Celebrating the unsung heroes behind the success of popular stars, TVS StaR City+ and TVS Sport have rolled out a digital campaign – A salute to the stars behind the stars. As part of the digital campaign, the inaugural film focuses on four protagonists, who ardently work behind the scenes to make the game of cricket enjoyable and glorious for audiences. These individuals help star cricketers become high performing achievers with their commitment and passion. Stars are usually perceived to be famous personalities across various fields. While there are multiple platforms for the common middle class Indian to achieve stardom in today’s digital era, there are many unsung heroes passionately working in their respective fields without seeking stardom. These are the real Stars of their own stories!
The campaign kick-starts with a digital film on cricket, in the wake of the ongoing IPL (Indian Premier League) series. The series will explore other topical sports in the coming times.
The stars in the inaugural digital film include Ram Bhandari, bat maker – worked on bats of many famous players; Shaikh, coach – coaches Pranav Dhanawade world record holder of making 1000 runs in one innings; Ramesh Mane, Acu-masseur – worked with the Indian Cricket Team from 2005-2015; Prakash Dahatonde, statistician – records the achievements of young Indian cricketers and supplies the information to Wisden.