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Tag: Ramesh Kalyanaraman

  • Regional brand ambassador Wamiqa Gabbi essays the role of a Punjabi bride

    Kalyan Jewellers launches 2nd ad in Muhurat campaign

    By Our Staff

     

    Kalyan Jewellers has launched the second digital ad of the Muhurat campaign. The 40-second ad features regional brand ambassador, Wamiqa Gabbi as a Punjabi bride.

     

    Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Weddings are nothing less than grand events that are celebrated in myriad ways across geographies in our country. However, one common factor cuts across all the weddings across is the auspicious time or the ‘Muhurat’. Taking cognizance of this, we aim to partner our customers across all the  ‘Muhurats’ through the eponymous wedding jewellery collection that has a wide range of jewellery designs, catering to every bride from every part of India. Our firm belief in the concept of ‘hyperlocal’ has helped us through our journey as one of the most loved jewellery brands in the country.”

     

  • Features regional brand ambassador, Kinjal Rajpriya, as Gujarati bride

    Kalyan Jewellers unveils ad for wedding season

    By Our Staff

     

    Gearing up for the wedding season, Kalyan Jewellers has launched its digital Muhurat campaign. The new campaign ad featuring regional brand ambassador, Kinjal Rajpriya highlights the wide range of Gujarati bridal jewellery pieces from the company’s Muhurat Collection.

     

    Talking about the newly launched campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “India is a vast country with different customs and traditions practiced even within the same state, yet there is something that unites the diversity of traditions that India holds – the ‘Muhurat’ or the auspicious time for the celebration. Weddings are a deep-rooted element of our society and at Kalyan Jewellers, we aim to embrace the importance of every ‘Muhurat’, and our wedding jewellery collection has a wide range of jewellery designs, which will cater to every bride from every part of India.”

     

  • Launches ‘Muhurat’ jewelleries

    Kalyan Jewellers campaigns for wedding season

    By Our Staff

    Kalyan Jewellers has launched a new campaign highlighting its wedding jewellery brand Muhurat. Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad. The music is composed  and sung by Shankar Mahadevan with Shashaa Tirupati joining in as the female lead.

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “Indian weddings are diverse and vibrant with varied traditions, customs and special moments, and our new Muhurat campaign tells the story of one such bride and her family, on her special day. The very same diversity is also seen when it comes to bridal jewellery, and as a brand with a pan-India presence, we understand that jewellery worn on that special day is a legacy every woman is proud to own. Our specially curated and newly revamped Muhurat wedding collection features exclusive designs inspired by regional trends, and are designed and skillfully crafted by local artisans.”

     

     

  • Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories

    Kalyan Jewellers celebrates motherhood with tribute by Amitabh Bachchan

    By A Correspondent

     

     

    https://www.facebook.com/KalyanJewellersIndia/videos/544228533120099/

     

    This Mother’s Day, Kalyan Jewellers launched a digital ad film with Amitabh Bachchan reciting the poem ‘Maa Tune Sone Ka Dil Paaya’ – thus paying tribute to all mothers. The video rendition of the poetic tribute features ‘Maa & Me’ images, these photographs were sourced via social media participation. From the hundreds of crowdsourced images, the brand handpicked some of the best moments captured on camera to be part of the campaign video.

     

    Speaking about this campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Our mothers have always stood by us and been our biggest support system. This year while some of us are lucky enough to celebrate Mother’s Day at home, there are several who are celebrating it from afar. In times like these, it is important that one holds on to the good and beautiful moments and takes the nostalgic trip down memory lane. Our Mother’s Day campaign has sought to follow this approach and use the evergreen voice of Amitabh Bachchan juxtaposed with real photos.”

     

    Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories.

     

     

  • Launches new collection, Sankalp, with regional ambassador, Pooja Sawant

    Kalyan Jewellers celebrates Gudi Padwa in new digital film

    By A Correspondent

     

    Kalyan Jewellers has launched its digital campaign for the festival of Gudi Padwa. The digital campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant in a traditional avatar, wearing jewellery from Kalyan Jewellers’ Sankalp jewellery collection.

     

    Speaking about the campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Gudi Padwa is a great time to renew our commitments to this market, and showcase the vast variety of traditional Maharashtrian designs that Kalyan Jewellers has to offer. Currently, we have a total of nine showrooms in the state of Maharashtra, and we recognise it as one of our key markets with a lot of potential. With Sankalp, our range of traditional Maharashtrian jewellery, we hope to cater to a younger audience who juggles the world of modernity and tradition with ease. Our digital campaign, is targeted at this section and it highlights the deep rooted traditions and customs of the land, that they proudly follow.”

     

     

  • Features Bollywood star Katrina Kaif along with regional brand ambassadors

    Kalyan Jewellers lights up digital with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched its all-new digital campaign for the Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and actor Katrina Kaif with the regional brand ambassadors for key markets, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We have focused heavily on digital campaigns this season and allotted around 30% of marketing budgets into this. Our campaign videos focused on the concept of ‘Sisterhood’ featuring three friends in a celebratory mode – lighting diyas, gifting jewellery or exchanging Diwali sweets. Music inspired by region specific folk tunes play a key role in highlighting the brand’s concept of hyper-localisation.”

     

    The jewellery brand also has campaign videos featuring Tamil star Prabhu Ganesan, Telugu star Akkineni Nagarjuna, popular Malayali face Manju Warrier and Kannada actor Shivarajkumar representing the brand in other key states.

     

     

  • The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012

    Now Shweta Bachchan Nanda also gets into acting mode, albeit in a Kalyan Jewellers ad

    By A Correspondent

     

    Leading jewellery brand Kalyan Jewellers has roped in Shweta Bachchan Nanda as an influencer. The lady will feature in the brand’s latest TV campaign along with her father Amitabh Bachchan, who has been Kalyan Jewellers’ global brand ambassador since 2012.

     

    The father-daughter duo will enact the special bond they share on film for the first time. The ad film, scripted by L&K Saatchi & Saatchi and directed by GB Vijay from Sculptors Production, narrates the story of a father and daughter, while also echoing the values of trust and transparency, that brand Kalyan Jewellers stands for.

     

    Said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers: “We are extremely delighted that Shweta has consented to participate in a Kalyan Jewellers brand TV campaign. We have had a long association with the illustrious Bachchan family, with both Mr and MrsBachchan representing the brand globally. We believe that audience will love to see the film wherein, both, Shri Amitabh Bachchan and Shweta play the role of a father and daughter, in an ad film for the first time. As a brand Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections.’’

     

    The TVC, which is also being shot in Malayalam will have Manju Warrier playing the role of Amitabh Bachchan’s daughter. The advertisement is expected to go on air in July. For the moment, we have to make do with the stills.

     

     

  • New Ad campaign features Jaya Bachchan and Amitabh Bachchan

    Kalyan Jewellers unveils Apoorva Diamond collection with new campaign

    By A Correspondent

     

    Kalyan Jewellers has launched Apoorva, the new diamond collection. The collection is being highlighted in a new advertising campaign featuring brand ambassadors Jaya Bachchan and Amitabh Bachchan. The Apoorva collection comprises of choker, necklaces, quintessential for brides to be, besides celebrating traditional occasions and festivities. These necklaces are created using a traditional canvas of organic motifs and a labyrinth of diamonds. The collection is priced between Rs. 5 lakh and Rs. 10 lakh. Customers will be offered 90 per cent cash back and 100 per cent buy back in exchange for this range of jewellery.

     

    The ad campaign announcing the launch features Jaya Bachchan and Amitabh Bachchan as grandparents. The concept builds on the premise of a grandmother’s reluctance to consider diamond necklaces for the granddaughter’s reception, which is based on her belief that a ‘large set’ will not be available for her budget of Rs. 5 to 10 lakh. However, at the KalyanJewellers’ showroom the grandfather (Big B) picks an Apoorva diamond necklace which stands out for its grandeur and brilliance and, also within the budget – much to the delight of everyone, including the grandmother.The TVC will also be aired in Hindi and in regional languages like Tamil, Malayalam and Telugu. The regional launguages script is tweeked to include the local brand ambassadors ManjuWarrier, Prabhu and Nagarjuna.

     

    Ramesh Kalyanaraman, Executive Director Marketing and Operations of Kalyan Jewellers said, “Every woman desires a diamond necklace for her wedding, and Apoorva fulfills the distinct needs of every woman by offering a compelling collection which is intricately crafted and completes the wedding trousseau.”

     

  • The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor

    Kalyan Jewellers unveils star-studded campaign

    By A Correspondent

     

    Kalyan Jewellers has launched a new multimedia campaign to announce the inauguration of its flagship showroom in Chennai later in the month. The campaign focuses on Kalyan Jewellers bringing the world’s largest jewellery collection to Chennai. It features the company’s national brand ambassadors Amitabh Bachchan, Aishwarya Rai Bachchan as also regional ambassadors Prabhu Ganesan, Akkineni Nagarjuna, Shivaraj Kumar and Manju Warrier. Prabhu’s son Vikram is also part of the campaign.

     

    Commenting on the campaign, Ramesh Kalyanaraman, Executive Director, Marketing & Operations said, ‘’Chennai is the single largest jewellery market in the country and it was important that the campaign appropriately reflected our strength of size and scale in bringing the  the largest and finest collection of jewellery to Chennai’s discerning customers.  Kalyan Jewellers will bring the finest shopping experience to cater to the distinct demands of jewellery connoisseurs in Chennai.’’The bespoke showroom is spread over 40,000 sq.feet and will display 600 kg of jewellery, offering more than 5 lakh contemporary and traditional designs.

     

    The three-phased campaign is targeted at SEC A, B groups and will initially break on television followed by digital, print and outdoor. VA Shrikumar Menon, Managing Director of Push Integrated Communications, the creative agency behind the campaign said that the creatives attempt to communicate the proposition of the world’s largest gold and diamond jewellery collection at Kalyan Jewellers, captured in a candid, friendly manner on camera. The teaser films released on leading TV channels has Amitabh Bachchan talking to Prabhu and Aishwarya Rai Bachchan on his desire to learn Tamil in light of his visit to Chennai for the launch of Kalyan Jewellers.