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Tag: Raksha Bandhan

  • The rakhi-making activity commenced in July

    Fevicol A+ partners NAB to celebrate Raksha Bandhan with army jawans

    By A Correspondent

     

    Fevicol A+, the new crafting glue from Pidilite, celebrated the festival of Rakshabandhan with its nationwide ‘bond of love’ campaign. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh rakhis as a mark of support to the jawans of the Indian armed forces.

     

    The initiative was organised across nearly 16 cities of the country. Around 2.5 lakh rakhis were created which were sent to the Army Jawans on the occasion of Raksha Bandhan.

     

    Said Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd: “As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavour was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation. The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art and craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+ to students so that they can utilise their creative art and craft skills to pay tribute to the Jawans.”

     

     

  • The campaign reflectied the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations

    Shoppers Stop’s “Celebrating Sisterhood” campaign touches upon idea of extended family bond

    By A Correspondent

     

    With Raksha Bandhan round the corner, Shoppers Stop unveiled a new campaign reflecting the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations.

     

    Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Traditions have taken on new meanings with the onslaught of social media. They have also become more inclusive and participative and are celebrated uniquely by individuals that find their own meanings in the tradition. Women lead celebrations in India, the campaign captures the spirit of women in different roles and includes the extended support system that helps women move ahead at home and careers both.”

     

     

  • The ad focused on the fact that a sister’s protection is just as powerful as that of a brother’s

    Motorola’s digital campaign celebrates #Supersisters

    By A Correspondent

     

    Bringing alive the emotional bond between brother and sister, Motorola released a new digital campaign #SuperSisters that has been created by Enormous Brands.

     

    Said Rachna Lather, Marketing Head, Motorola Mobility: “The #SuperSisters campaign aptly expresses the resilient spirit of sisters and highlights the essence of Raksha bandhan in the true sense. We wanted to celebrate all those strong women out there who have always stood by, supported and protected their brothers despite of the “brother protects sister” stereotype, just like a super sister. With this film, we aimed to strike an emotional chord with our consumers  and I am confident that the youth of India would have found resonance with the film.”.

     

     

  • The video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health

    #SurakshaBandhan draws attention span of brothers via latest ad film

    By A Correspondent

     

    We don’t trust claims of online page views and impressions that have been claimed, but the effort deserves mention: The Niine Movement video campaign #SurakshaBandhan, which was supported by actors Shabana Azmi and Akshay Kumar.

     

    Unveiled on Raksha Bandhan, the video encouraged brothers to give their sisters the gift of hygiene and dignity concerning their menstrual health. The udnerliNiineSanitary Napkin.

     

    Said Amar Tulsiyan, Founder of the Niine Movement: “With every view and every click of the campaign, Niine is making great progress in reaching out and educating more men about the sensitivities, and encouraging them to support menstrual hygiene. Through the campaign, we wish to enlighten every man in the country, and show each of them how important menstrual hygiene is for their loved ones. We need to bridge the gap and encourage both men and women to not just talk about menstrual hygiene but also encourage women to use sanitary napkins.”

     

     

  • The film is promoted on television, radio, print, social media platforms and across all Big Bazaar and Big Bazaar GenNext stores

    Big Bazaar celebrates unsung relationships in its latest ad film

    By A Correspondent

     

    Big Bazaar has unveiled a heartwarming film for Raksha Bandhan. The film is part of the ongoing campaign called ‘Har Tyohaar Mein Big Bazaar’ which celebrates the fact that the brand is a part of every Indian festival through their wide-range of product offerings. Created by DDB Mudra West, the story pulls a slice from the life of a Big Bazaar shopper stranded in the rain outside the store; all alone with several shopping bags.

     

    Speaking about the campaign, Sadashiv Nayak, CEO, Big Bazaar said: “This film shows how Big Bazaar is integrated in the lives of our customers and how we have been a part of their celebrations for any occasions. As a brand we share a very enriching bond with our customers and will continue to provide safe, affordable and quality products to help the consumers maintain the well-being of themselves and their dear ones.”

     

  • Amazon.in continues with its messaging of '#DeliverTheLove' to inspire brothers and sisters to meet and celebrate this day together

    Amazon has a special message for all this Raksha Bandhan

    By A Correspondent

     

    It’s Raksha Bandhan and Amazon has come up with a campaign that talks about the message‘#DeliverTheLove’ to inspire brothers and sisters to meet and celebrate the day together.

     

    Conceptualised by Ogilvy Bangalore and directed by Afshan of Good Morning Films, the film tells the story of a young man who just cannot fathom why his grandmother doesn’t mind getting the same gift for rakhi, every year.

     

    Led by a digital film, the campaign also includes print and radio.

     

    Said Ravi Arun Desai, Director, Mass & Brand Marketing, Amazon India: “Our current lifestyle keeps us on our toes 24×7, and sometimes also ends up eating into the time we ought to be spending with probably the most important thing in our lives – our loved ones! With the new Amazon.in’s Raksha Bandhan campaign, we want to encourage everyone to slow down, take a step back and experience the magical moments of the festival with their cherished siblings to renew as well as create new memories. Our brand always attempts to tell a story that the customers feel connected with, in a manner that is simple and relatable. The campaign #DeliverTheLove is about connecting with our customers in the context of Raksha Bandhan and in some way touching their heart amidst this fast paced life we all lead today.”

     

    Added Mahesh Gharat, Chief Creative Officer, Ogilvy Bangalore: “More than the gift, any sister actually wants her brother to actually come and meet her.  There are some things beyond materialistic gifts, and the campaign reminds you of that.”

     

  • The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival

    With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM

    By A Correspondent

     

    Social networking site Facebook is looking to tap the rising enthusiasm in India for online shopping by launching a shopping festival named Tied Together on the occasion of Raksha Bandhan. The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival.

     

    Media agencies said Facebook’s pitch note said brands can “unlock the power of social media that can reach 10 crore potential customers through this event.” Facebook’s role will be to use its subscriber base and social networking platform to drive traffic to the shopping site.

     

    Participating companies will have to pay a fee that will be shared by Facebook, GroupM and other media agencies. Facebook, which has 11.2 crore users in India, is said to be looking for a title sponsor at an asking rate of Rs 3 crore and a principal sponsor at a similar rate besides associate sponsors for Rs 1.5 crore each.

     

    Facebook and GroupM didn’t respond to emailed queries.

    “Online shopping festivals have become a popular trend in India, especially with the rise in the number of ecommerce companies, which are driving the growth of online shopping in the country,” a media planner said. “Facebook should be viewed as another media vehicle which has a huge database that can be utilised for commercial purposes.”

     

    Last October, Google held a shopping festival in association with GroupM and Amazon called the Grand Diwali Mela. A year before that, Google launched the Great Online Shopping Festival. Earlier this year, Google held the Great Indian Travel Festival (GITF) in association with media agency conglomerate IPG Mediabrands. In July, Magicbricks joined hands with GroupM and Google to launch a property festival that will be called the Great Online Home Festival. “Companies like Amazon, Flipkart and other ecommerce companies can host an online festival on their own website. But companies like Google and Facebook need to create a new one to host a shopping festival. The idea is to create online intellectual properties (IP) and to make them annual events,” said another media planner.

     

    Companies like Google and Facebook charge advertisers on a “per click” basis that ranges between 50 paise to Rs 100 and Rs 2 to Rs 20, respectively, “depending on the customer-targeting options that they choose,” said the planner. They will charge a fee for sponsoring these festivals on their website. “For media agencies that associate with such events there are no immediate financial returns and it is a long-term plan,” he said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Fevicol's new television ad campaign to stay connected on topical festive occasions and will reiterate the brand's core proposition of "bonding" this Raksha Bandhan

    Fevicol launches new TVC, bonds on Raksha Bandhan

    By A Correspondent

     

    Adhesive brand leader Fevicol has rolled out a new ad campaign series on television to stay connected and strike an emotional cord around the festival season.

     

    In the new TVC developed by O&M, the communication is more than just functional, and has kept in line with product attribution especially with the use of Fevicol mascots – The Elephants. Fevicol has taken an interesting route of animation advertising and brought its elephants to life. The animated elephants have maintained the wit and humor quotient as in a Fevicol fashion way. The TVC reinforces the promise of a strong bond of togetherness on the festive occasion of Raksha Bandhan.

     

    [youtube width=”300″ height=”220″]http://www.youtube.com/watch?v=0CokBVtn73o[/youtube]

    Agency:  Ogilvy & Mather, Mumbai.

    Creative team : Piyush Pandey, Abhijit Avasthi, Amitabh Agnihotri, Sameer Sojwal, Mayank Yadav & Chirayu Palande.

    Account Management team: Vivek Verma, Vishal Bijlani, Ramanathan Sridhar.

    Director : Vaibhav Kumaresh