. Find the nuances of the celebrity and use it.”

     

    “Digital needs to get creative. As of now, it is just a medium. We need to learn how to make it happen. “

     

    Or this one: “I can understand reduced budgets but can’t understand reduced creativity”

     

    Pandey of course had a special mention of some of the social causes that advertising had been highlighting over the years.

     

    Earlier, IAA India President Ramesh Narayan said in his opening remarks: “This is a unique event where an industry leader critiques the year that was, and does some crystal ball gazing into what the year ahead could hold out for the industry. Piyush and Prasoon Pandey are an inspiration for generations. They have made a huge contribution.”Pradeep Guha, MD, 9X Media and a former IAA India President recounted how the Cannes story was born for Indian agencies and how it was a collective mission to take Indian advertising global.

     

    Later, after a medley of their top works were presented, Piyush and brother and celebrated adfilm-maker Prasoon Pandey were felicitated Indian advertising to a global level.  The Pandey brothers will be recognised with the highest honour at the Cannes International Festival of Creativity – the Lion of St Mark.Said Prasoon Pandey after being felicitated: “Our body of work is deeply rooted in Indian ethos and from slice of life. It is because we are passionate and love our country.”

     

    The occasion was also used to present industry veteran industry person and a founding member of IAA India Roger Pereira with the IAA Global Honorary Membership which had been conferred on him recently.

     

    IAA Global Senior Vice President Srinivasan Swamyand a host of other senior industrypersons were present at the event that was sponsored by ABP News.

     

     

  • The entries were extended due to persistent requests by many agencies, informs IAA India

    Entry deadline for IAA Olive Crown Awards extended to Feb

     

     

    The India Chapter of the International Advertising Association (IAA) has announced deadline extension of the Olive Crown Awards that salute creative excellence in communicating sustainability.

     

    Said Ramesh Narayan, President IAA India: “The Olive Crown Call for Entries is extended till 9th February 2018 due to persistent requests by many agencies.”

     

     

  • Through this initiative, Dias is urging CEOs/HR heads to help Mumbai based companies to implement flexible office timings for employees so that they don’t risk their lives to reach their workplaces

    Nandini Dias leads IAA India campaign on ‘WorkToLiveToWork’

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has announce a new social initiative, ‘WorkToLiveToWork’. Said Ramesh Narayan, President, IAA India Chapter, said, “Every year IAA undertakes initiatives to show that communication can be an effective force for the good of society. This year Nandini Dias is spearheading this meaningful project.”

     

    Due to personal losses, related to railways, during rush hour in the last 18 months, Dias, a Managing Committee member of IAA and CEO, Lodestar UM India, conceptualised the project named WorkToLiveToWork’’. Through this initiative, Dias is urging CEOs/HR heads to help Mumbai based companies to implement flexible office timings for employees so that they don’t risk their lives to reach their workplaces.

     

    A campaign has been designed around WorkToLiveToWork, to end the irrational rigidity in Mumbai’s office timings and save lives. Reports shows that every day around nine people die on the suburban rail network which is nearly 3300 people in a year. Many of these people travel in overcrowded transit system just to avoid late mark as that leads to penalty on their salary.

     

    Ramesh Narayan

    Added Narayan: “Instead of waiting for the transport infrastructure to be fixed, which would obviously take a long time, Nandini’s idea was as practical as it was simple. When asked , most CEOs and HR heads agree that flexi timing is a good idea. In fact many also say that in their office they had implemented flexi timings since a couple of years. The fact is that while heads of offices are not against it they have done very little to actually roll it out and enable people. There is no data to say how many people actually are on flexi timing.  Also if it was real then the rush hour traffic would have eased out”

     

    Nandini Dias

    Said Dias: “The two excruciating losses I faced last year have left an irreparable wound in my life. Therefore this project is really close to my heart and almost a life mission.I am urging all companies to come forward and adopt this to save the lives of Mumbaikars. Let’s all agree that, besides expressing outrage we need to help the government in mitigating the crisis. So whether you are an employer or an employee, think about it, talk about it, bring it up as often as you can to drive change and save lives. Even if we reduce the number of people losing life from 9 to 7 per day we would have saved over 700 lives in a year.”

     

    To take this initiative forward besides Lodestar UM, IAA has the support of Taproot Dentsu who created the communication. In addition large media companies like Economic Times, Hindustan Times, Indian Express, Laqshya Media and Radio City have already come on board as media partners. MxMIndia is also supporting this move.

     

    To join in Log on to www.WorkToLiveToWork.com or write into #FlexiTimeSavesLife and #WorkToLiveToWork.

     

     

  • The last date for submission of entries is January 31, 2018

    IAA Olive Crown Awards calls for entries

    By A Correspondent

     

    The India Chapter of the International Advertising Association (IAA) has called for entries for its prestigious Olive Crown Awards. There is no entry fee.

     

    Said Ramesh Narayan, President, IAA India: “The Olive Crowns are very close to my heart. This is the ninth edition of this unique award which salutes creative excellence in communicating sustainability. It is the only one of its kind in Asia.” This year efforts are being made to attract entries from across Asia. This award is endorsed by the Asian Federation of Advertising Associations (AFAA).The Olive Crown awards signify all that is good about our industry. This time the creatives for the Call For Entries campaign have been created by Raj Nair and his team at Madison BMB. They are based on Hollywood hits and provide a nice touch to the awards.”

     

    Added Megha Tata, Vice President, IAA India: “I have been closely associated with these awards over the last two years. We will spare no effort to deliver a great show on March 6, the day these awards would be presented. A great jury will judge these awards and we will announce the names shortly.”

     

    Along with the creative awards these are two special Olive Crowns, one for a Green Crusader, and the other for a Corporate Social Crusader. For entry forms and rules, visit iaaindiachapter.org. The last date for submission of entries is January 31, 2018.

     

     

  • The knowledge sharing session on ‘Overview & Insights of OTT’ touched upon the future of technology enhancing streamlining of content and the growth of content consumption

    IAA Conversations discusses future of OTT

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) organiseda new edition of ‘IAA Conversations’ with Ajit Mohan, CEO, Hotstar and Ashish Bhasin, Chairman  & CEO South Asia – Dentsu Aegis Network in Mumbai last week. The session was moderated by Megha Tata, COO, BTVI.

     

    Underscoring the people’s appetite for video consumption is on a rise and smartphones accelerate this possibility, Mohan said: “The myth that small screen may not be good for long content viewing is slowly breaking. The power of accessible, curated real stories online is strengthened through technology. OTT has lent us the ability to leverage stories and transform experience. OTT has helped to marry the engagement ability of a television with the consumer understanding of OTT. Cricket has helped people to come to this platform.”

     

    Bhasin said that tectonic shifts are happening online, stating: “Where there are eyeballs there go the numbers. 13-14 per cent market is digital. Video consumption will increase with smart phones. As of now there is a 22-24 per cent penetration. In India every medium holds the potential to grow. The big problem in the ecosystem for the medium to grow is the standardisation of currency to measure multimedia reach.”

     

    Said Ramesh Narayan, President, IAA India Chapter the event:“As a responsible industry association, the India chapter of the IAA has found this a great way of engaging the youth and at the same time amplifying the message on a national basis.”

     

     

  • Reliance Industries CMD Mukesh Ambani & RK Swamy group CMD Srinivasan Swamy receive top honours at fifth edition

    IAA Leadership Awards presented

     

    By A Correspondent

     

    It was the big night of the International Advertising Association India Chapter. The fifth edition of the IAA Leadership Awards took place in Mumbai with Reliance Industries Chairman and MD Mukesh Ambani and Deputy Minister of the diplomacy, PM’s office, Government of Israel, Dr Michael Oren in attendance

     

    Former IAA India president and Chairman and Managing Director, RK Swamy BBDO Srinivasan Swamy was inducted into the IAA Hall of Fame Award.  The IAA Media Agency Leader and Creative Agency Leader Award went to Vikram Sakhuja, Madison Communications Pvt. Ltd. and Sonal Dabral, DDB Mudra Group, India respectively.  The IAA Media Leader Award went to Rajan Anandan, Google while Mukesh Ambani, Chairman & MD of Reliance Industries, was adjudged as the IAA Business Leader of the Year.

     

    Rahul Joshi of  Network18 News was awarded the IAA Editorial Leader award and Shereen Bhan, CNBC-TV18 received the IAA Leader – TV Anchor of the year.  The Brand Endorsement Leader awards went to Amitabh Bachchan and Alia Bhatt.

     

    On being awarded the Business Leader of the Year award, Mukesh Ambani, Chairman & MD of Reliance Industries said, “On behalf of all of us at Reliance Industries, we would like to thank the jury and IAA for this recognition. I believe leadership is about setting new standards as demonstrated by our team at Jio. India was 155th in mobile broadband rankings in the world when we launched Jio but in a year, it became number 1 in the world. India is becoming a mobile first country and this is the future of our young nation.”

     

    Commenting on the occasion, Ramesh Narayan, newly elected President of IAA said, “We are privileged to have Shri Mukesh Ambani and Dy. Minister of Diplomacy, PM’s Office, Government of Israel Michael Orren with us. IAA Leadership Awards 2017 has been a memorable event thanks to the distinguished guests, esteemed jury and an exhaustive list of quantitative and qualitative parameters that have helped recognise outstanding campaigns and we have cherished our partnership with Colors.”

     

    Speaking of his maiden visit to India, Deputy Minister of the Diplomacy, PM’s office, Government of Israel, Dr. Michael Oren, said “India is revered, respected and loved by the people of Israel.  Both countries are the cradle of great civilisations and religions. I can think of no two countries in the world that have had a greater impact on history and art. I would like to extend an invite to every Indian to visit Israel and experience our love for India and our hospitality.”

     

    Speaking about Colors association with the awards, Raj Nayak, COO, Viacom18 Media Pvt Ltd said, “We have been associated with the IAA Leadership Awards since inception and are happy to see it grow in size and stature year after year. As a leader in the media and entertainment space, we feel privileged to partner with The International Advertising Association in recognising and rewarding leaders in our country.”

     

  • Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA)

    Ramesh Narayan​ elected​ President of IAA India Chapter

    By A Correspondent

    Veteran ad industry captain Ramesh Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on Thursday (Sept 28) in Mumbai. Narayan takes over from Neeraj Roy who held charge for a year.

    Other officebearers ​are​ Megha Tata, COO, BTVi asVice President, Pradeep Dwivedi, CEO, Sakal Media Group as Secretary. Jaideep Gandhi, Founder Another Idea as Treasurer and Roy, Founder & CEO, Hungama Digital Media Entertainment, is the Immediate Past President.​

     

    The members of the managing committee include Tarun Rai (CEO, JWT), CVL Srinivas (CEO-South Asia, GroupM), Ashish Bhasin (Chairman & CEO, Dentsu Aegis Network), ​Srinivasan Swamy (Chairman, RK Swamy BBDO), ​M.K Anand (CEO, Times Now Network), Pradeep Guha (CEO, 9XMedia), Kaushik Roy (President-Brand Marketing, Reliance Industries Ltd.), Sam Balsara (Chairman & MD, Madison Communications), Anupriya Acharya (CEO, Publicis Media-India)​ ​M V Shreyams Kumar (MD, Mathrubhumi Group), Anant Goenka (Director, Indian Express), Abhishek Karnani (Director, Free Press Journal), Girish Agarwal Director (Dainik Bhaskar Group), Janak Sarda (Jt.MD Deshdhoot), Salil Kapoor (M.D, HOOQ Digital India Pvt. Ltd.) Atit Mehta (VP & Head Media​,​ Sequoia Capital India Advisors), Anand Sankeshwar (MD, VRL Media Ltd.), Dr. Bhaskar Das (Zee Media), I Venkat (Director EENADU), Ashok Venkatramani​, Umang Bedi (MD, Facebook India), Sunita Bangard (President-Marketing, Idea Cellular), Rajiv Kental, President Marketing, Amar Ujala Publications, Tarun Katial (Big FM, Big Channels & Essel Vision) and Sunil Kataria (Godrej).

     

    Narayan who founded Canco Advertising, was inducted into the IAA Hall of Fame in 2014 and was also conferred the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI) in 2014. In 2015, he was named Global Champion by the IAA at the inaugural Inspire Awards in London.

     

    Narayan has been President of The Advertising Club, the Advertising Agencies Association of India, a Director of the Audit Bureau of Circulation. He was Chairman of the Awards Governing Council of the Abby Awards at Goafest for the last two years. He is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). He is also president of the Rotary Club of Bombay and is very active in social and gender-sensitivity causes.

     

    Said Narayan on the appointment: ”It is an honour to lead the IAA in India. I will build on the strong foundations left by successive Presidents and members. It will be our effort to keep the IAA as a vibrant voice of the communications industry all over India. And of course use communication as a force for good.”

     

    Added Srinivasan Swamy, Senior Vice President IAA Global and Chairman, RK Swamy BBDO: ”I am delighted that Ramesh has taken on the mantle to take IAA India to the next level. You will see many new initiatives under his leadership which will make all of us proud in the world of IAA. I wish him the very best when he supports India to host the 44th. IAA World Congress in November 2018.”

     

    Said Pradeep Guha, Past President of the IAA: ”I am happy that Ramesh has finally agreed to don the mantle of President of the India Chapter of the IAA. For me personally, this is no ordinary appointment.Having worked with Ramesh on industry projects and other matters very closely since AdAsia 2003 in Jaipur, I have a fair idea of his capabilities and an extraordinary motivation to crusade for causes.Not only for me, but for succeeding Presidents in the past, it is Ramesh’s hidden hand that has executed so many wonderful projects for the organisation. Apart from the World Congress which will be held for the first time in India, I am looking forward to Ramesh’s inspired leadership of the IAA in his tenure going forward.”

     

  • This award is in recognition of his career achievement in India

    Ramesh Narayan first recipient of AFAA Special Award

    By A Correspondent

     

    Ramesh Narayan

    The Asian Federation of Advertising Associations (AFAA) has announced its decision to honour advertising veteran Ramesh Narayan with the AFAA Special Award at the inaugural session of the AdAsia Congress in Bali on November 8, 2017.

     

    Said Raymond So, Chairman AFAA: “This award is in recognition of his career achievement in India and his role in strengthening the advertising industry there”. He added that “Ramesh’s contributions continue to inspire and enable others to accomplish, achieve and reach for greater heights. These were the traits of a true leader.”

     

    Added Srinivasan K Swamy, Vice Chairman AFAA said, “the Committee was unanimous in their appreciation of Ramesh’s role in providing direction, clarity and strategy to AFAA in the Asian region since the year 2000.”

     

  • Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Campaign’ will be given to ‘Vicks’ for its brilliant portrayal of third gender

    South Asia Laadli awards on May 12

    By A Correspondent

     

    Population First will hold the first edition of The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 will felicitate 37 media professionals who have exemplary sensitivity in reporting on gender issues. The awards will be presented by the Chief Guest of the event Dr Shashi Tharoor (though given the Republic exposes, we aren’t certain that he will make it) and hosted by the journalist-entrepreneur Barkha Dutt. The awards event will be held on May 12 in Mumbai.

     

    Said Dr AL Sharada, Director of Population First: “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. The increasing volume of discussion in public domain on gender issues is an indication that we are witnessing the beginnings of change Also the partnership with Colors is a refreshing start to the new edition and indeed helps us to sustain the impact and reach of the awards. Today, with the expansion of Laadli to other developing nations through the support of IAA, we look forward to stories pertaining to gender from five South Asian countries. We hope to continue this momentum, and create a long standing impact of changing the society riddled with patriarchal mindsets”.

     

    Added Ramesh Narayan, Vice President, IAA: “We are very happy to lend our support to this meaningful award. Our chapters and associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.”

     

    The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Short Film’ will be presented to Radhika Puri for her short film ‘Water Wives’ which digs into the existing system of husbands marrying multiple times inorder to have wives double as labourers to fetch water. The award for ‘Books in the Novella’ category  will be awarded to Volga for her book Liberation of Sita published by Harper Collins.   ‘Parched’ and ‘Neel BatteySannatta’ will be presented awards in the films category.

     

    The ‘Best Advertising Campaign’ award will be given to ‘Vicks’ for its portrayal of the third gender. The Laadli Media Award for ‘Game Changer’ will be presented to ‘NayiSoch’ by Star India.  The Lifetime Achievement award will be presented to KamlaBhasin, a leading women’s rights activist.

     

    The jury for the Laadli Media awards including leading professionals like KV ‘Pops’ Sridhar, Sameera Khan, DeepaGahlot, Dilip D’Souza, Kumar Ketkar, Amrita Chowdhury, Amy Fernandes, Kalpana Sharma, Gurbir Singh, AyazMemon, Namita Roy Ghose, KiranKhalap, NamrataZakaria andNeeru Nanda.

     

  • In its tenth year now, the South-Asia Laadli Media Awards for Gender Sensitivity 2015-16 is being organised in association with International Advertising Association (IAA)

    IAA joins hands with Laadli to take Media Awards for Gender Sensitivity across South Asia

    By A Correspondent

     

    The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take the national awards across South Asia.

     

    In its tenth year now, the South Asia Laadli Media Awards for Gender Sensitivity 2015-16 is being organised in association with International Advertising Association (IAA). The event will be held at National Centre for Performing Arts, Mumbai, India on May 12, 2017.

     

    The awards are supported by UNFPA and this year, Colors is associated as the cause partner.

    Said Srinivasan K Swamy Senior Vice President IAA Global and Chairman RK Swamy BBDO:  “The IAA India Chapter has had a long association with Laadli and the subject of gender sensitivity, so supporting their Media Awards in the South Asia region seemed a natural corollary. This not just showcases the IAA’s keen interest in such activities, but also its ability to spread a good message across boundaries.

     

    Added Ramesh Narayan Vice President IAA: “We are very happy to lend our support to this meaningful award. Our Chapters and Associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting one journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.

     

    Said Dr A. Sharada, CEO, Laadli: “The objective of The Laadli Media Awards is to draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage and provide a platform for showcasing such efforts. It does not focus on visible achievers but on media persons who are reporting from the field level – analyzing laws, policies, programmes, events and incidents using a gender lens.  Every year entries are sought from all over India. More than 1500 entries are received each year from across the nation from print, electronic and web media. Around 80 awards are given under 13 languages across the country, in each of the rounds.”