By A Correspondent
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Triton Communications has reintroduced Ralco Tyres, one of India’s largest manufacturers of bicycle and automobile tyres, into the competitive tyre market, with more grip than ever.
Announcing this, Yogeshwar Sharma, DGM – Advertising & PR, Ralson India Limited, underlined that brand Ralco/Ralson and champion wrestler Sushil Kumar complement each other quite perfectly; with strength, endurance and grip as attributes that qualify both the champions. Speaking about the association, Sushil Kumar added, “Aji hamare India ki sadkein akhade se kam thode hi hain.” – Indian roads are no less than the wrestling ring. “Ek akhade ka toh champion main hoon. Aur sadak wale akhade ka champion hai Ralco.” – I am the champion of the wrestling ring. And Ralco, the champion of the Indian roads.”