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Tag: Ramesh Kaushik

  • Plus One is a design and communication agency from Mumbai

    Plus One bags creative mandate for Urban by Blackberrys

    By A Correspondent

     

    Blackberrys appoints Plus One as the Brand and Creative Agency on Record (AOR) for Urban – the millennial clothing and lifestyle brand from its stables. Plus One is a design and communication agency from Mumbai, and in a collaborative working model, roped in Wolfzhowl, Mumbai as its strategy partner in winning the multi-agency pitch.

     

    Ramesh Kaushik

    Commenting on the pitch and subsequent appointment for ATL and BTL creative duties, Ramesh Kaushik, VP – brand experience, Blackberrys said: “Urban is our unique proposition to todayÂ’s youth from the House of Blackberrys. It is styled to appeal to the wanderer in you, for both internal and external exploration. We needed a partner who understands our proposition and is strategically placed to establish a strong dialogue with Urban consumers while rethinking the fundamentals of engagement in todaysÂ’ time. ThatÂ’s where Plus One and Wolfzhowl scored over, with their clear understanding of building the brand Urban with earned exposure while facilitating style with value first proposition. We are confident that together we will be building Urban as a go to brand.”

     

    Shitu Anand Patil

    Added Shitu Anand Patil, Co-founder and Chief Creative Officer at Plus One:“We are delighted to partner Blackberrys in bringing alive their exciting vision for brand Urban in fun, relevant and meaningful ways. It’s always a wonderful challenge to build a brand from the ground up. We are as excited by the responsibility as we are humbled by the trust reposed in us by the brand team.”

     

     

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office

    L&K Saatchi & Saatchi bags creative duties of Blackberrys

    By A Correspondent

     

    Apparel brand Blackberrys has appointed L&K Saatchi & Saatchi as the brand and creative agency on record (AOR) for their mainline and casual brand.

     

    The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for brand ideas, consumer strategy and communication plan, including creative mandate.

     

    Delna Sethna

    Commenting on the agency appointment, Delna Sethna – Chief Creative Officer at L&K Saatchi & Saatchi said: “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

     

     

    Ramesh Kaushik

    Added Ramesh Kaushik, VP – Brand Experience, Blackberrys: “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”

     

     

  • The business was won following a multi-agency pitch

    FoxyMoron wins digital mandate for Blackberrys

    By A Correspondent

     

    FoxyMoron has bagged the digital mandate for leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch.

     

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

     

    Speaking on the appointment, Ramesh Kaushik, Vice President- Brand Experience, Blackberrys said: “We, at Blackberrys, are proud partners in our consumer’s journey for success. As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success. Everytime. All the time.”

     

    The account will be managed from the agency’s North office. This win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among many others.

     

    Said Gokul Pillai, Creative Director – North, FoxyMoron: “Knowing that they are in the business of making men look good, It’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I’m sure it will be a memorable journey!”