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Tag: Rakesh Zutshi

  • The bulb automatically turns on when any motion is detected within a fifteen feet radius

    Halonix uses humour to bring out unique bulb feature in new ad film

    By A Correspondent

     

    Halonix has unveiled its motion sensor bulb – Radar under its sub-brand Halonix Prime.

     

    Commenting on the launch of the new ad campaign and its relevance, Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We found in our consumer research that often consumers left the bulb on in places in the house that they did not frequent much. They also wanted the convenience of an auto-on, auto-off bulb especially with kids and elderly at home. Lastly they also wanted a bulb that could keep their home secure from the outside by lighting up whenever there was movement. The Halonix Radar bulb and its ads were developed keeping these consumer needs in mind.”

     

    Added Harsh Maheshwari, Senior Creative Director (Copy), Enormous Brands: “The idea of using Halonix Radar Bulb as the magical intervention to make people’s lives convenient and safe. After all, what’s cutting edge technology if not borderline magic, right? He further added that getting the casting and music right was critical to bring out the product magic in an interesting manner.”

     

     

  • Conceptualised by Enormous, the unique ad campaign is launched to promote the Halonix Prime range of Inverter LED bulb

    Halonix promotes its LED inverter bulb range in latest ad campaign

    By A Correspondent

     

    Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled an ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.

     

    Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.

     

    Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaign”.

     

    Speaking on the campaign, Ashish Khazanchi, Managing Partner, Enormous said: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.”

  • Conceptualised by Enormous, the unique ad campaign is launched to promote the Halonix Prime range of Inverter LED bulb

    Halonix promotes its LED inverter bulb range in latest ad campaign

    By A Correspondent

     

    Halonix has launched an Inverter LED bulb under its sub brand Halonix Prime. It has unveiled a ad campaign showcasing love-hate relationship of kids with its new innovative Inverter LED bulb, which continues to light up even after power cuts, thereby ensuring that kids do not skip their study time during power cuts in the late evenings.

     

    Conceptualised by Enormous, the TVC showcases the product as most ‘hated bulb’ of the country especially so by kids who now cannot skip studying during of power cuts. Parents, however, are happy to have found the right solution for an uninterrupted study time.

     

    Commenting on the launch of the new ad campaign and its relevance Rakesh Zutshi, Managing Director, Halonix Technologies, said: “We are truly excited to launch our new TVC that carries forward the spirit of solving ‘real’ problems faced by our consumers. I am confident that the innocence of the children and the playfulness of the advertising will make it a very memorable and endearing brand campaign”.

     

    Added Ashish Khazanchi, Managing Partner, Enormous: “It takes guts for a client to start the ad by introducing his product as the most hated bulb in the country. As the story unfolds, one realises that behind the tongue-in-cheek message that is delivered is a fantastic product.”

     

     

  • Halonix is the fifth largest lighting brand in the country

    Halonix appoints Enormous as its creative agency

    By A Correspondent

     

    Lighting brand Halonix has awarded its creative mandate to Enormous after a multi-agency pitch. The mandate is for positioning and promoting its LED range.

     

    Rakesh Zutshi
    Rakesh Zutshi

    Said Rakesh Zutshi, MD Halonix Technologies: “As we embark on a new strategy to invigorate the Halonix brand with Smart home space solutions and differentiated products, we were searching for a creative partner who could match our ambition with cutting-edge creativity. We found that in Enormous.”

     

     

    Ashish Khazanchi

    Speaking on the win, Ashish Khazanchi, Managing Partner, Enormous, added: “We are very excited to be partnering Halonix. They are looking to disrupt the market with some fantastic products that will make a real difference to the lives of millions of Indians. We will do our best to create memorable communication that connects with the consumers and leaves an indelible positive impression on their minds for the brand Halonix.”