MxMIndia

Tag: Rakesh Yadav

  • AdGlobal360 is Hakuhodo’s first acquisition in India as it seeks to enhance its technology and digital footprint

    AdGlobal360 now a part of Hakuhodo

    By A Correspondent

     

    From left: Yasutoshi Hiratsuka (General Manager, Business Strategy Division, Hakuhodo
    International), Rakesh Yadav (CEO, AGL), Masato Saito (Corporate Officer, Hakuhodo), Mandeep Singh (Chairman, AGL), Kosuke Kataoka (CEO, Hakuhodo.Sync)

    Hakuhodo has acquired martech firm AdGlobal360 (AGL) for an undisclosed sum. Adglobal360 was ranked as the fastest growing MarTech Company in 2019 by Deloitte. It is Hakuhodo’s first acquisition in India as it seeks to enhance its technology and digital footprint.

     

    Welcoming AdGlobal360 to the Hakuhodo Group, Nobuaki Kondo, President of Hakuhodo International, said: “We are very happy to welcome longtime partner AGL into the Hakuhodo family. We look forward to working even more closely with AGL, as our companies learn from each other and strive toward offering the best digital marketing solutions to clients in India. Hakuhodo is one of the few agencies in India that offers communication and business solutions to clients, not through specialist silos, but by integrating skill sets into a single structure. Our strategic focus on satisfying client needs in India will continue alongside initiatives such as AGL.”

     

    Confirming the deal, Rakesh Yadav, CEO of AdGlobal360 added: “We are a digital marketing agency, which is rooted in a very solid technological foundation. We believe client-agency partnership of the future will not just be a story of integrating communication and customer touch-points, but also in seamlessly integrating marketing with the client’s technology infrastructure. This is what is going to make insights more meaningful and actionable. This is a common vision we share with Hakuhodo.”

     

     

  • The programme will enable digital agencies, marketers and specialists access native and digital advertising across the Times Internet’s universe

    Times Internet launches ‘Partner Program’ to boost digital growth for agencies

    By A Correspondent

     

    Times Internet has announced the launch of the ‘Times Internet Agency Partner Program’. The programme is designed to empower independent full-service and digitally focused agencies all over India. From certification to recognition, from technical knowhow to client satisfaction, it will empower professionals to discover new ways to grow their businesses.

     

    Said Gulshan Verma, Chief Revenue Officer, Times Internet while talking about the launch, “Today more than 400mn Indian users are on the internet, making it the platform of choice not only for the largest marketers, but also for hundreds of thousands of businesses that operate it. They depend on partners like AdGlobal 360 and Logicserve to aid their operations. They also depend on partners like Spiral Content Solution to create content that resonates with the consumers. We are very happy to have them as the founding partners of the Times Agency Partner Program”

     

    Speaking on their association with Times Internet and the Times Internet Partner Program Rakesh Yadav, CEO Adglobal 360 said, “AGL has seen good value for its clients by running certain types of campaigns on Colombia. This new innovative platform from TIL has good future and we want to leverage it for the benefit of our clients. We believe that as platinum partners, we will be able to offer to our clients, the best this platform can offer.”

     

    Speaking on their association with Times Internet and the Times Internet Partner Program, Prasad Shejale, CEO Logicserve Digital, Co-Founder Couponraja and Compareraja said, “Today, content is the king; so reaching the content consuming audience is the key. Hence, the right content partner is important and TIL inventory backed by Columbia came as an obvious choice. Colombia helps us with reaching the content consuming audience and influence them. Its flexible interface and premium inventory supports in making the campaigns a success. The interest level targeting enables us to reach out to a wider range of consumer. Colombia is a smart marketing platform for native ads and Logicserve Digital is very excited to be partnering with TIL to deliver great value to our digital media clients.”

     

    Speaking on his association, Rajan Srinivasan, Founder and CEO Spiral Content Solution said: “Scatter is happy to partner with Colombia. This works really well for our clients as we bring together the best in the content creation and content distribution through Scatter and Colombia respectively. Because even the best content means nothing if it can’t be discovered.”