MxMIndia

Tag: Rakesh Wadhwa

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.

     

     

  • India Life Insurance Company limited unveils Father’s Day campaign with #PapasHealthAsliWealth

    Future Generali pushes emphasis on dad’s health in latest film

    By A Correspondent

     

    Ahead of Father’s Day and in continuation of its efforts to convey that fathers should not neglect their health while focusing on providing the best for their families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its latest digital campaign. The campaign consists of videos, other print and engagement assets that urge fathers to realise that their health is the true wealth for their families.

     

    The company’s latest campaign #PapasHealthAsliWealth captures the need for fathers to build healthy habits daily for the sake of their loved ones. The campaign is being executed via contests on various social media platforms through a series of interesting customer engagement activities.

     

    Said Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company: “We believe healthy fathers make healthy families. Key insight for our new campaign is that fathers are busy providing for the well-being of the family, and they often neglect their own health. We want to create the awareness that while achieving life’s financial goals are important, your true wealth is good health. Our new campaign – #PapasHealthAsliWealth is in continuation of the work we did last year and underscores the message for fathers to adopt a healthy lifestyle.”

     

     

  • As CMO, Wadhwa will focus on steering Future Generali’s brand penetration in India

    Future Generali appoints Rakesh Wadhwa as CMO

    By A Correspondent

     

    Future Generali India Life Insurance has appointed Rakesh Wadhwa as its Chief Marketing Officer. Wadhwa, currently Executive Vice President – Strategy & Special projects, will take on the additional charge with immediate effect.

     

    As CMO, Rakesh will focus on steering Future Generali’s brand penetration in India, drive improvements in Net Promoter Score (NPS), build strong cross-sell platforms and improve the throughput of the Digital business through analytics driven marketing strategies.

     

    Announcing Rakesh’s appointment, Munish Sharda, Managing Director & CEO, Future Generali India Life Insurance said, “Rakesh has contributed in shaping Future Generali’s business transformation in India by bringing significant improvements in the company’s growth strategy and developing Direct to Customer and Digital sales platforms. With this additional responsibility, he will unify the company’s growth vision with aggressive consumer outreach program.”

     

    Said Wadhwa: “India continues to demonstrate immense growth potential and I feel fortunate to be given the opportunity to lead Future Generali’s brand transformation. I am committed to innovate and deliver maximum value to our customers and build long lasting relationships.”