MxMIndia

Tag: Raman Raheja

  • Amitabh Bachchan has joined Legends League Cricket as its ambassador

    SPN acquires rights for Legends League Cricket

    By Our Staff

     

    Legends League Cricket (LLC) has announced its partnership with Sony Pictures Networks India (SPN) to live telecast all the matches of the league to be played in January 2022, on Sony Ten 1 and Sony Ten 3 channels as well as livestream the matches in India on SPN’s premium OTT platform, SonyLIV.

     

    Said Raman Raheja, CEO of Legends League Cricket: “We are extremely happy to announce this partnership with Sony Pictures Networks India. They have a very credible history of making sporting events a grand success, including the most premium T20 cricket leagues in the world. We wish to walk a long mile with them and ensure viewers are treated with a very competitive and entertaining form of Cricket. The league starts January 20th 2022.”

     

    Added Rajesh Kaul Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “It’s a very exciting partnership to get into and having these stalwarts on the ground playing competitive cricket will definitely engage our viewers across India. Sony Sports has always served its viewers with its diverse portfolio of premier sports content and with the Legends League Cricket, we will present our viewers a great viewing experience of watching these legends in action on our sports channels.”

     

    Actor Amitabh Bachchan has joined Legends League Cricket as its ambassador and will be promoting the League. The League also has former India Head Coach, Ravi Shastri, as its Commissioner looking after the cricketing aspect. As a host Oman has presented itself a very promising destination for cricket after successfully hosting the 2021 ICC Men’s T20 World Cup matches recently.

     

  • It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win

    Havas Media wins media biz of World Kabaddi League

    By A Correspondent

     

    On the heels of retaining the prestigious MTS India media business, Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL) – the first professional Kabaddi League of the world, in a multi-agency pitch. The account is estimated to be upwards of INR 30crores.

     

     

    Raman Raheja

    WKL is an initiative to uplift the level of Kabaddi by professionalizing the sport. It aims to give a chance to experienced players as well as upcoming talent from various countries to come on one platform and play to win.

     

    Talking on the appointment, Raman Raheja, CEO, World Kabaddi League said, “We are a young and dynamic organization looking to scale Kabaddi to new heights on a global platform. Havas Media understood this. They have scale, the thought leadership, experience, were transparent and displayed tremendous passion. We know they are the people to partner with to achieve our goals.”

     

    Anita Nayyar

    Commenting on the association, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are honoured that WKL has chosen us as their partners to further their business objectives. It has been a good year at Havas Media with strong integrated media new business wins. Our digital at core approach has paid off big dividents and impressed clients.”

     

    Havas Media recently won the integrated media mandate of MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO mobile.