MxMIndia

Tag: Rama Iyer

  • New offering to help organisations in India lead with corporate social purpose

    BCW India & Whitekettle Consulting launch CSP+

    By Our Staff

     

    BCW India Group, the WPP-owned communications group and WhiteKettle Consulting, a Corporate Social Responsibility (CSR) firms that partners corporate, civil society and government to create sustainable social development and CSR interventions, has announced the launch of CSP+, a new offering to help companies in India lead with purpose.

     

    CSP+ will help organizations integrate their brand purpose into their DNA and deliver on it, including through management, impact measurement and stakeholder engagement to build stronger purpose-focused equity. This offering will leverage research, data analytics, creativity and innovation to deliver impact for clients across their stakeholder audiences.

     

    “Organizations today need to create long-term values and profitability through engagement with all stakeholders,” said Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group. “Purpose helps align an organisation’s values and strategy to a shared vision. With CSP+, we give our clients a framework to move people with their purpose and encourage them to think differently, feel deeply and act with urgency.”

     

    Added Rama Iyer, Founder, WhiteKettle: “Purpose goes beyond the mandated two percent CSR spends. It spans and unites all of the stakeholders of a company. The CSP+ framework supports organisations with strategies and interventions no matter where they are in their purpose journey, whether they are just starting out or looking to scale up their impact.”

     

  • Employees and children come together for a day of fun and learning

    WPP India Foundation celebrates CSR Day in Mumbai

    By A Correspondent

     

    WPP Foundation celebrated its CSR Day at WPP’s new Bay99 Campus in Mumbai, alongside more than 3500 employees from 19 WPP agencies. An interaction and engagement with more than 200 children from four schools ​supported by WPP Foundation was organized.

     

    Said CVL Srinivas, Country Manager for WPP in India: “It was delightful to see the level of enthusiasm from WPP staff in supporting the WPP India Foundation. The aim of having a CSR Day was to raise awareness amongst our employees towards the needs within our community. We want to create a supportive network for the next generation. The learnings from today extend beyond the workplace and the classroom as our people have gained new insights from their interactions, with some preparing to take on more active volunteer work with the WPP India Foundation.”

     

    Added Rama Iyer, Director General, WPP India CSR Foundation: “We are thrilled to see the entire WPP team come together with our children as a large family, with our children taking center stage through various workshops. The sheer thrill and joy experienced by our children from playing an active part in this event, was equally shared by our employees. Such initiatives help to build confidence among our children with a sense of achievement and growing self-esteem. We look forward to opening more doors of engagement between our employees and children.”

     

     

  • The Foundation wins its fifth industry recognition in the last three months

    WPP India’s CSR Foundation awarded at the India CSR Summit 2018

    By A Correspondent

     

    WPP India CSR Foundation was awarded the ‘Company with Best CSR Impact for the year 2017-18’ at the 5th India CSR Summit & Exhibition 2018.

     

    On receiving the award, Rama Iyer, Director General WPP India CSR Foundation said: “This is a pivotal moment for us – as a young Foundation with an ambitious vision, we are happy to see that the work we started three years back in supporting our children in their journey from education to livelihood is being recognized by Government, Civil Society, Private sector and the larger community. There is however one real win here and that is, the chance we have in making a real difference in the lives of the underserved youth, and their ecosystem we support.”